RT Journal Article SR Electronic T1 Interactive Psychographics: Cross-Selling in the Banking Industry JF Journal of Advertising Research JO J Advert Res FD WARC SP 7 OP 22 DO 10.2501/JAR-42-2-7-22 VO 42 IS 2 A1 James W. Peltier A1 John A. Schibrowsky A1 Don E. Schultz A1 John Davis YR 2002 UL http://www.journalofadvertisingresearch.com/content/42/2/7.abstract AB This paper presents the findings from a study designed to investigate the use of interactive psychographics to develop cross-selling strategies. Interactive psychographics is the process of identifying psychographic-based segments, profiling the segments, matching individuals to the resulting segments, and developing actionable relationship strategies that best match the psychological and purchasing needs of each customer.