How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility

Conceptualizing and Measuring CEO Brand Image

Daniela Andreini, Marc Fetscherin, Lia Zarantonello
DOI: 10.2501/JAR-2020-003 Published 26 February 2020

Article Information

DOI 
https://doi.org/10.2501/JAR-2020-003
Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received January 10, 2018
  • Received (in revised form) May 5, 2019
  • Accepted June 12, 2019
  • Published online February 26, 2020.
Copyright & Usage 
Copyright© 2020 ARF. All rights reserved.

Author Information

  1. Daniela Andreini
  1. University of Bergamo, daniela.andreini{at}unibg.it
  1. Marc Fetscherin
  1. Rollins College, mfetscherin{at}rollins.edu
  1. Lia Zarantonello
  1. Roehampton University Business School, lia.zarantonello{at}roehampton.ac.uk
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How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility
Daniela Andreini, Marc Fetscherin, Lia Zarantonello
Journal of Advertising Research Feb 2020, JAR-2020-003; DOI: 10.2501/JAR-2020-003
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