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More articles from Best Practices

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    Why Companies Risk Losing Customers By Not Reciprocating on Shared Data
    Natasha Hritzuk
    Journal of Advertising Research Dec 2018, 58 (4) 394-398; DOI: 10.2501/JAR-2018-047
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    EEG-Based Measures versus Panel Ratings
    George D. Deitz, Marla B. Royne, Michael C. Peasley, Jianping “Coco” Huang, Joshua T. Coleman
    Journal of Advertising Research Jun 2016, 56 (2) 217-227; DOI: 10.2501/JAR-2016-030
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    How to Use Neuromeasures To Make Better Advertising Decisions
    Rachel Kennedy, Haydn Northover
    Journal of Advertising Research Jun 2016, 56 (2) 183-192; DOI: 10.2501/JAR-2016-019
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    Toward a Better Understanding Of Advertising Stimuli Processing
    Michal Matukin, Rafal Ohme, Christo Boshoff
    Journal of Advertising Research Jun 2016, 56 (2) 205-216; DOI: 10.2501/JAR-2016-017
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    Decoding Neural Responses To Emotion in Television Commercials
    Feng Shen, Jon D. Morris
    Journal of Advertising Research Jun 2016, 56 (2) 193-204; DOI: 10.2501/JAR-2016-016
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    Enriching Media Data: A Special Report from the U.S. Coalition of Innovative Media Measurement
    Gerard Broussard, On behalf of The Coalition of Innovative Media Measurement (CIMM)
    Journal of Advertising Research Mar 2016, 56 (1) 25-38; DOI: 10.2501/JAR-2016-010

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