Index by author
01 December 2019; volume 59, issue 4
A
Abt, Marina
- You have accessThe Perceived Fit between Instagram Influencers and the Endorsed BrandPriska Linda Breves, Nicole Liebers, Marina Abt, Annika KunzeJournal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030
B
Breves, Priska Linda
- You have accessThe Perceived Fit between Instagram Influencers and the Endorsed BrandPriska Linda Breves, Nicole Liebers, Marina Abt, Annika KunzeJournal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030
C
Carlson, Les
- You have accessAssessing Scientific Claims In Print Ads that Promote CosmeticsJie G. Fowler, Les Carlson, Himadri Roy ChaudhuriJournal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048
Cases, Anne-Sophie
- You have accessConsumers' Responses to Facebook Advertising across PCs and Mobile PhonesCaroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia RussellJournal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029
Chaudhuri, Himadri Roy
- You have accessAssessing Scientific Claims In Print Ads that Promote CosmeticsJie G. Fowler, Les Carlson, Himadri Roy ChaudhuriJournal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048
F
Fay, Brad
- You have accessHow Measuring Consumer Conversations Can Reveal Advertising PerformanceBrad Fay, Ed Keller, Rick LarkinJournal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043
Ford, John B.
- You have accessWhat Do We Know About Social-Media Marketing?John B. FordJournal of Advertising Research Dec 2019, 59 (4) 383-384; DOI: 10.2501/JAR-2019-041
Fowler, Jie G.
- You have accessAssessing Scientific Claims In Print Ads that Promote CosmeticsJie G. Fowler, Les Carlson, Himadri Roy ChaudhuriJournal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048
G
Gollins, Jan
- You have accessThe Impact of Airing Super Bowl Television Ads Early on Social MediaJennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. WallsJournal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016
K
Keller, Ed
- You have accessHow Measuring Consumer Conversations Can Reveal Advertising PerformanceBrad Fay, Ed Keller, Rick LarkinJournal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043
Kim, Hyejin
- You have accessHow Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?Taemin Kim, Hyejin Kim, Yunhwan KimJournal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027
Kim, Taemin
- You have accessHow Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?Taemin Kim, Hyejin Kim, Yunhwan KimJournal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027
Kim, Yunhwan
- You have accessHow Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?Taemin Kim, Hyejin Kim, Yunhwan KimJournal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027
Kunze, Annika
- You have accessThe Perceived Fit between Instagram Influencers and the Endorsed BrandPriska Linda Breves, Nicole Liebers, Marina Abt, Annika KunzeJournal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030
L
Larkin, Rick
- You have accessHow Measuring Consumer Conversations Can Reveal Advertising PerformanceBrad Fay, Ed Keller, Rick LarkinJournal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043
Lee, June Soo
- You have accessDynamic Asymmetric Effects of Cross-Media Exposures over the Purchase CycleJune Soo Lee, Demetrios VakratsasJournal of Advertising Research Dec 2019, 59 (4) 455-465; DOI: 10.2501/JAR-2019-001
Lee Burton, Jennifer
- You have accessThe Impact of Airing Super Bowl Television Ads Early on Social MediaJennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. WallsJournal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016
Liebers, Nicole
- You have accessThe Perceived Fit between Instagram Influencers and the Endorsed BrandPriska Linda Breves, Nicole Liebers, Marina Abt, Annika KunzeJournal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030
M
Miltgen, Caroline Lancelot
- You have accessConsumers' Responses to Facebook Advertising across PCs and Mobile PhonesCaroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia RussellJournal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029
Mueller, Kristen M.
- You have accessThe Impact of Airing Super Bowl Television Ads Early on Social MediaJennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. WallsJournal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016
R
Russell, Cristel Antonia
- You have accessConsumers' Responses to Facebook Advertising across PCs and Mobile PhonesCaroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia RussellJournal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029
S
Stewart, David W.
- You have accessThe Accountability Crisis In Advertising and MarketingDavid W. StewartJournal of Advertising Research Dec 2019, 59 (4) 385-390; DOI: 10.2501/JAR-2019-042
V
Vakratsas, Demetrios
- You have accessDynamic Asymmetric Effects of Cross-Media Exposures over the Purchase CycleJune Soo Lee, Demetrios VakratsasJournal of Advertising Research Dec 2019, 59 (4) 455-465; DOI: 10.2501/JAR-2019-001
W
Walls, Danielle M.
- You have accessThe Impact of Airing Super Bowl Television Ads Early on Social MediaJennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. WallsJournal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016