RT Journal Article
SR Electronic
T1 Weilbacher comments on:
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 48
OP 49
DO 10.2501/JAR-42-3-48-49
VO 42
IS 3
A1 William M Weilbacher
YR 2002
UL http://www.journalofadvertisingresearch.com/content/42/3/48.abstract
AB William H. Weilbacher responds to Thomas E. Barry's rejoinder to his article in the November/December 2001 issue of the JAR, entitled ‘In Defense of the Heirarchy of Effects’.