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Do Billboard Advertisements Drive Customer Retention?

Expanding the “AIDA” Model to “AIDAR”

John L. Fortenberry, Peter J. McGoldrick
DOI: 10.2501/JAR-2019-003 Published 24 January 2019
John L. Fortenberry
Louisiana State University Shreveport, Willis–Knighton Health System, john.fortenberry@lsus.edu
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Peter J. McGoldrick
University of Manchester, peter.mcgoldrick@manchester.ac.uk
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Article Information

DOI 
https://doi.org/10.2501/JAR-2019-003

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received March 14, 2018
  • Received (in revised form) August 14, 2018
  • Accepted October 23, 2018
  • Published online January 24, 2019.

Copyright & Usage 
Copyright© 2019 ARF. All rights reserved.

Author Information

  1. John L. Fortenberry Jr.
  1. Louisiana State University Shreveport, Willis–Knighton Health System, john.fortenberry{at}lsus.edu
  1. Peter J. McGoldrick
  1. University of Manchester, peter.mcgoldrick{at}manchester.ac.uk
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Vol 58 Issue 4

Journal of Advertising Research: 58 (4)
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Do Billboard Advertisements Drive Customer Retention?
John L. Fortenberry, Peter J. McGoldrick
Journal of Advertising Research Jan 2019, JAR-2019-003; DOI: 10.2501/JAR-2019-003

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Do Billboard Advertisements Drive Customer Retention?
John L. Fortenberry, Peter J. McGoldrick
Journal of Advertising Research Jan 2019, JAR-2019-003; DOI: 10.2501/JAR-2019-003
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  • Article
    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • OVERVIEW OF PREVIOUS STUDIES
    • METHODOLOGY
    • RESULTS
    • DISCUSSION
    • ABOUT THE AUTHORS
    • Appendix A Measurement Scales
    • Appendix B Evaluations of Billboard Functions: Principal Components
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More in this TOC Section

  • Best Measures of Attention To Creative Tactics in TV Advertising
  • Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle
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