Index by author

01 March 2018; volume 58, issue 1

A

  1. Agnihotri, Arpita

    1. The Market Value Of Celebrity Endorsement
      Arpita Agnihotri, Saurabh Bhattacharya
      Journal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021

B

  1. Baxter, Stacey M.

    1. How a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity Endorsers
      Jasmina Ilicic, Alicia Kulczynski, Stacey M. Baxter
      Journal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003

  2. Bhattacharya, Saurabh

    1. The Market Value Of Celebrity Endorsement
      Arpita Agnihotri, Saurabh Bhattacharya
      Journal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021

  3. Block, Martin P.

    1. How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales
      Rob Jayson, Martin P. Block, Yingying Chen
      Journal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011

C

  1. Chan, Terri H.

    1. How Consumers in China Perceive Brands In Online and Offline Encounters
      Terri H. Chan, Rocky Peng Chen, Caleb H. Tse
      Journal of Advertising Research Mar 2018, 58 (1) 90-110; DOI: 10.2501/JAR-2017-041

  2. Chen, Rocky Peng

    1. How Consumers in China Perceive Brands In Online and Offline Encounters
      Terri H. Chan, Rocky Peng Chen, Caleb H. Tse
      Journal of Advertising Research Mar 2018, 58 (1) 90-110; DOI: 10.2501/JAR-2017-041

  3. Chen, Yingying

    1. How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales
      Rob Jayson, Martin P. Block, Yingying Chen
      Journal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011

F

  1. Ford, John B.

    1. What Do We Know About Celebrity Endorsement in Advertising?
      John B. Ford
      Journal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006

  2. Fulgoni, Gian M.

    1. Are You Targeting Too Much? Effective Marketing Strategies for Brands
      Gian M. Fulgoni
      Journal of Advertising Research Mar 2018, 58 (1) 8-11; DOI: 10.2501/JAR-2018-008

I

  1. Ilicic, Jasmina

    1. How a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity Endorsers
      Jasmina Ilicic, Alicia Kulczynski, Stacey M. Baxter
      Journal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003

J

  1. Jayson, Rob

    1. How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales
      Rob Jayson, Martin P. Block, Yingying Chen
      Journal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011

K

  1. Koslow, Scott

    1. How Rhetoric Theory Informs the Creative Advertising Development Process
      Alexander Tevi, Scott Koslow
      Journal of Advertising Research Mar 2018, 58 (1) 111-128; DOI: 10.2501/JAR-2018-012

  2. Kulczynski, Alicia

    1. How a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity Endorsers
      Jasmina Ilicic, Alicia Kulczynski, Stacey M. Baxter
      Journal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003

M

  1. McDonald, Scott C.

    1. What Do We Really Know about Attitudes Toward Privacy and Advertisement Avoidance?
      Scott C. McDonald
      Journal of Advertising Research Mar 2018, 58 (1) 75-76; DOI: 10.2501/JAR-2018-010

  2. Mishra, Aditya Shankar

    1. The Dual Entertainment Theory In Celebrity Endorsements
      Subhadip Roy, Aditya Shankar Mishra
      Journal of Advertising Research Mar 2018, 58 (1) 33-50; DOI: 10.2501/JAR-2018-009

  3. Muzellec, Laurent

    1. Mobile Technology and Its Impact On the Consumer Decision-Making Journey
      Laurent Muzellec, Eamonn O'Raghallaigh
      Journal of Advertising Research Mar 2018, 58 (1) 12-15; DOI: 10.2501/JAR-2017-058

O

  1. O'Raghallaigh, Eamonn

    1. Mobile Technology and Its Impact On the Consumer Decision-Making Journey
      Laurent Muzellec, Eamonn O'Raghallaigh
      Journal of Advertising Research Mar 2018, 58 (1) 12-15; DOI: 10.2501/JAR-2017-058

R

  1. Roy, Subhadip

    1. The Dual Entertainment Theory In Celebrity Endorsements
      Subhadip Roy, Aditya Shankar Mishra
      Journal of Advertising Research Mar 2018, 58 (1) 33-50; DOI: 10.2501/JAR-2018-009

  2. Royne, Marla B.

    1. Why We Need More Replication Studies To Keep Empirical Knowledge in Check
      Marla B. Royne
      Journal of Advertising Research Mar 2018, 58 (1) 3-7; DOI: 10.2501/JAR-2018-007

S

  1. Scheinbaum, Angeline Close

    1. Enhancing Brand Credibility Via Celebrity Endorsement
      Stephen W. Wang, Angeline Close Scheinbaum
      Journal of Advertising Research Mar 2018, 58 (1) 16-32; DOI: 10.2501/JAR-2017-042

T

  1. Tevi, Alexander

    1. How Rhetoric Theory Informs the Creative Advertising Development Process
      Alexander Tevi, Scott Koslow
      Journal of Advertising Research Mar 2018, 58 (1) 111-128; DOI: 10.2501/JAR-2018-012

  2. Tse, Caleb H.

    1. How Consumers in China Perceive Brands In Online and Offline Encounters
      Terri H. Chan, Rocky Peng Chen, Caleb H. Tse
      Journal of Advertising Research Mar 2018, 58 (1) 90-110; DOI: 10.2501/JAR-2017-041

W

  1. Wang, Stephen W.

    1. Enhancing Brand Credibility Via Celebrity Endorsement
      Stephen W. Wang, Angeline Close Scheinbaum
      Journal of Advertising Research Mar 2018, 58 (1) 16-32; DOI: 10.2501/JAR-2017-042
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