More articles from How Neuroscience Works in Advertising

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How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman

Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
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A Psychophysiological Approach For Measuring Response to Messaging
Myriam Martínez-Fiestas, María Isabel Viedma del Jesus, Juan Sánchez-Fernández, Francisco J. Montoro-Rios

Journal of Advertising Research Jun 2015, 55 (2) 192-205; DOI: 10.2501/JAR-55-2-192-205
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Visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes
Angeline G. Close, Russell Lacey, T. Bettina Cornwell

Journal of Advertising Research Jun 2015, 55 (2) 206-215; DOI: 10.2501/JAR-55-2-206-215
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The Power of Direct Context As Revealed by Eye Tracking
Edith G. Smit, Sophie C. Boerman, Lex van Meurs

Journal of Advertising Research Jun 2015, 55 (2) 216-227; DOI: 10.2501/JAR-55-2-216-227

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