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Index by author

01 December 2018; volume 58, issue 4

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Adil, Safaa

    1. You have access
      Face Presence and Gaze Direction In Print Advertisements
      Safaa Adil, Sophie Lacoste-Badie, Olivier Droulers
      Journal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004
  2. Anesbury, Zachary

    1. You have access
      Measuring Audience Reach Of Outdoor Advertisements
      Bill Page, Zachary Anesbury, Sophia Moshakis, Alicia Grasby
      Journal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057

B

  1. Bagheri, Saeed R.

    1. You have access
      Coalition Game Theory In Attribution Modeling
      Seyed Hanif Mahboobi, Mericcan Usta, Saeed R. Bagheri
      Journal of Advertising Research Dec 2018, 58 (4) 414-422; DOI: 10.2501/JAR-2018-014

D

  1. Dahlen, Micael

    1. You have access
      The Effects of Signaling Monetary and Creative Effort in Ads
      Micael Dahlen, Sara Rosengren, John Karsberg
      Journal of Advertising Research Dec 2018, 58 (4) 433-442; DOI: 10.2501/JAR-2018-013
  2. Droulers, Olivier

    1. You have access
      Face Presence and Gaze Direction In Print Advertisements
      Safaa Adil, Sophie Lacoste-Badie, Olivier Droulers
      Journal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004

F

  1. Ford, John B.

    1. You have access
      What Do We Know About Digital Attribution?
      John B. Ford
      Journal of Advertising Research Dec 2018, 58 (4) 383-384; DOI: 10.2501/JAR-2018-044
  2. Fulgoni, Gian M.

    1. You have access
      How Limited Data Access Constrains Marketing-Mix Analytical Efforts
      Gian M. Fulgoni
      Journal of Advertising Research Dec 2018, 58 (4) 390-393; DOI: 10.2501/JAR-2018-046

G

  1. Ganz, Benjamin

    1. You have access
      How Claim Specificity Can Improve Claim Credibility in Green Advertising
      Benjamin Ganz, Anthony Grimes
      Journal of Advertising Research Dec 2018, 58 (4) 476-486; DOI: 10.2501/JAR-2018-001
  2. Grasby, Alicia

    1. You have access
      Measuring Audience Reach Of Outdoor Advertisements
      Bill Page, Zachary Anesbury, Sophia Moshakis, Alicia Grasby
      Journal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057
  3. Grimes, Anthony

    1. You have access
      How Claim Specificity Can Improve Claim Credibility in Green Advertising
      Benjamin Ganz, Anthony Grimes
      Journal of Advertising Research Dec 2018, 58 (4) 476-486; DOI: 10.2501/JAR-2018-001

H

  1. Hritzuk, Natasha

    1. You have access
      Why Companies Risk Losing Customers By Not Reciprocating on Shared Data
      Natasha Hritzuk
      Journal of Advertising Research Dec 2018, 58 (4) 394-398; DOI: 10.2501/JAR-2018-047

K

  1. Karsberg, John

    1. You have access
      The Effects of Signaling Monetary and Creative Effort in Ads
      Micael Dahlen, Sara Rosengren, John Karsberg
      Journal of Advertising Research Dec 2018, 58 (4) 433-442; DOI: 10.2501/JAR-2018-013
  2. Keh, Hean Tat

    1. You have access
      Event-Marketing And Advertising Expenditures
      Lei Liu, Jin Zhang, Hean Tat Keh
      Journal of Advertising Research Dec 2018, 58 (4) 464-475; DOI: 10.2501/JAR-2017-043

L

  1. Lacoste-Badie, Sophie

    1. You have access
      Face Presence and Gaze Direction In Print Advertisements
      Safaa Adil, Sophie Lacoste-Badie, Olivier Droulers
      Journal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004
  2. Lagomarsino, Maria

    1. You have access
      Choosing Imagery in Advertising Healthy Food to Children
      Maria Lagomarsino, L. Suzanne Suggs
      Journal of Advertising Research Dec 2018, 58 (4) 487-498; DOI: 10.2501/JAR-2018-003
  3. Liu, Lei

    1. You have access
      Event-Marketing And Advertising Expenditures
      Lei Liu, Jin Zhang, Hean Tat Keh
      Journal of Advertising Research Dec 2018, 58 (4) 464-475; DOI: 10.2501/JAR-2017-043

M

  1. Mahboobi, Seyed Hanif

    1. You have access
      Coalition Game Theory In Attribution Modeling
      Seyed Hanif Mahboobi, Mericcan Usta, Saeed R. Bagheri
      Journal of Advertising Research Dec 2018, 58 (4) 414-422; DOI: 10.2501/JAR-2018-014
  2. Moshakis, Sophia

    1. You have access
      Measuring Audience Reach Of Outdoor Advertisements
      Bill Page, Zachary Anesbury, Sophia Moshakis, Alicia Grasby
      Journal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057

N

  1. Nisar, Tahir M.

    1. You have access
      Attribution Modeling In Digital Advertising
      Tahir M. Nisar, Man Yeung
      Journal of Advertising Research Dec 2018, 58 (4) 399-413; DOI: 10.2501/JAR-2017-055

P

  1. Page, Bill

    1. You have access
      Measuring Audience Reach Of Outdoor Advertisements
      Bill Page, Zachary Anesbury, Sophia Moshakis, Alicia Grasby
      Journal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057
  2. Peter, Christina

    1. You have access
      The Risk of Omitting Warmth Or Competence Information in Ads
      Christina Peter, Milan Ponzi
      Journal of Advertising Research Dec 2018, 58 (4) 423-432; DOI: 10.2501/JAR-2018-005
  3. Ponzi, Milan

    1. You have access
      The Risk of Omitting Warmth Or Competence Information in Ads
      Christina Peter, Milan Ponzi
      Journal of Advertising Research Dec 2018, 58 (4) 423-432; DOI: 10.2501/JAR-2018-005

R

  1. Rodgers, Shelly

    1. You have access
      Why We Need Better Measures Of Research Impact in Advertising
      Shelly Rodgers
      Journal of Advertising Research Dec 2018, 58 (4) 385-389; DOI: 10.2501/JAR-2018-045
  2. Rosengren, Sara

    1. You have access
      The Effects of Signaling Monetary and Creative Effort in Ads
      Micael Dahlen, Sara Rosengren, John Karsberg
      Journal of Advertising Research Dec 2018, 58 (4) 433-442; DOI: 10.2501/JAR-2018-013

S

  1. Suggs, L. Suzanne

    1. You have access
      Choosing Imagery in Advertising Healthy Food to Children
      Maria Lagomarsino, L. Suzanne Suggs
      Journal of Advertising Research Dec 2018, 58 (4) 487-498; DOI: 10.2501/JAR-2018-003

U

  1. Usta, Mericcan

    1. You have access
      Coalition Game Theory In Attribution Modeling
      Seyed Hanif Mahboobi, Mericcan Usta, Saeed R. Bagheri
      Journal of Advertising Research Dec 2018, 58 (4) 414-422; DOI: 10.2501/JAR-2018-014

Y

  1. Yeung, Man

    1. You have access
      Attribution Modeling In Digital Advertising
      Tahir M. Nisar, Man Yeung
      Journal of Advertising Research Dec 2018, 58 (4) 399-413; DOI: 10.2501/JAR-2017-055

Z

  1. Zhang, Jin

    1. You have access
      Event-Marketing And Advertising Expenditures
      Lei Liu, Jin Zhang, Hean Tat Keh
      Journal of Advertising Research Dec 2018, 58 (4) 464-475; DOI: 10.2501/JAR-2017-043
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Journal of Advertising Research: 58 (4)
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