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How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility

Conceptualizing and Measuring CEO Brand Image

Daniela Andreini, Marc Fetscherin, Lia Zarantonello
DOI: 10.2501/JAR-2020-003 Published 26 February 2020
Daniela Andreini
University of Bergamo,
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  • For correspondence: daniela.andreini@unibg.it
Marc Fetscherin
Rollins College,
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  • For correspondence: mfetscherin@rollins.edu
Lia Zarantonello
Roehampton University Business School,
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  • For correspondence: lia.zarantonello@roehampton.ac.uk
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Article Information

DOI 
https://doi.org/10.2501/JAR-2020-003

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received January 10, 2018
  • Received (in revised form) May 5, 2019
  • Accepted June 12, 2019
  • Published online February 26, 2020.

Copyright & Usage 
Copyright© 2020 ARF. All rights reserved.

Author Information

  1. Daniela Andreini
  1. University of Bergamo, daniela.andreini{at}unibg.it
  1. Marc Fetscherin
  1. Rollins College, mfetscherin{at}rollins.edu
  1. Lia Zarantonello
  1. Roehampton University Business School, lia.zarantonello{at}roehampton.ac.uk
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Vol 60 Issue 4

Journal of Advertising Research: 60 (4)
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How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility
Daniela Andreini, Marc Fetscherin, Lia Zarantonello
Journal of Advertising Research Feb 2020, JAR-2020-003; DOI: 10.2501/JAR-2020-003

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How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility
Daniela Andreini, Marc Fetscherin, Lia Zarantonello
Journal of Advertising Research Feb 2020, JAR-2020-003; DOI: 10.2501/JAR-2020-003
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    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • CONCEPTUAL FRAMEWORK
    • SCALE-DEVELOPMENT PROCEDURE
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    • Appendix Social-Media Posts Used in Study 8
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