TY - JOUR T1 - Attitude Toward The Site II: New Information JF - Journal of Advertising Research JO - J Advert Res SP - 33 LP - 45 DO - 10.2501/JAR-42-2-33-45 VL - 42 IS - 2 AU - Qimei Chen AU - Sandra J. Clifford AU - William D. Wells Y1 - 2002/03/01 UR - http://www.journalofadvertisingresearch.com/content/42/2/33.abstract N2 - Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administration. These studies suggest that adequate sampling of stimuli may be at least as important as, if not more than, adequate sampling of respondents. ER -