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Why Companies Risk Losing Customers By Not Reciprocating on Shared Data
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Journal of Advertising Research Dec 2018, 58 (4) 394-398; DOI: 10.2501/JAR-2018-047
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EEG-Based Measures versus Panel Ratings
George D. Deitz, Marla B. Royne, Michael C. Peasley, Jianping “Coco” Huang, Joshua T. Coleman

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How to Use Neuromeasures To Make Better Advertising Decisions
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Journal of Advertising Research Jun 2016, 56 (2) 183-192; DOI: 10.2501/JAR-2016-019
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Toward a Better Understanding Of Advertising Stimuli Processing
Michal Matukin, Rafal Ohme, Christo Boshoff

Journal of Advertising Research Jun 2016, 56 (2) 205-216; DOI: 10.2501/JAR-2016-017
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Decoding Neural Responses To Emotion in Television Commercials
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Enriching Media Data: A Special Report from the U.S. Coalition of Innovative Media Measurement
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Journal of Advertising Research Mar 2016, 56 (1) 25-38; DOI: 10.2501/JAR-2016-010

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