PT  - JOURNAL ARTICLE
AU  - Robert L. Barocci
TI  - Presidentorial
AID  - 10.1017/S0021849904040164
DP  - 2004 Jun 01
TA  - Journal of Advertising Research
PG  - 163--163
VI  - 44
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/44/2/163.short
4100  - http://www.journalofadvertisingresearch.com/content/44/2/163.full
SO  - J Advert Res2004 Jun 01; 44
AB  - Editorial of JAR 44,2 (2004) written by the ARF's president, Robert Barocci.