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More articles from How Neuroscience Works in Advertising

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    How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
    Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman
    Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
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    A Psychophysiological Approach For Measuring Response to Messaging
    Myriam Martínez-Fiestas, María Isabel Viedma del Jesus, Juan Sánchez-Fernández, Francisco J. Montoro-Rios
    Journal of Advertising Research Jun 2015, 55 (2) 192-205; DOI: 10.2501/JAR-55-2-192-205
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    Visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes
    Angeline G. Close, Russell Lacey, T. Bettina Cornwell
    Journal of Advertising Research Jun 2015, 55 (2) 206-215; DOI: 10.2501/JAR-55-2-206-215
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    The Power of Direct Context As Revealed by Eye Tracking
    Edith G. Smit, Sophie C. Boerman, Lex van Meurs
    Journal of Advertising Research Jun 2015, 55 (2) 216-227; DOI: 10.2501/JAR-55-2-216-227

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