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The Influence of Parental and Communication Style on Consumer Socialization

A Meta-Analysis Informs Marketing Strategy Considerations Involving Parent–Child Interventions

Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn
DOI: 10.2501/JAR-2017-002 Published 1 September 2017
Jessica Mikeska
Indiana State University,
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  • For correspondence: Jessica.Mikeska@indstate.edu
Robert L. Harrison III
Western Michigan University,
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  • For correspondence: robert.harrison@wmich.edu
Les Carlson
University of Nebraska,
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  • For correspondence: lcarlson3@unl.edu
Chris L. S. Coryn
Western Michigan University,
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  • For correspondence: chris.coryn@wmich.edu
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Article Information

vol. 57 no. 3 319-334
DOI 
https://doi.org/10.2501/JAR-2017-002

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online September 5, 2017.

Article Versions

  • Previous version (February 24, 2017 - 02:05).
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Copyright & Usage 
© Copyright 2017 The ARF. All rights reserved.

Author Information

  1. Jessica Mikeska
  1. Indiana State University, Jessica.Mikeska{at}indstate.edu
  1. Robert L. Harrison III
  1. Western Michigan University, robert.harrison{at}wmich.edu
  1. Les Carlson
  1. University of Nebraska, lcarlson3{at}unl.edu
  1. Chris L. S. Coryn
  1. Western Michigan University, chris.coryn{at}wmich.edu
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Vol 57 Issue 3

Journal of Advertising Research: 57 (3)
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The Influence of Parental and Communication Style on Consumer Socialization
Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn
Journal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002

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The Influence of Parental and Communication Style on Consumer Socialization
Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn
Journal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002
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