Index by author
01 September 2019; volume 59, issue 3
A
Agnihotri, Arpita
- You have accessThe Relative Effectiveness Of EndorsersArpita Agnihotri, Saurabh BhattacharyaJournal of Advertising Research Sep 2019, 59 (3) 357-369; DOI: 10.2501/JAR-2018-039
B
Bellman, Steven
- You have accessBest Measures of Attention To Creative Tactics in TV AdvertisingSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane VaranJournal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002
Bhattacharya, Saurabh
- You have accessThe Relative Effectiveness Of EndorsersArpita Agnihotri, Saurabh BhattacharyaJournal of Advertising Research Sep 2019, 59 (3) 357-369; DOI: 10.2501/JAR-2018-039
Bormann, Patrick Mark
- You have accessAnalyzing the Click Path Of Affiliate-Marketing CampaignsRainer Olbrich, Patrick Mark Bormann, Michael HundtJournal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043
C
Chiu, Chung-Kit
- You have accessMeasuring Different Emotions in Children With a Pictorial ScaleJoëlle Vanhamme, Chung-Kit ChiuJournal of Advertising Research Sep 2019, 59 (3) 370-380; DOI: 10.2501/JAR-2018-032
F
Ford, John B.
- You have accessWhat Do We Know About Neuromarketing?John B. FordJournal of Advertising Research Sep 2019, 59 (3) 257-258; DOI: 10.2501/JAR-2019-031
G
Gillespie, Brian
- You have accessThe Impact of Rational, Emotional, And Physiological Advertising Images On Purchase IntentionCharles Young, Brian Gillespie, Christian OttoJournal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010
H
Hartnett, Nicole
- You have accessBest Measures of Attention To Creative Tactics in TV AdvertisingSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane VaranJournal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002
Hundt, Michael
- You have accessAnalyzing the Click Path Of Affiliate-Marketing CampaignsRainer Olbrich, Patrick Mark Bormann, Michael HundtJournal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043
K
Kennedy, Rachel
- You have accessBest Measures of Attention To Creative Tactics in TV AdvertisingSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane VaranJournal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002
Koslow, Scott
- You have accessCan Media Neutrality Limit Creative Potential?Alexander Tevi, Scott Koslow, John ParkerJournal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040
L
Latour, Kathryn A.
- You have accessCultivating Appreciation Of Hedonic ProductsKathryn A. LatourJournal of Advertising Research Sep 2019, 59 (3) 263-267; DOI: 10.2501/JAR-2019-033
Lipsman, Andrew
- You have accessHow Amazon Will Revolutionize The Future of Television AdvertisingAndrew LipsmanJournal of Advertising Research Sep 2019, 59 (3) 259-262; DOI: 10.2501/JAR-2019-032
N
Nenycz-Thiel, Magda
- You have accessBest Measures of Attention To Creative Tactics in TV AdvertisingSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane VaranJournal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002
O
Olbrich, Rainer
- You have accessAnalyzing the Click Path Of Affiliate-Marketing CampaignsRainer Olbrich, Patrick Mark Bormann, Michael HundtJournal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043
Otto, Christian
- You have accessThe Impact of Rational, Emotional, And Physiological Advertising Images On Purchase IntentionCharles Young, Brian Gillespie, Christian OttoJournal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010
P
Parker, John
- You have accessCan Media Neutrality Limit Creative Potential?Alexander Tevi, Scott Koslow, John ParkerJournal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040
Phillips, Joan M.
- You have accessThe Strata Model Predicting Advertising EffectivenessThomas J. Reynolds, Joan M. PhillipsJournal of Advertising Research Sep 2019, 59 (3) 268-280; DOI: 10.2501/JAR-2018-037
R
Ramsøy, Thomas Zoëga
- You have accessBuilding a Foundation for Neuromarketing And Consumer Neuroscience ResearchThomas Zoëga RamsøyJournal of Advertising Research Sep 2019, 59 (3) 281-294; DOI: 10.2501/JAR-2019-034
Reynolds, Thomas J.
- You have accessThe Strata Model Predicting Advertising EffectivenessThomas J. Reynolds, Joan M. PhillipsJournal of Advertising Research Sep 2019, 59 (3) 268-280; DOI: 10.2501/JAR-2018-037
T
Tevi, Alexander
- You have accessCan Media Neutrality Limit Creative Potential?Alexander Tevi, Scott Koslow, John ParkerJournal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040
V
Vanhamme, Joëlle
- You have accessMeasuring Different Emotions in Children With a Pictorial ScaleJoëlle Vanhamme, Chung-Kit ChiuJournal of Advertising Research Sep 2019, 59 (3) 370-380; DOI: 10.2501/JAR-2018-032
Varan, Duane
- You have accessBest Measures of Attention To Creative Tactics in TV AdvertisingSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane VaranJournal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002
Y
Young, Charles
- You have accessThe Impact of Rational, Emotional, And Physiological Advertising Images On Purchase IntentionCharles Young, Brian Gillespie, Christian OttoJournal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010