TY - JOUR T1 - Weilbacher comments on: JF - Journal of Advertising Research JO - J Advert Res SP - 48 LP - 49 DO - 10.2501/JAR-42-3-48-49 VL - 42 IS - 3 AU - William M Weilbacher Y1 - 2002/05/01 UR - http://www.journalofadvertisingresearch.com/content/42/3/48.abstract N2 - William H. Weilbacher responds to Thomas E. Barry's rejoinder to his article in the November/December 2001 issue of the JAR, entitled ‘In Defense of the Heirarchy of Effects’. ER -