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Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising

The Impact of the Device on Platform-Use Frequency And Trust in Advertising across Platforms

Kristin Stewart, Isabella Cunningham
DOI: 10.2501/JAR-2017-003 Published 1 September 2017
Kristin Stewart
California State University, San Marcos,
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  • For correspondence: kstewart@csusm.edu
Isabella Cunningham
University of Texas at Austin,
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  • For correspondence: isabella.cunningham@austin.utexas.edu
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Article Information

vol. 57 no. 3 250-259
DOI 
https://doi.org/10.2501/JAR-2017-003

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online September 5, 2017.

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  • Previous version (February 24, 2017 - 02:05).
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Copyright & Usage 
© Copyright 2017 The ARF. All rights reserved.

Author Information

  1. Kristin Stewart
  1. California State University, San Marcos, kstewart{at}csusm.edu
  1. Isabella Cunningham
  1. University of Texas at Austin, isabella.cunningham{at}austin.utexas.edu
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Vol 57 Issue 3

Journal of Advertising Research: 57 (3)
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Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising
Kristin Stewart, Isabella Cunningham
Journal of Advertising Research Sep 2017, 57 (3) 250-259; DOI: 10.2501/JAR-2017-003

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Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising
Kristin Stewart, Isabella Cunningham
Journal of Advertising Research Sep 2017, 57 (3) 250-259; DOI: 10.2501/JAR-2017-003
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    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • LITERATURE REVIEW
    • METHODOLOGY
    • STUDY 1
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