Index by author
01 March 2018; volume 58, issue 1
A
Agnihotri, Arpita
- You have accessThe Market Value Of Celebrity EndorsementArpita Agnihotri, Saurabh BhattacharyaJournal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021
B
Baxter, Stacey M.
- You have accessHow a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity EndorsersJasmina Ilicic, Alicia Kulczynski, Stacey M. BaxterJournal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003
Bhattacharya, Saurabh
- You have accessThe Market Value Of Celebrity EndorsementArpita Agnihotri, Saurabh BhattacharyaJournal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021
Block, Martin P.
- You have accessHow Synergy Effects of Paid and Digital Owned Media Influence Brand SalesRob Jayson, Martin P. Block, Yingying ChenJournal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011
C
Chan, Terri H.
- You have accessHow Consumers in China Perceive Brands In Online and Offline EncountersTerri H. Chan, Rocky Peng Chen, Caleb H. TseJournal of Advertising Research Mar 2018, 58 (1) 90-110; DOI: 10.2501/JAR-2017-041
Chen, Rocky Peng
- You have accessHow Consumers in China Perceive Brands In Online and Offline EncountersTerri H. Chan, Rocky Peng Chen, Caleb H. TseJournal of Advertising Research Mar 2018, 58 (1) 90-110; DOI: 10.2501/JAR-2017-041
Chen, Yingying
- You have accessHow Synergy Effects of Paid and Digital Owned Media Influence Brand SalesRob Jayson, Martin P. Block, Yingying ChenJournal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011
F
Ford, John B.
- You have accessWhat Do We Know About Celebrity Endorsement in Advertising?John B. FordJournal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006
Fulgoni, Gian M.
- You have accessAre You Targeting Too Much? Effective Marketing Strategies for BrandsGian M. FulgoniJournal of Advertising Research Mar 2018, 58 (1) 8-11; DOI: 10.2501/JAR-2018-008
I
Ilicic, Jasmina
- You have accessHow a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity EndorsersJasmina Ilicic, Alicia Kulczynski, Stacey M. BaxterJournal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003
J
Jayson, Rob
- You have accessHow Synergy Effects of Paid and Digital Owned Media Influence Brand SalesRob Jayson, Martin P. Block, Yingying ChenJournal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011
K
Koslow, Scott
- You have accessHow Rhetoric Theory Informs the Creative Advertising Development ProcessAlexander Tevi, Scott KoslowJournal of Advertising Research Mar 2018, 58 (1) 111-128; DOI: 10.2501/JAR-2018-012
Kulczynski, Alicia
- You have accessHow a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity EndorsersJasmina Ilicic, Alicia Kulczynski, Stacey M. BaxterJournal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003
M
McDonald, Scott C.
- You have accessWhat Do We Really Know about Attitudes Toward Privacy and Advertisement Avoidance?Scott C. McDonaldJournal of Advertising Research Mar 2018, 58 (1) 75-76; DOI: 10.2501/JAR-2018-010
Mishra, Aditya Shankar
- You have accessThe Dual Entertainment Theory In Celebrity EndorsementsSubhadip Roy, Aditya Shankar MishraJournal of Advertising Research Mar 2018, 58 (1) 33-50; DOI: 10.2501/JAR-2018-009
Muzellec, Laurent
- You have accessMobile Technology and Its Impact On the Consumer Decision-Making JourneyLaurent Muzellec, Eamonn O'RaghallaighJournal of Advertising Research Mar 2018, 58 (1) 12-15; DOI: 10.2501/JAR-2017-058
O
O'Raghallaigh, Eamonn
- You have accessMobile Technology and Its Impact On the Consumer Decision-Making JourneyLaurent Muzellec, Eamonn O'RaghallaighJournal of Advertising Research Mar 2018, 58 (1) 12-15; DOI: 10.2501/JAR-2017-058
R
Roy, Subhadip
- You have accessThe Dual Entertainment Theory In Celebrity EndorsementsSubhadip Roy, Aditya Shankar MishraJournal of Advertising Research Mar 2018, 58 (1) 33-50; DOI: 10.2501/JAR-2018-009
Royne, Marla B.
- You have accessWhy We Need More Replication Studies To Keep Empirical Knowledge in CheckMarla B. RoyneJournal of Advertising Research Mar 2018, 58 (1) 3-7; DOI: 10.2501/JAR-2018-007
S
Scheinbaum, Angeline Close
- You have accessEnhancing Brand Credibility Via Celebrity EndorsementStephen W. Wang, Angeline Close ScheinbaumJournal of Advertising Research Mar 2018, 58 (1) 16-32; DOI: 10.2501/JAR-2017-042
T
Tevi, Alexander
- You have accessHow Rhetoric Theory Informs the Creative Advertising Development ProcessAlexander Tevi, Scott KoslowJournal of Advertising Research Mar 2018, 58 (1) 111-128; DOI: 10.2501/JAR-2018-012
Tse, Caleb H.
- You have accessHow Consumers in China Perceive Brands In Online and Offline EncountersTerri H. Chan, Rocky Peng Chen, Caleb H. TseJournal of Advertising Research Mar 2018, 58 (1) 90-110; DOI: 10.2501/JAR-2017-041
W
Wang, Stephen W.
- You have accessEnhancing Brand Credibility Via Celebrity EndorsementStephen W. Wang, Angeline Close ScheinbaumJournal of Advertising Research Mar 2018, 58 (1) 16-32; DOI: 10.2501/JAR-2017-042