More articles from What We Know About Shopper Marketing

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Nielsen Personalizes The Mobile Shopping App
Dave Cameron, Chris Gregory, Daryl Battaglia

Journal of Advertising Research Sep 2012, 52 (3) 333-338; DOI: 10.2501/JAR-52-3-333-338
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Exploding the Legend of TV Advertising and Price Promotions
Bill Harvey, Terese Herbig, Matthew Keylock, Ritesh Aggarwal, Nina Lerner

Journal of Advertising Research Sep 2012, 52 (3) 339-345; DOI: 10.2501/JAR-52-3-339-345
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When Kiosk Retailing Intimidates Shoppers
My Bui, Anjala S. Krishen, Michael S. LaTour

Journal of Advertising Research Sep 2012, 52 (3) 346-363; DOI: 10.2501/JAR-52-3-346-363
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The Power of a Package
Nora Lado Cousté, Mercedes Martos-Partal, Ester Martínez-Ros

Journal of Advertising Research Sep 2012, 52 (3) 364-375; DOI: 10.2501/JAR-52-3-364-375

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