Index by author
01 December 2021; volume 61, issue 4
B
Batagelj, Zenel
- You have accessHow Moment-to-Moment EEG Measures Enhance Ad Effectiveness EvaluationTomaž Kolar, Zenel Batagelj, Ismir Omeragić, Melika Husić-MehmedovićJournal of Advertising Research Dec 2021, 61 (4) 365-381; DOI: 10.2501/JAR-2021-014
Betts, Kevin R.
- You have accessEffects of Animation and Rotoscoping In Direct-to-Consumer Rx TV AdvertisingAmie C. O’Donoghue, Kevin R. Betts, Sarah Parvanta, Mihaela Johnson, Bridget Kelly, Nicole MackJournal of Advertising Research Dec 2021, 61 (4) 397-413; DOI: 10.2501/JAR-2021-016
C
Centeno, Dave D. G.
- You have accessHow the Brand–Endorser Origin Shapes Brand Attitudes and Purchase IntentionsDave D. G. CentenoJournal of Advertising Research Dec 2021, 61 (4) 414-435; DOI: 10.2501/JAR-2021-006
Chang, Chun-Tuan
- You have accessHow to Use a Spokesperson’s Smile EffectivelyChun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, Hui-Wen ChangJournal of Advertising Research Dec 2021, 61 (4) 436-455; DOI: 10.2501/JAR-2021-015
Chang, Hui-Wen
- You have accessHow to Use a Spokesperson’s Smile EffectivelyChun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, Hui-Wen ChangJournal of Advertising Research Dec 2021, 61 (4) 436-455; DOI: 10.2501/JAR-2021-015
Czaplewski, Andrew J.
- You have accessCan Marijuana Counter-Marketing Prevent Underage Use?Mike Sukle, Dan Schultz, Andrew J. Czaplewski, Thomas Martin KeyJournal of Advertising Research Dec 2021, 61 (4) 456-471; DOI: 10.2501/JAR-2021-019
F
Ford, John B.
- You have accessBroadened JAR Focus to Support Advertising Practitioners and ScholarsJohn B. FordJournal of Advertising Research Dec 2021, 61 (4) 363-364; DOI: 10.2501/JAR-2021-018
H
Husić-Mehmedović, Melika
- You have accessHow Moment-to-Moment EEG Measures Enhance Ad Effectiveness EvaluationTomaž Kolar, Zenel Batagelj, Ismir Omeragić, Melika Husić-MehmedovićJournal of Advertising Research Dec 2021, 61 (4) 365-381; DOI: 10.2501/JAR-2021-014
J
Johnson, Mihaela
- You have accessEffects of Animation and Rotoscoping In Direct-to-Consumer Rx TV AdvertisingAmie C. O’Donoghue, Kevin R. Betts, Sarah Parvanta, Mihaela Johnson, Bridget Kelly, Nicole MackJournal of Advertising Research Dec 2021, 61 (4) 397-413; DOI: 10.2501/JAR-2021-016
K
Kelly, Bridget
- You have accessEffects of Animation and Rotoscoping In Direct-to-Consumer Rx TV AdvertisingAmie C. O’Donoghue, Kevin R. Betts, Sarah Parvanta, Mihaela Johnson, Bridget Kelly, Nicole MackJournal of Advertising Research Dec 2021, 61 (4) 397-413; DOI: 10.2501/JAR-2021-016
Key, Thomas Martin
- You have accessCan Marijuana Counter-Marketing Prevent Underage Use?Mike Sukle, Dan Schultz, Andrew J. Czaplewski, Thomas Martin KeyJournal of Advertising Research Dec 2021, 61 (4) 456-471; DOI: 10.2501/JAR-2021-019
Kolar, Tomaž
- You have accessHow Moment-to-Moment EEG Measures Enhance Ad Effectiveness EvaluationTomaž Kolar, Zenel Batagelj, Ismir Omeragić, Melika Husić-MehmedovićJournal of Advertising Research Dec 2021, 61 (4) 365-381; DOI: 10.2501/JAR-2021-014
L
Lee, Hsiao-Ching
- You have accessHow to Use a Spokesperson’s Smile EffectivelyChun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, Hui-Wen ChangJournal of Advertising Research Dec 2021, 61 (4) 436-455; DOI: 10.2501/JAR-2021-015
Lee, Yu-Kang
- You have accessHow to Use a Spokesperson’s Smile EffectivelyChun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, Hui-Wen ChangJournal of Advertising Research Dec 2021, 61 (4) 436-455; DOI: 10.2501/JAR-2021-015
M
Mack, Nicole
- You have accessEffects of Animation and Rotoscoping In Direct-to-Consumer Rx TV AdvertisingAmie C. O’Donoghue, Kevin R. Betts, Sarah Parvanta, Mihaela Johnson, Bridget Kelly, Nicole MackJournal of Advertising Research Dec 2021, 61 (4) 397-413; DOI: 10.2501/JAR-2021-016
O
O’Donoghue, Amie C.
- You have accessEffects of Animation and Rotoscoping In Direct-to-Consumer Rx TV AdvertisingAmie C. O’Donoghue, Kevin R. Betts, Sarah Parvanta, Mihaela Johnson, Bridget Kelly, Nicole MackJournal of Advertising Research Dec 2021, 61 (4) 397-413; DOI: 10.2501/JAR-2021-016
Omeragić, Ismir
- You have accessHow Moment-to-Moment EEG Measures Enhance Ad Effectiveness EvaluationTomaž Kolar, Zenel Batagelj, Ismir Omeragić, Melika Husić-MehmedovićJournal of Advertising Research Dec 2021, 61 (4) 365-381; DOI: 10.2501/JAR-2021-014
Overton, Holly
- You have accessIs Native Advertising Effective for Corporate Social Responsibility Messaging?Linwan Wu, Holly OvertonJournal of Advertising Research Dec 2021, 61 (4) 382-396; DOI: 10.2501/JAR-2020-019
P
Parvanta, Sarah
- You have accessEffects of Animation and Rotoscoping In Direct-to-Consumer Rx TV AdvertisingAmie C. O’Donoghue, Kevin R. Betts, Sarah Parvanta, Mihaela Johnson, Bridget Kelly, Nicole MackJournal of Advertising Research Dec 2021, 61 (4) 397-413; DOI: 10.2501/JAR-2021-016
S
Schultz, Dan
- You have accessCan Marijuana Counter-Marketing Prevent Underage Use?Mike Sukle, Dan Schultz, Andrew J. Czaplewski, Thomas Martin KeyJournal of Advertising Research Dec 2021, 61 (4) 456-471; DOI: 10.2501/JAR-2021-019
Sukle, Mike
- You have accessCan Marijuana Counter-Marketing Prevent Underage Use?Mike Sukle, Dan Schultz, Andrew J. Czaplewski, Thomas Martin KeyJournal of Advertising Research Dec 2021, 61 (4) 456-471; DOI: 10.2501/JAR-2021-019
W
Wu, Linwan
- You have accessIs Native Advertising Effective for Corporate Social Responsibility Messaging?Linwan Wu, Holly OvertonJournal of Advertising Research Dec 2021, 61 (4) 382-396; DOI: 10.2501/JAR-2020-019