The following paper is available open access:
Do Billboard Advertisements Drive Customer Retention? Expanding the “AIDA” Model to “AIDAR”
Digital First, January 2019
John L. Fortenberry Jr., Louisiana State University Shreveport, Willis–Knighton Health System, john.fortenberry@lsus.edu
Peter J. McGoldrick, University of Manchester, peter.mcgoldrick@manchester.ac.uk
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