%0 Journal Article %A Joseph T. Plummer %T Editorial: To Our Readers and Supporters from the New Editor %D 2004 %R 10.1017/S0021849904040280 %J Journal of Advertising Research %P 223-224 %V 44 %N 3 %X Editorial of JAR 44, 3 (2004), written by Joseph Plummer, the new editor. %U https://www.journalofadvertisingresearch.com/content/jadvertres/44/3/223.full.pdf