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Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising

The Best Available Screen For Brand Building Is at a Crossroads

Artie Bulgrin
DOI: 10.2501/JAR-2019-008 Published 1 March 2019
Artie Bulgrin
MediaScience,
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Article Information

vol. 59 no. 1 9-13
DOI 
https://doi.org/10.2501/JAR-2019-008

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online March 5, 2019.

Copyright & Usage 
Copyright© 2019 ARF. All rights reserved.

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Vol 59 Issue 1

Journal of Advertising Research: 59 (1)
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Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
Artie Bulgrin
Journal of Advertising Research Mar 2019, 59 (1) 9-13; DOI: 10.2501/JAR-2019-008

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Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
Artie Bulgrin
Journal of Advertising Research Mar 2019, 59 (1) 9-13; DOI: 10.2501/JAR-2019-008
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  • Article
    • INTRODUCTION
    • THE ADVANTAGES OF TELEVISION
    • SHORTFALLS IN MEASUREMENT
    • AN INDUSTRY CALL TO ACTION
    • ABOUT THE AUTHOR
    • REFERENCES
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Topics

  • Television
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More in this TOC Section

  • How Amazon Will Revolutionize The Future of Television Advertising
  • Precise Targeting Foiled by Imprecise Data
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