TY - JOUR T1 - Editorial: IMC's Fuzzy Picture JF - Journal of Advertising Research JO - J Advert Res SP - 1 LP - 2 DO - 10.1017/S0021849904040218 VL - 44 IS - 1 AU - William A. Cook Y1 - 2004/03/01 UR - http://www.journalofadvertisingresearch.com/content/44/1/1.abstract N2 - Editorial of JAR 44,1 (2004), discussing and introducing the issue's theme of integrated marketing communications. ER -