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How Limited Data Access Constrains Marketing-Mix Analytical Efforts
Gian M. Fulgoni

Journal of Advertising Research Dec 2018, 58 (4) 390-393; DOI: 10.2501/JAR-2018-046
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Why Marketers Need New Measures Of Consumer Engagement
Gian M. Fulgoni

Journal of Advertising Research Sep 2018, 58 (3) 259-262; DOI: 10.2501/JAR-2018-034
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Will Digital Commerce and Analytics Be the Death of Traditional Brands?
Gian M. Fulgoni

Journal of Advertising Research Jun 2018, 58 (2) 146-150; DOI: 10.2501/JAR-2018-023
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Are You Targeting Too Much? Effective Marketing Strategies for Brands
Gian M. Fulgoni

Journal of Advertising Research Mar 2018, 58 (1) 8-11; DOI: 10.2501/JAR-2018-008
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Measuring the Effectiveness of Branded Content across Television and Digital Platforms
Gian M. Fulgoni, Raymond Pettit, Andrew Lipsman

Journal of Advertising Research Dec 2017, 57 (4) 362-367; DOI: 10.2501/JAR-2017-046
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Are You Using the Right Mobile Advertising Metrics?
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Sep 2017, 57 (3) 245-249; DOI: 10.2501/JAR-2017-034
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The Downside of Digital Word of Mouth And the Pursuit of Media Quality
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Jun 2017, 57 (2) 127-131; DOI: 10.2501/JAR-2017-020
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Measuring Television In the Programmatic Age
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009
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The Future of Retail Is Mobile
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Dec 2016, 56 (4) 346-351; DOI: 10.2501/JAR-2016-041
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The Power of Political Advertising: Lessons for Practitioners
Gian M. Fulgoni, Andrew Lipsman, Carol Davidsen

Journal of Advertising Research Sep 2016, 56 (3) 239-244; DOI: 10.2501/JAR-2016-034

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