Journal of Advertising Research: 58 (1)

01 March 2018; volume 58, issue 1

Editor's Desk

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What Do We Know About Celebrity Endorsement in Advertising?
John B. Ford

Journal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006

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Why We Need More Replication Studies To Keep Empirical Knowledge in CheckHow Reliable Is Truth In Advertising Research?
Marla B. Royne

Journal of Advertising Research Mar 2018, 58 (1) 3-7; DOI: 10.2501/JAR-2018-007

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Are You Targeting Too Much? Effective Marketing Strategies for Brands
Gian M. Fulgoni

Journal of Advertising Research Mar 2018, 58 (1) 8-11; DOI: 10.2501/JAR-2018-008

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Mobile Technology and Its Impact On the Consumer Decision-Making JourneyHow Brands Can Capture The Mobile-Driven “Ubiquitous” Moment of Truth
Laurent Muzellec, Eamonn O'Raghallaigh

Journal of Advertising Research Mar 2018, 58 (1) 12-15; DOI: 10.2501/JAR-2017-058

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Enhancing Brand Credibility Via Celebrity EndorsementTrustworthiness Trumps Attractiveness and Expertise
Stephen W. Wang, Angeline Close Scheinbaum

Journal of Advertising Research Mar 2018, 58 (1) 16-32; DOI: 10.2501/JAR-2017-042
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The Dual Entertainment Theory In Celebrity EndorsementsThe Role of Celebrity Worship And Profession
Subhadip Roy, Aditya Shankar Mishra

Journal of Advertising Research Mar 2018, 58 (1) 33-50; DOI: 10.2501/JAR-2018-009
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How a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity EndorsersBoosting Consumer Perceptions of Celebrity Genuineness Through the Use of a “Duchenne Smile” in Advertising
Jasmina Ilicic, Alicia Kulczynski, Stacey M. Baxter

Journal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003
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The Market Value Of Celebrity EndorsementEvidence from India Reveals Factors That Can Influence Stock-Market Returns
Arpita Agnihotri, Saurabh Bhattacharya

Journal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021

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What Do We Really Know about Attitudes Toward Privacy and Advertisement Avoidance?
Scott C. McDonald

Journal of Advertising Research Mar 2018, 58 (1) 75-76; DOI: 10.2501/JAR-2018-010

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How Synergy Effects of Paid and Digital Owned Media Influence Brand SalesConsiderations for Marketers When Balancing Media Spend
Rob Jayson, Martin P. Block, Yingying Chen

Journal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011
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How Consumers in China Perceive Brands In Online and Offline EncountersA Framework For Brand Perception
Terri H. Chan, Rocky Peng Chen, Caleb H. Tse

Journal of Advertising Research Mar 2018, 58 (1) 90-110; DOI: 10.2501/JAR-2017-041

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How Rhetoric Theory Informs the Creative Advertising Development ProcessReconciling Differences Between Advertising Scholarship and Practice
Alexander Tevi, Scott Koslow

Journal of Advertising Research Mar 2018, 58 (1) 111-128; DOI: 10.2501/JAR-2018-012