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More articles from Editor's Desk

  • You have access
    What Do We Know About Celebrity Endorsement in Advertising?
    John B. Ford
    Journal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006
  • You have access
    What Do We Know about Corporate Social Responsibility Messaging?
    John B. Ford
    Journal of Advertising Research Dec 2017, 57 (4) 355-356; DOI: 10.2501/JAR-2017-044
  • You have access
    What Do We Know About Mobile Media and Marketing?
    John B. Ford
    Journal of Advertising Research Sep 2017, 57 (3) 237-238; DOI: 10.2501/JAR-2017-032
  • You have access
    What Do We Know about Word of Mouth?
    Geoffrey Precourt
    Journal of Advertising Research Jun 2017, 57 (2) 119-120; DOI: 10.2501/JAR-2017-018
  • You have access
    Why Television Still Matters
    Geoffrey Precourt
    Journal of Advertising Research Mar 2017, 57 (1) 1-2; DOI: 10.2501/JAR-2017-004
  • You have access
    Finding Insights on Hard-to-Reach Targets
    Geoffrey Precourt
    Journal of Advertising Research Dec 2016, 56 (4) 339-340; DOI: 10.2501/JAR-2016-039
  • You have access
    How Does Recall Work in Advertising?
    Geoffrey Precourt
    Journal of Advertising Research Sep 2016, 56 (3) 229-230; DOI: 10.2501/JAR-2016-031
  • You have access
    How Do Neurological Measures Work In Advertising?
    Geoffrey Precourt
    Journal of Advertising Research Jun 2016, 56 (2) 120-121; DOI: 10.2501/JAR-2016-023
  • You have access
    How Is Consumer Engagement Reshaping Marketing?
    Geoffrey Precourt
    Journal of Advertising Research Mar 2016, 56 (1) 2-3; DOI: 10.2501/JAR-2016-006
  • You have access
    How Does Cross-Platform Advertising Work?
    Geoffrey Precourt
    Journal of Advertising Research Dec 2015, 55 (4) 356-357; DOI: 10.2501/JAR-2015-018

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