Index by author

01 December 2018; volume 58, issue 4

A

  1. Adil, Safaa

    1. Face Presence and Gaze Direction In Print Advertisements
      Safaa Adil, Sophie Lacoste-Badie, Olivier Droulers
      Journal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004

  2. Anesbury, Zachary

    1. Measuring Audience Reach Of Outdoor Advertisements
      Bill Page, Zachary Anesbury, Sophia Moshakis, Alicia Grasby
      Journal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057

B

  1. Bagheri, Saeed R.

    1. Coalition Game Theory In Attribution Modeling
      Seyed Hanif Mahboobi, Mericcan Usta, Saeed R. Bagheri
      Journal of Advertising Research Dec 2018, 58 (4) 414-422; DOI: 10.2501/JAR-2018-014

D

  1. Dahlen, Micael

    1. The Effects of Signaling Monetary and Creative Effort in Ads
      Micael Dahlen, Sara Rosengren, John Karsberg
      Journal of Advertising Research Dec 2018, 58 (4) 433-442; DOI: 10.2501/JAR-2018-013

  2. Droulers, Olivier

    1. Face Presence and Gaze Direction In Print Advertisements
      Safaa Adil, Sophie Lacoste-Badie, Olivier Droulers
      Journal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004

F

  1. Ford, John B.

    1. What Do We Know About Digital Attribution?
      John B. Ford
      Journal of Advertising Research Dec 2018, 58 (4) 383-384; DOI: 10.2501/JAR-2018-044

  2. Fulgoni, Gian M.

    1. How Limited Data Access Constrains Marketing-Mix Analytical Efforts
      Gian M. Fulgoni
      Journal of Advertising Research Dec 2018, 58 (4) 390-393; DOI: 10.2501/JAR-2018-046

G

  1. Ganz, Benjamin

    1. How Claim Specificity Can Improve Claim Credibility in Green Advertising
      Benjamin Ganz, Anthony Grimes
      Journal of Advertising Research Dec 2018, 58 (4) 476-486; DOI: 10.2501/JAR-2018-001

  2. Grasby, Alicia

    1. Measuring Audience Reach Of Outdoor Advertisements
      Bill Page, Zachary Anesbury, Sophia Moshakis, Alicia Grasby
      Journal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057

  3. Grimes, Anthony

    1. How Claim Specificity Can Improve Claim Credibility in Green Advertising
      Benjamin Ganz, Anthony Grimes
      Journal of Advertising Research Dec 2018, 58 (4) 476-486; DOI: 10.2501/JAR-2018-001

H

  1. Hritzuk, Natasha

    1. Why Companies Risk Losing Customers By Not Reciprocating on Shared Data
      Natasha Hritzuk
      Journal of Advertising Research Dec 2018, 58 (4) 394-398; DOI: 10.2501/JAR-2018-047

K

  1. Karsberg, John

    1. The Effects of Signaling Monetary and Creative Effort in Ads
      Micael Dahlen, Sara Rosengren, John Karsberg
      Journal of Advertising Research Dec 2018, 58 (4) 433-442; DOI: 10.2501/JAR-2018-013

  2. Keh, Hean Tat

    1. Event-Marketing And Advertising Expenditures
      Lei Liu, Jin Zhang, Hean Tat Keh
      Journal of Advertising Research Dec 2018, 58 (4) 464-475; DOI: 10.2501/JAR-2017-043

L

  1. Lacoste-Badie, Sophie

    1. Face Presence and Gaze Direction In Print Advertisements
      Safaa Adil, Sophie Lacoste-Badie, Olivier Droulers
      Journal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004

  2. Lagomarsino, Maria

    1. Choosing Imagery in Advertising Healthy Food to Children
      Maria Lagomarsino, L. Suzanne Suggs
      Journal of Advertising Research Dec 2018, 58 (4) 487-498; DOI: 10.2501/JAR-2018-003

  3. Liu, Lei

    1. Event-Marketing And Advertising Expenditures
      Lei Liu, Jin Zhang, Hean Tat Keh
      Journal of Advertising Research Dec 2018, 58 (4) 464-475; DOI: 10.2501/JAR-2017-043

M

  1. Mahboobi, Seyed Hanif

    1. Coalition Game Theory In Attribution Modeling
      Seyed Hanif Mahboobi, Mericcan Usta, Saeed R. Bagheri
      Journal of Advertising Research Dec 2018, 58 (4) 414-422; DOI: 10.2501/JAR-2018-014

  2. Moshakis, Sophia

    1. Measuring Audience Reach Of Outdoor Advertisements
      Bill Page, Zachary Anesbury, Sophia Moshakis, Alicia Grasby
      Journal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057

N

  1. Nisar, Tahir M.

    1. Attribution Modeling In Digital Advertising
      Tahir M. Nisar, Man Yeung
      Journal of Advertising Research Dec 2018, 58 (4) 399-413; DOI: 10.2501/JAR-2017-055

P

  1. Page, Bill

    1. Measuring Audience Reach Of Outdoor Advertisements
      Bill Page, Zachary Anesbury, Sophia Moshakis, Alicia Grasby
      Journal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057

  2. Peter, Christina

    1. The Risk of Omitting Warmth Or Competence Information in Ads
      Christina Peter, Milan Ponzi
      Journal of Advertising Research Dec 2018, 58 (4) 423-432; DOI: 10.2501/JAR-2018-005

  3. Ponzi, Milan

    1. The Risk of Omitting Warmth Or Competence Information in Ads
      Christina Peter, Milan Ponzi
      Journal of Advertising Research Dec 2018, 58 (4) 423-432; DOI: 10.2501/JAR-2018-005

R

  1. Rodgers, Shelly

    1. Why We Need Better Measures Of Research Impact in Advertising
      Shelly Rodgers
      Journal of Advertising Research Dec 2018, 58 (4) 385-389; DOI: 10.2501/JAR-2018-045

  2. Rosengren, Sara

    1. The Effects of Signaling Monetary and Creative Effort in Ads
      Micael Dahlen, Sara Rosengren, John Karsberg
      Journal of Advertising Research Dec 2018, 58 (4) 433-442; DOI: 10.2501/JAR-2018-013

S

  1. Suggs, L. Suzanne

    1. Choosing Imagery in Advertising Healthy Food to Children
      Maria Lagomarsino, L. Suzanne Suggs
      Journal of Advertising Research Dec 2018, 58 (4) 487-498; DOI: 10.2501/JAR-2018-003

U

  1. Usta, Mericcan

    1. Coalition Game Theory In Attribution Modeling
      Seyed Hanif Mahboobi, Mericcan Usta, Saeed R. Bagheri
      Journal of Advertising Research Dec 2018, 58 (4) 414-422; DOI: 10.2501/JAR-2018-014

Y

  1. Yeung, Man

    1. Attribution Modeling In Digital Advertising
      Tahir M. Nisar, Man Yeung
      Journal of Advertising Research Dec 2018, 58 (4) 399-413; DOI: 10.2501/JAR-2017-055

Z

  1. Zhang, Jin

    1. Event-Marketing And Advertising Expenditures
      Lei Liu, Jin Zhang, Hean Tat Keh
      Journal of Advertising Research Dec 2018, 58 (4) 464-475; DOI: 10.2501/JAR-2017-043
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