Table of Contents

What We Know About Corporate Social Responsibility Messaging

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  Corporate Social Responsibility And Marketing PerformanceThe Moderating Role Of Advertising Intensity

  Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin

  Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
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  What Sells Better in Green Communications: Fear or Hope?It Depends on Whether the Issue Is Global or Local

  Yu-Kang Lee, Chun-Tuan Chang, Pei-Chi Chen

  Journal of Advertising Research Dec 2017, 57 (4) 379-396; DOI: 10.2501/JAR-2017-048
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  Improving the Effectiveness and Credibility Of Corporate Social Responsibility MessagingAn Austrian Model Identifies Influential CSR Content and Communication Channels

  Verena Gruber, Magdalena Kaliauer, Bodo B. Schlegelmilch

  Journal of Advertising Research Dec 2017, 57 (4) 397-409; DOI: 10.2501/JAR-2015-015
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  Communicating Corporate Responsibility To Fit Consumer PerceptionsHow Sincerity Drives Event and Sponsor Outcomes

  Angeline Close Scheinbaum, Russell Lacey, Ming-Ching Liang

  Journal of Advertising Research Dec 2017, 57 (4) 410-421; DOI: 10.2501/JAR-2017-049
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  How Do Self-Values Play a Role In Consumers' Perception of CSR Advertising?The Moderated Mediation Effect Of Self-Referencing

  Yoon-Joo Lee

  Journal of Advertising Research Dec 2017, 57 (4) 422-435; DOI: 10.2501/JAR-2017-050
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  Corporate Social Responsibility Communication EffectsA Comparison between Investor-Owned Banks And Member-Owned Banks

  Charlotte Lecuyer, Sonia Capelli, William Sabadie

  Journal of Advertising Research Dec 2017, 57 (4) 436-446; DOI: 10.2501/JAR-2017-051