Index by author
01 June 2022; volume 62, issue 2
B
Baecke, Philippe
- You have accessWhat Makes Consumers Willing to Share Their Data in Addressable TV Advertising?Leen De Schaepdrijver, Philippe Baecke, Koen TackxJournal of Advertising Research Jun 2022, 62 (2) 131-147; DOI: 10.2501/JAR-2022-012
D
De Schaepdrijver, Leen
- You have accessWhat Makes Consumers Willing to Share Their Data in Addressable TV Advertising?Leen De Schaepdrijver, Philippe Baecke, Koen TackxJournal of Advertising Research Jun 2022, 62 (2) 131-147; DOI: 10.2501/JAR-2022-012
Donthu, Naveen
- You have accessA Scientometric Study Of the Journal of Advertising ResearchNaveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta PattnaikJournal of Advertising Research Jun 2022, 62 (2) 105-117; DOI: 10.2501/JAR-2022-002
F
Ford, John B.
- You have accessNew Investigations Into Creativity, Data Sharing, and InfluencersJohn B. FordJournal of Advertising Research Jun 2022, 62 (2) 103-104; DOI: 10.2501/JAR-2022-011
G
Goor, Petra
- You have accessHow Has the Digital Environment Affected Advertising Creativity?Petra Goor, Gayle Kerr, Hyun Seung JinJournal of Advertising Research Jun 2022, 62 (2) 118-130; DOI: 10.2501/JAR-2022-010
J
Jin, Hyun Seung
- You have accessHow Has the Digital Environment Affected Advertising Creativity?Petra Goor, Gayle Kerr, Hyun Seung JinJournal of Advertising Research Jun 2022, 62 (2) 118-130; DOI: 10.2501/JAR-2022-010
K
Kerr, Gayle
- You have accessHow Has the Digital Environment Affected Advertising Creativity?Petra Goor, Gayle Kerr, Hyun Seung JinJournal of Advertising Research Jun 2022, 62 (2) 118-130; DOI: 10.2501/JAR-2022-010
Kumar, Satish
- You have accessA Scientometric Study Of the Journal of Advertising ResearchNaveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta PattnaikJournal of Advertising Research Jun 2022, 62 (2) 105-117; DOI: 10.2501/JAR-2022-002
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Lim, Weng Marc
- You have accessA Scientometric Study Of the Journal of Advertising ResearchNaveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta PattnaikJournal of Advertising Research Jun 2022, 62 (2) 105-117; DOI: 10.2501/JAR-2022-002
M
Martin, Annabel
- You have accessManaging the Transparency Paradox Of Social-Media Influencer DisclosuresNadia Steils, Annabel Martin, Jean-François TotiJournal of Advertising Research Jun 2022, 62 (2) 148-166; DOI: 10.2501/JAR-2022-008
Mathur, Anil
- You have accessHow Do Information Sources Shape Voters’ Political Views?Anil Mathur, George P. MoschisJournal of Advertising Research Jun 2022, 62 (2) 176-195; DOI: 10.2501/JAR-2022-009
Moschis, George P.
- You have accessHow Do Information Sources Shape Voters’ Political Views?Anil Mathur, George P. MoschisJournal of Advertising Research Jun 2022, 62 (2) 176-195; DOI: 10.2501/JAR-2022-009
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Pattnaik, Debidutta
- You have accessA Scientometric Study Of the Journal of Advertising ResearchNaveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta PattnaikJournal of Advertising Research Jun 2022, 62 (2) 105-117; DOI: 10.2501/JAR-2022-002
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Steils, Nadia
- You have accessManaging the Transparency Paradox Of Social-Media Influencer DisclosuresNadia Steils, Annabel Martin, Jean-François TotiJournal of Advertising Research Jun 2022, 62 (2) 148-166; DOI: 10.2501/JAR-2022-008
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Tackx, Koen
- You have accessWhat Makes Consumers Willing to Share Their Data in Addressable TV Advertising?Leen De Schaepdrijver, Philippe Baecke, Koen TackxJournal of Advertising Research Jun 2022, 62 (2) 131-147; DOI: 10.2501/JAR-2022-012
Takeda, Fumiko
- You have accessDo Sport Sponsorship Announcements Help Or Hurt Rival Sponsors’ Market Values?Fumiko TakedaJournal of Advertising Research Jun 2022, 62 (2) 167-176; DOI: 10.2501/JAR-2022-007
Toti, Jean-François
- You have accessManaging the Transparency Paradox Of Social-Media Influencer DisclosuresNadia Steils, Annabel Martin, Jean-François TotiJournal of Advertising Research Jun 2022, 62 (2) 148-166; DOI: 10.2501/JAR-2022-008