RT Journal Article
SR Electronic
T1 Attitude Toward The Site II: New Information
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 33
OP 45
DO 10.2501/JAR-42-2-33-45
VO 42
IS 2
A1 Qimei Chen
A1 Sandra J. Clifford
A1 William D. Wells
YR 2002
UL http://www.journalofadvertisingresearch.com/content/42/2/33.abstract
AB Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administration. These studies suggest that adequate sampling of stimuli may be at least as important as, if not more than, adequate sampling of respondents.