Index by author
01 September 2020; volume 60, issue 3
A
Andéhn, Mikael
- You have accessManagerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious AttitudesClaudia A. Rademaker, Marla Royne Stafford, Mikael AndéhnJournal of Advertising Research Sep 2020, 60 (3) 290-304; DOI: 10.2501/JAR-2019-014
D
Dahlen, Micael
- You have accessQuantifying the Advertising-Creativity Assessments of Consumers Versus Advertising ProfessionalsErik Modig, Micael DahlenJournal of Advertising Research Sep 2020, 60 (3) 324-336; DOI: 10.2501/JAR-2019-009
F
Ford, John B.
- You have access60 Robust Years Of Advertising Research, and CountingJohn B. FordJournal of Advertising Research Sep 2020, 60 (3) 237-238; DOI: 10.2501/JAR-2020-020
H
Haley, Eric
- You have accessHow Do Generational Differences Drive Response to Social-Issue Ads?Yoon-Joo Lee, Eric HaleyJournal of Advertising Research Sep 2020, 60 (3) 271-289; DOI: 10.2501/JAR-2019-013
K
Kalafatis, Stavros P.
- You have accessWhy Do People Choose To Multitask with Media?Helen R. Robinson, Stavros P. KalafatisJournal of Advertising Research Sep 2020, 60 (3) 251-270; DOI: 10.2501/JAR-2019-045
L
Lee, Yoon-Joo
- You have accessHow Do Generational Differences Drive Response to Social-Issue Ads?Yoon-Joo Lee, Eric HaleyJournal of Advertising Research Sep 2020, 60 (3) 271-289; DOI: 10.2501/JAR-2019-013
M
Modig, Erik
- You have accessQuantifying the Advertising-Creativity Assessments of Consumers Versus Advertising ProfessionalsErik Modig, Micael DahlenJournal of Advertising Research Sep 2020, 60 (3) 324-336; DOI: 10.2501/JAR-2019-009
R
Rademaker, Claudia A.
- You have accessManagerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious AttitudesClaudia A. Rademaker, Marla Royne Stafford, Mikael AndéhnJournal of Advertising Research Sep 2020, 60 (3) 290-304; DOI: 10.2501/JAR-2019-014
Robinson, Helen R.
- You have accessWhy Do People Choose To Multitask with Media?Helen R. Robinson, Stavros P. KalafatisJournal of Advertising Research Sep 2020, 60 (3) 251-270; DOI: 10.2501/JAR-2019-045
Rodero, Emma
- You have accessDo Your Ads Talk Too Fast To Your Audio Audience?Emma RoderoJournal of Advertising Research Sep 2020, 60 (3) 337-349; DOI: 10.2501/JAR-2019-038
Roy, Abhik
- You have accessThe Relationship between Competitive Pricing and Direct-to-Consumer AdvertisingAbhik Roy, Mary E. SchrammJournal of Advertising Research Sep 2020, 60 (3) 305-323; DOI: 10.2501/JAR-2019-025
S
Schramm, Mary E.
- You have accessThe Relationship between Competitive Pricing and Direct-to-Consumer AdvertisingAbhik Roy, Mary E. SchrammJournal of Advertising Research Sep 2020, 60 (3) 305-323; DOI: 10.2501/JAR-2019-025
Stafford, Marla Royne
- You have accessManagerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious AttitudesClaudia A. Rademaker, Marla Royne Stafford, Mikael AndéhnJournal of Advertising Research Sep 2020, 60 (3) 290-304; DOI: 10.2501/JAR-2019-014
T
Taneja, Harsh
- You have accessThe Myth of Targeting Small, But Loyal Niche AudiencesHarsh TanejaJournal of Advertising Research Sep 2020, 60 (3) 239-250; DOI: 10.2501/JAR-2019-037