TY - JOUR T1 - Interactive Psychographics: Cross-Selling in the Banking Industry JF - Journal of Advertising Research JO - J Advert Res SP - 7 LP - 22 DO - 10.2501/JAR-42-2-7-22 VL - 42 IS - 2 AU - James W. Peltier AU - John A. Schibrowsky AU - Don E. Schultz AU - John Davis Y1 - 2002/03/01 UR - http://www.journalofadvertisingresearch.com/content/42/2/7.abstract N2 - This paper presents the findings from a study designed to investigate the use of interactive psychographics to develop cross-selling strategies. Interactive psychographics is the process of identifying psychographic-based segments, profiling the segments, matching individuals to the resulting segments, and developing actionable relationship strategies that best match the psychological and purchasing needs of each customer. ER -