PT  - JOURNAL ARTICLE
AU  - Patricia S. Chapman
AU  - Richard F. Beltramini
TI  - Infomercials Revisited: Perspectives of Advertising Professionals
AID  - 10.2501/JAR-40-5-24-31
DP  - 2000 Sep 01
TA  - Journal of Advertising Research
PG  - 24--31
VI  - 40
IP  - 5
4099  - http://www.journalofadvertisingresearch.com/content/40/5/24.short
4100  - http://www.journalofadvertisingresearch.com/content/40/5/24.full
SO  - J Advert Res2000 Sep 01; 40
AB  - After reviewing the history of ‘infomercials’ and published case studies in the USA, the author reports on a postal survey to assess attitudes of current advertising professionals to infomercials and compare the results with Beltramini's benchmark study (1983). The investigation focussed on aspects of infomercial length, information, cost, objective, involvement and wearout.