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Table of Contents

01 March 2018; volume 58, issue 1

Editor's Desk

  • You have accessRestricted access
    What Do We Know About Celebrity Endorsement in Advertising?
    John B. Ford
    Journal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006

Speaker's Box

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    Why We Need More Replication Studies To Keep Empirical Knowledge in CheckHow Reliable Is Truth In Advertising Research?
    Marla B. Royne
    Journal of Advertising Research Mar 2018, 58 (1) 3-7; DOI: 10.2501/JAR-2018-007

Numbers, Please

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    Are You Targeting Too Much? Effective Marketing Strategies for Brands
    Gian M. Fulgoni
    Journal of Advertising Research Mar 2018, 58 (1) 8-11; DOI: 10.2501/JAR-2018-008

Viewpoint

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    Mobile Technology and Its Impact On the Consumer Decision-Making JourneyHow Brands Can Capture The Mobile-Driven “Ubiquitous” Moment of Truth
    Laurent Muzellec, Eamonn O'Raghallaigh
    Journal of Advertising Research Mar 2018, 58 (1) 12-15; DOI: 10.2501/JAR-2017-058

What We Know About Celebrity Endorsement in Advertising

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    Enhancing Brand Credibility Via Celebrity EndorsementTrustworthiness Trumps Attractiveness and Expertise
    Stephen W. Wang, Angeline Close Scheinbaum
    Journal of Advertising Research Mar 2018, 58 (1) 16-32; DOI: 10.2501/JAR-2017-042
  • You have accessRestricted access
    The Dual Entertainment Theory In Celebrity EndorsementsThe Role of Celebrity Worship And Profession
    Subhadip Roy, Aditya Shankar Mishra
    Journal of Advertising Research Mar 2018, 58 (1) 33-50; DOI: 10.2501/JAR-2018-009
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    How a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity EndorsersBoosting Consumer Perceptions of Celebrity Genuineness Through the Use of a “Duchenne Smile” in Advertising
    Jasmina Ilicic, Alicia Kulczynski, Stacey M. Baxter
    Journal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003
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    The Market Value Of Celebrity EndorsementEvidence from India Reveals Factors That Can Influence Stock-Market Returns
    Arpita Agnihotri, Saurabh Bhattacharya
    Journal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021

Research Quality

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    What Do We Really Know about Attitudes Toward Privacy and Advertisement Avoidance?
    Scott C. McDonald
    Journal of Advertising Research Mar 2018, 58 (1) 75-76; DOI: 10.2501/JAR-2018-010

Articles

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    How Synergy Effects of Paid and Digital Owned Media Influence Brand SalesConsiderations for Marketers When Balancing Media Spend
    Rob Jayson, Martin P. Block, Yingying Chen
    Journal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011
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    How Consumers in China Perceive Brands In Online and Offline EncountersA Framework For Brand Perception
    Terri H. Chan, Rocky Peng Chen, Caleb H. Tse
    Journal of Advertising Research Mar 2018, 58 (1) 90-110; DOI: 10.2501/JAR-2017-041

Douglas C. West Advertising Creative Article 2018

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    How Rhetoric Theory Informs the Creative Advertising Development ProcessReconciling Differences Between Advertising Scholarship and Practice
    Alexander Tevi, Scott Koslow
    Journal of Advertising Research Mar 2018, 58 (1) 111-128; DOI: 10.2501/JAR-2018-012
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Journal of Advertising Research: 58 (1)
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