PT  - JOURNAL ARTICLE
AU  - Betsy D. Gelb
AU  - Alina B. Sorescu
TI  - Republican Brands, Democrat Brands…
AID  - 10.2501/JAR-40-1-95-102
DP  - 2000 Jan 01
TA  - Journal of Advertising Research
PG  - 95--102
VI  - 40
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/40/1/95.short
4100  - http://www.journalofadvertisingresearch.com/content/40/1/95.full
SO  - J Advert Res2000 Jan 01; 40
AB  - Might an advertised brand intentionally or unintentionally evoke association with one or the other of the major United States political parties? If so, what would prompt such an association? Those are the questions explored here. To test the idea that certain characteristics of brands may be disproportionately associated with one political party or the other, exploratory research was conducted in a large southwestern city.