Index by author
01 June 2019; volume 59, issue 2
B
Benmamoun, Mamoun
- You have accessHow Advertisers Can Target Arab E-Consumers More EffectivelyMamoun Benmamoun, Nitish Singh, Rana SobhJournal of Advertising Research Jun 2019, 59 (2) 171-184; DOI: 10.2501/JAR-2019-022
Bleakley, Amy
- You have accessAdolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”Morgan E. Ellithorpe, Michael Hennessy, Amy BleakleyJournal of Advertising Research Jun 2019, 59 (2) 158-170; DOI: 10.2501/JAR-2018-017
Brettel, Malte
- You have accessHow Do Human Attitudes and Values Predict Online Marketing Responsiveness?Stefan Scheuffelen, Jan Kemper, Malte BrettelJournal of Advertising Research Jun 2019, 59 (2) 142-157; DOI: 10.2501/JAR-2019-021
D
Donato, Paul
- You have accessSix-Second Advertisements On TelevisionHenry G. Wolf, Paul DonatoJournal of Advertising Research Jun 2019, 59 (2) 196-207; DOI: 10.2501/JAR-2019-012
E
Ellithorpe, Morgan E.
- You have accessAdolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”Morgan E. Ellithorpe, Michael Hennessy, Amy BleakleyJournal of Advertising Research Jun 2019, 59 (2) 158-170; DOI: 10.2501/JAR-2018-017
F
Ford, John B.
- You have accessWhat Do We Know About Segmentation and Targeting?John B. FordJournal of Advertising Research Jun 2019, 59 (2) 131-132; DOI: 10.2501/JAR-2019-018
Fu, Hongyu
- You have accessPositive versus Negative Messaging In Discouraging Drunken DrivingLefa Teng, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu, Jiajing WangJournal of Advertising Research Jun 2019, 59 (2) 185-195; DOI: 10.2501/JAR-2018-029
G
Guido, Gianluigi
- You have accessEffects of Face Images and Face Pareidolia on Consumers' Responses to Print AdvertisingGianluigi Guido, Marco Pichierri, Giovanni Pino, Rajan NataraajanJournal of Advertising Research Jun 2019, 59 (2) 219-231; DOI: 10.2501/JAR-2018-030
H
Hennessy, Michael
- You have accessAdolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”Morgan E. Ellithorpe, Michael Hennessy, Amy BleakleyJournal of Advertising Research Jun 2019, 59 (2) 158-170; DOI: 10.2501/JAR-2018-017
Hwang, Yoori
- You have accessEditorial Content In Native AdvertisingYoori Hwang, Se-Hoon JeongJournal of Advertising Research Jun 2019, 59 (2) 208-218; DOI: 10.2501/JAR-2018-019
J
Jaikumar, Saravana
- You have accessHow Do Consumers Choose Sellers In E-Marketplaces?Saravana JaikumarJournal of Advertising Research Jun 2019, 59 (2) 232-241; DOI: 10.2501/JAR-2018-028
Jeong, Se-Hoon
- You have accessEditorial Content In Native AdvertisingYoori Hwang, Se-Hoon JeongJournal of Advertising Research Jun 2019, 59 (2) 208-218; DOI: 10.2501/JAR-2018-019
K
Kemper, Jan
- You have accessHow Do Human Attitudes and Values Predict Online Marketing Responsiveness?Stefan Scheuffelen, Jan Kemper, Malte BrettelJournal of Advertising Research Jun 2019, 59 (2) 142-157; DOI: 10.2501/JAR-2019-021
N
Nataraajan, Rajan
- You have accessEffects of Face Images and Face Pareidolia on Consumers' Responses to Print AdvertisingGianluigi Guido, Marco Pichierri, Giovanni Pino, Rajan NataraajanJournal of Advertising Research Jun 2019, 59 (2) 219-231; DOI: 10.2501/JAR-2018-030
Nyilasy, Greg
- You have accessStraight to the Heart Of Your Target AudienceDavide C. Orazi, Greg NyilasyJournal of Advertising Research Jun 2019, 59 (2) 137-141; DOI: 10.2501/JAR-2019-020
O
Orazi, Davide C.
- You have accessStraight to the Heart Of Your Target AudienceDavide C. Orazi, Greg NyilasyJournal of Advertising Research Jun 2019, 59 (2) 137-141; DOI: 10.2501/JAR-2019-020
P
Phua, Joe
- You have accessE-Cigarette Marketing On Social Networking SitesJoe PhuaJournal of Advertising Research Jun 2019, 59 (2) 242-254; DOI: 10.2501/JAR-2018-018
Pichierri, Marco
- You have accessEffects of Face Images and Face Pareidolia on Consumers' Responses to Print AdvertisingGianluigi Guido, Marco Pichierri, Giovanni Pino, Rajan NataraajanJournal of Advertising Research Jun 2019, 59 (2) 219-231; DOI: 10.2501/JAR-2018-030
Pino, Giovanni
- You have accessEffects of Face Images and Face Pareidolia on Consumers' Responses to Print AdvertisingGianluigi Guido, Marco Pichierri, Giovanni Pino, Rajan NataraajanJournal of Advertising Research Jun 2019, 59 (2) 219-231; DOI: 10.2501/JAR-2018-030
S
Scheuffelen, Stefan
- You have accessHow Do Human Attitudes and Values Predict Online Marketing Responsiveness?Stefan Scheuffelen, Jan Kemper, Malte BrettelJournal of Advertising Research Jun 2019, 59 (2) 142-157; DOI: 10.2501/JAR-2019-021
Singh, Nitish
- You have accessHow Advertisers Can Target Arab E-Consumers More EffectivelyMamoun Benmamoun, Nitish Singh, Rana SobhJournal of Advertising Research Jun 2019, 59 (2) 171-184; DOI: 10.2501/JAR-2019-022
Sobh, Rana
- You have accessHow Advertisers Can Target Arab E-Consumers More EffectivelyMamoun Benmamoun, Nitish Singh, Rana SobhJournal of Advertising Research Jun 2019, 59 (2) 171-184; DOI: 10.2501/JAR-2019-022
Spaeth, Jim
- You have accessPrecise Targeting Foiled by Imprecise DataAlice K. Sylvester, Jim SpaethJournal of Advertising Research Jun 2019, 59 (2) 133-136; DOI: 10.2501/JAR-2019-019
Sylvester, Alice K.
- You have accessPrecise Targeting Foiled by Imprecise DataAlice K. Sylvester, Jim SpaethJournal of Advertising Research Jun 2019, 59 (2) 133-136; DOI: 10.2501/JAR-2019-019
T
Teng, Lefa
- You have accessPositive versus Negative Messaging In Discouraging Drunken DrivingLefa Teng, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu, Jiajing WangJournal of Advertising Research Jun 2019, 59 (2) 185-195; DOI: 10.2501/JAR-2018-029
W
Wang, Jiajing
- You have accessPositive versus Negative Messaging In Discouraging Drunken DrivingLefa Teng, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu, Jiajing WangJournal of Advertising Research Jun 2019, 59 (2) 185-195; DOI: 10.2501/JAR-2018-029
Wolf, Henry G.
- You have accessSix-Second Advertisements On TelevisionHenry G. Wolf, Paul DonatoJournal of Advertising Research Jun 2019, 59 (2) 196-207; DOI: 10.2501/JAR-2019-012
Wu, Yuanyuan
- You have accessPositive versus Negative Messaging In Discouraging Drunken DrivingLefa Teng, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu, Jiajing WangJournal of Advertising Research Jun 2019, 59 (2) 185-195; DOI: 10.2501/JAR-2018-029
Z
Zhao, Guangzhi
- You have accessPositive versus Negative Messaging In Discouraging Drunken DrivingLefa Teng, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu, Jiajing WangJournal of Advertising Research Jun 2019, 59 (2) 185-195; DOI: 10.2501/JAR-2018-029