More articles from What We Know About Social-Media Marketing

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Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell

Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029
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The Impact of Airing Super Bowl Television Ads Early on Social Media
Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls

Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016
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How Measuring Consumer Conversations Can Reveal Advertising Performance
Brad Fay, Ed Keller, Rick Larkin

Journal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043
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The Perceived Fit between Instagram Influencers and the Endorsed Brand
Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze

Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030
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How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?
Taemin Kim, Hyejin Kim, Yunhwan Kim

Journal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027

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