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More articles from Numbers, Please

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    How Amazon Will Revolutionize The Future of Television Advertising
    Andrew Lipsman
    Journal of Advertising Research Sep 2019, 59 (3) 259-262; DOI: 10.2501/JAR-2019-032
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    Precise Targeting Foiled by Imprecise Data
    Alice K. Sylvester, Jim Spaeth
    Journal of Advertising Research Jun 2019, 59 (2) 133-136; DOI: 10.2501/JAR-2019-019
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    Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
    Artie Bulgrin
    Journal of Advertising Research Mar 2019, 59 (1) 9-13; DOI: 10.2501/JAR-2019-008
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    How Limited Data Access Constrains Marketing-Mix Analytical Efforts
    Gian M. Fulgoni
    Journal of Advertising Research Dec 2018, 58 (4) 390-393; DOI: 10.2501/JAR-2018-046
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    Why Marketers Need New Measures Of Consumer Engagement
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    Journal of Advertising Research Sep 2018, 58 (3) 259-262; DOI: 10.2501/JAR-2018-034
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    Will Digital Commerce and Analytics Be the Death of Traditional Brands?
    Gian M. Fulgoni
    Journal of Advertising Research Jun 2018, 58 (2) 146-150; DOI: 10.2501/JAR-2018-023
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    Journal of Advertising Research Mar 2018, 58 (1) 8-11; DOI: 10.2501/JAR-2018-008
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    Measuring the Effectiveness of Branded Content across Television and Digital Platforms
    Gian M. Fulgoni, Raymond Pettit, Andrew Lipsman
    Journal of Advertising Research Dec 2017, 57 (4) 362-367; DOI: 10.2501/JAR-2017-046
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    Are You Using the Right Mobile Advertising Metrics?
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    Journal of Advertising Research Sep 2017, 57 (3) 245-249; DOI: 10.2501/JAR-2017-034
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    The Downside of Digital Word of Mouth And the Pursuit of Media Quality
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    Journal of Advertising Research Jun 2017, 57 (2) 127-131; DOI: 10.2501/JAR-2017-020

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