PT  - JOURNAL ARTICLE
AU  - Qimei Chen
AU  - Sandra J. Clifford
AU  - William D. Wells
TI  - Attitude Toward The Site II: New Information
AID  - 10.2501/JAR-42-2-33-45
DP  - 2002 Mar 01
TA  - Journal of Advertising Research
PG  - 33--45
VI  - 42
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/42/2/33.short
4100  - http://www.journalofadvertisingresearch.com/content/42/2/33.full
SO  - J Advert Res2002 Mar 01; 42
AB  - Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administration. These studies suggest that adequate sampling of stimuli may be at least as important as, if not more than, adequate sampling of respondents.