Index by author
01 December 2018; volume 58, issue 4
A
Adil, Safaa
- You have accessFace Presence and Gaze Direction In Print AdvertisementsSafaa Adil, Sophie Lacoste-Badie, Olivier DroulersJournal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004
Anesbury, Zachary
- You have accessMeasuring Audience Reach Of Outdoor AdvertisementsBill Page, Zachary Anesbury, Sophia Moshakis, Alicia GrasbyJournal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057
B
Bagheri, Saeed R.
- You have accessCoalition Game Theory In Attribution ModelingSeyed Hanif Mahboobi, Mericcan Usta, Saeed R. BagheriJournal of Advertising Research Dec 2018, 58 (4) 414-422; DOI: 10.2501/JAR-2018-014
D
Dahlen, Micael
- You have accessThe Effects of Signaling Monetary and Creative Effort in AdsMicael Dahlen, Sara Rosengren, John KarsbergJournal of Advertising Research Dec 2018, 58 (4) 433-442; DOI: 10.2501/JAR-2018-013
Droulers, Olivier
- You have accessFace Presence and Gaze Direction In Print AdvertisementsSafaa Adil, Sophie Lacoste-Badie, Olivier DroulersJournal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004
F
Ford, John B.
- You have accessWhat Do We Know About Digital Attribution?John B. FordJournal of Advertising Research Dec 2018, 58 (4) 383-384; DOI: 10.2501/JAR-2018-044
Fulgoni, Gian M.
- You have accessHow Limited Data Access Constrains Marketing-Mix Analytical EffortsGian M. FulgoniJournal of Advertising Research Dec 2018, 58 (4) 390-393; DOI: 10.2501/JAR-2018-046
G
Ganz, Benjamin
- You have accessHow Claim Specificity Can Improve Claim Credibility in Green AdvertisingBenjamin Ganz, Anthony GrimesJournal of Advertising Research Dec 2018, 58 (4) 476-486; DOI: 10.2501/JAR-2018-001
Grasby, Alicia
- You have accessMeasuring Audience Reach Of Outdoor AdvertisementsBill Page, Zachary Anesbury, Sophia Moshakis, Alicia GrasbyJournal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057
Grimes, Anthony
- You have accessHow Claim Specificity Can Improve Claim Credibility in Green AdvertisingBenjamin Ganz, Anthony GrimesJournal of Advertising Research Dec 2018, 58 (4) 476-486; DOI: 10.2501/JAR-2018-001
H
Hritzuk, Natasha
- You have accessWhy Companies Risk Losing Customers By Not Reciprocating on Shared DataNatasha HritzukJournal of Advertising Research Dec 2018, 58 (4) 394-398; DOI: 10.2501/JAR-2018-047
K
Karsberg, John
- You have accessThe Effects of Signaling Monetary and Creative Effort in AdsMicael Dahlen, Sara Rosengren, John KarsbergJournal of Advertising Research Dec 2018, 58 (4) 433-442; DOI: 10.2501/JAR-2018-013
Keh, Hean Tat
- You have accessEvent-Marketing And Advertising ExpendituresLei Liu, Jin Zhang, Hean Tat KehJournal of Advertising Research Dec 2018, 58 (4) 464-475; DOI: 10.2501/JAR-2017-043
L
Lacoste-Badie, Sophie
- You have accessFace Presence and Gaze Direction In Print AdvertisementsSafaa Adil, Sophie Lacoste-Badie, Olivier DroulersJournal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004
Lagomarsino, Maria
- You have accessChoosing Imagery in Advertising Healthy Food to ChildrenMaria Lagomarsino, L. Suzanne SuggsJournal of Advertising Research Dec 2018, 58 (4) 487-498; DOI: 10.2501/JAR-2018-003
Liu, Lei
- You have accessEvent-Marketing And Advertising ExpendituresLei Liu, Jin Zhang, Hean Tat KehJournal of Advertising Research Dec 2018, 58 (4) 464-475; DOI: 10.2501/JAR-2017-043
M
Mahboobi, Seyed Hanif
- You have accessCoalition Game Theory In Attribution ModelingSeyed Hanif Mahboobi, Mericcan Usta, Saeed R. BagheriJournal of Advertising Research Dec 2018, 58 (4) 414-422; DOI: 10.2501/JAR-2018-014
Moshakis, Sophia
- You have accessMeasuring Audience Reach Of Outdoor AdvertisementsBill Page, Zachary Anesbury, Sophia Moshakis, Alicia GrasbyJournal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057
N
Nisar, Tahir M.
- You have accessAttribution Modeling In Digital AdvertisingTahir M. Nisar, Man YeungJournal of Advertising Research Dec 2018, 58 (4) 399-413; DOI: 10.2501/JAR-2017-055
P
Page, Bill
- You have accessMeasuring Audience Reach Of Outdoor AdvertisementsBill Page, Zachary Anesbury, Sophia Moshakis, Alicia GrasbyJournal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057
Peter, Christina
- You have accessThe Risk of Omitting Warmth Or Competence Information in AdsChristina Peter, Milan PonziJournal of Advertising Research Dec 2018, 58 (4) 423-432; DOI: 10.2501/JAR-2018-005
Ponzi, Milan
- You have accessThe Risk of Omitting Warmth Or Competence Information in AdsChristina Peter, Milan PonziJournal of Advertising Research Dec 2018, 58 (4) 423-432; DOI: 10.2501/JAR-2018-005
R
Rodgers, Shelly
- You have accessWhy We Need Better Measures Of Research Impact in AdvertisingShelly RodgersJournal of Advertising Research Dec 2018, 58 (4) 385-389; DOI: 10.2501/JAR-2018-045
Rosengren, Sara
- You have accessThe Effects of Signaling Monetary and Creative Effort in AdsMicael Dahlen, Sara Rosengren, John KarsbergJournal of Advertising Research Dec 2018, 58 (4) 433-442; DOI: 10.2501/JAR-2018-013
S
Suggs, L. Suzanne
- You have accessChoosing Imagery in Advertising Healthy Food to ChildrenMaria Lagomarsino, L. Suzanne SuggsJournal of Advertising Research Dec 2018, 58 (4) 487-498; DOI: 10.2501/JAR-2018-003
U
Usta, Mericcan
- You have accessCoalition Game Theory In Attribution ModelingSeyed Hanif Mahboobi, Mericcan Usta, Saeed R. BagheriJournal of Advertising Research Dec 2018, 58 (4) 414-422; DOI: 10.2501/JAR-2018-014
Y
Yeung, Man
- You have accessAttribution Modeling In Digital AdvertisingTahir M. Nisar, Man YeungJournal of Advertising Research Dec 2018, 58 (4) 399-413; DOI: 10.2501/JAR-2017-055
Z
Zhang, Jin
- You have accessEvent-Marketing And Advertising ExpendituresLei Liu, Jin Zhang, Hean Tat KehJournal of Advertising Research Dec 2018, 58 (4) 464-475; DOI: 10.2501/JAR-2017-043