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Table of Contents

01 December 2017; volume 57, issue 4

Editor's Desk

  • You have accessRestricted access
    What Do We Know about Corporate Social Responsibility Messaging?
    John B. Ford
    Journal of Advertising Research Dec 2017, 57 (4) 355-356; DOI: 10.2501/JAR-2017-044

Speaker's Box

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    Rethinking the Profession Formerly Known as AdvertisingHow Data Science Is Disrupting the Work of Agencies
    John Deighton
    Journal of Advertising Research Dec 2017, 57 (4) 357-361; DOI: 10.2501/JAR-2017-045

Numbers, Please

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    Measuring the Effectiveness of Branded Content across Television and Digital PlatformsHow to Align with Traditional Marketing Metrics While Capturing What Makes Branded Content Unique
    Gian M. Fulgoni, Raymond Pettit, Andrew Lipsman
    Journal of Advertising Research Dec 2017, 57 (4) 362-367; DOI: 10.2501/JAR-2017-046

What We Know About Corporate Social Responsibility Messaging

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    Corporate Social Responsibility And Marketing PerformanceThe Moderating Role Of Advertising Intensity
    Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin
    Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
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    What Sells Better in Green Communications: Fear or Hope?It Depends on Whether the Issue Is Global or Local
    Yu-Kang Lee, Chun-Tuan Chang, Pei-Chi Chen
    Journal of Advertising Research Dec 2017, 57 (4) 379-396; DOI: 10.2501/JAR-2017-048
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    Improving the Effectiveness and Credibility Of Corporate Social Responsibility MessagingAn Austrian Model Identifies Influential CSR Content and Communication Channels
    Verena Gruber, Magdalena Kaliauer, Bodo B. Schlegelmilch
    Journal of Advertising Research Dec 2017, 57 (4) 397-409; DOI: 10.2501/JAR-2015-015
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    Communicating Corporate Responsibility To Fit Consumer PerceptionsHow Sincerity Drives Event and Sponsor Outcomes
    Angeline Close Scheinbaum, Russell Lacey, Ming-Ching Liang
    Journal of Advertising Research Dec 2017, 57 (4) 410-421; DOI: 10.2501/JAR-2017-049
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    How Do Self-Values Play a Role In Consumers' Perception of CSR Advertising?The Moderated Mediation Effect Of Self-Referencing
    Yoon-Joo Lee
    Journal of Advertising Research Dec 2017, 57 (4) 422-435; DOI: 10.2501/JAR-2017-050
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    Corporate Social Responsibility Communication EffectsA Comparison between Investor-Owned Banks And Member-Owned Banks
    Charlotte Lecuyer, Sonia Capelli, William Sabadie
    Journal of Advertising Research Dec 2017, 57 (4) 436-446; DOI: 10.2501/JAR-2017-051

Articles

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    How Brands Can Make Smarter Decisions in Mobile MarketingStrategies for Improved Media-Mix Effectiveness And Questions for Future Research
    Vassilis Bakopoulos, John Baronello, Rex Briggs
    Journal of Advertising Research Dec 2017, 57 (4) 447-461; DOI: 10.2501/JAR-2017-052
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    How Effective Are Emojis In Surveys Taken on Mobile Devices?Data-Quality Implications and the Potential To Improve Mobile-Survey Engagement and Experience
    Christopher Bacon, Frances M. Barlas, Zoe Dowling, Randall K. Thomas
    Journal of Advertising Research Dec 2017, 57 (4) 462-470; DOI: 10.2501/JAR-2017-053
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Journal of Advertising Research: 57 (4)
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