Index by author

01 September 2017; volume 57, issue 3

B

  1. Beard, Fred K.

    1. The Ancient History of Advertising: Insights and Implications for Practitioners
      Fred K. Beard
      Journal of Advertising Research Sep 2017, 57 (3) 239-244; DOI: 10.2501/JAR-2017-033

  2. Best, Christoph

    1. When to Combine Television With Online Campaigns
      Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim Koehler
      Journal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037

C

  1. Carlson, Les

    1. The Influence of Parental and Communication Style on Consumer Socialization
      Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn
      Journal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002

  2. Coryn, Chris L. S.

    1. The Influence of Parental and Communication Style on Consumer Socialization
      Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn
      Journal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002

  3. Cunningham, Isabella

    1. Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising
      Kristin Stewart, Isabella Cunningham
      Journal of Advertising Research Sep 2017, 57 (3) 250-259; DOI: 10.2501/JAR-2017-003

F

  1. Ford, John B.

    1. What Do We Know About Mobile Media and Marketing?
      John B. Ford
      Journal of Advertising Research Sep 2017, 57 (3) 237-238; DOI: 10.2501/JAR-2017-032

  2. Fulgoni, Gian M.

    1. Are You Using the Right Mobile Advertising Metrics?
      Gian M. Fulgoni, Andrew Lipsman
      Journal of Advertising Research Sep 2017, 57 (3) 245-249; DOI: 10.2501/JAR-2017-034

G

  1. Goerg, Georg M.

    1. When to Combine Television With Online Campaigns
      Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim Koehler
      Journal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037

  2. Guerini, Carolina

    1. When Are Apps Worth Paying For?
      Lara Stocchi, Carolina Guerini, Nina Michaelidou
      Journal of Advertising Research Sep 2017, 57 (3) 260-271; DOI: 10.2501/JAR-2017-035

H

  1. Harrison, Robert L.

    1. The Influence of Parental and Communication Style on Consumer Socialization
      Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn
      Journal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002

  2. Hornik, Jacob

    1. Advertising Appeals, Moderators, And Impact on Persuasion
      Jacob Hornik, Chezy Ofir, Matti Rachamim
      Journal of Advertising Research Sep 2017, 57 (3) 305-318; DOI: 10.2501/JAR-2017-017

K

  1. Koehler, Jim

    1. When to Combine Television With Online Campaigns
      Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim Koehler
      Journal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037

L

  1. Lee, Joowon

    1. Positive Side Effects Of In-App Reward Advertising
      Joowon Lee, Dong-Hee Shin
      Journal of Advertising Research Sep 2017, 57 (3) 272-282; DOI: 10.2501/JAR-2017-036

  2. Lipsman, Andrew

    1. Are You Using the Right Mobile Advertising Metrics?
      Gian M. Fulgoni, Andrew Lipsman
      Journal of Advertising Research Sep 2017, 57 (3) 245-249; DOI: 10.2501/JAR-2017-034

M

  1. Merchant, Altaf

    1. Is Old Gold? How Heritage “Sells” The University to Prospective Students
      Mei Rose, Gregory M. Rose, Altaf Merchant
      Journal of Advertising Research Sep 2017, 57 (3) 335-351; DOI: 10.2501/JAR-2017-038

  2. Michaelidou, Nina

    1. When Are Apps Worth Paying For?
      Lara Stocchi, Carolina Guerini, Nina Michaelidou
      Journal of Advertising Research Sep 2017, 57 (3) 260-271; DOI: 10.2501/JAR-2017-035

  3. Mikeska, Jessica

    1. The Influence of Parental and Communication Style on Consumer Socialization
      Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn
      Journal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002

O

  1. Ofir, Chezy

    1. Advertising Appeals, Moderators, And Impact on Persuasion
      Jacob Hornik, Chezy Ofir, Matti Rachamim
      Journal of Advertising Research Sep 2017, 57 (3) 305-318; DOI: 10.2501/JAR-2017-017

R

  1. Rachamim, Matti

    1. Advertising Appeals, Moderators, And Impact on Persuasion
      Jacob Hornik, Chezy Ofir, Matti Rachamim
      Journal of Advertising Research Sep 2017, 57 (3) 305-318; DOI: 10.2501/JAR-2017-017

  2. Remy, Nicolas

    1. When to Combine Television With Online Campaigns
      Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim Koehler
      Journal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037

  3. Rose, Gregory M.

    1. Is Old Gold? How Heritage “Sells” The University to Prospective Students
      Mei Rose, Gregory M. Rose, Altaf Merchant
      Journal of Advertising Research Sep 2017, 57 (3) 335-351; DOI: 10.2501/JAR-2017-038

  4. Rose, Mei

    1. Is Old Gold? How Heritage “Sells” The University to Prospective Students
      Mei Rose, Gregory M. Rose, Altaf Merchant
      Journal of Advertising Research Sep 2017, 57 (3) 335-351; DOI: 10.2501/JAR-2017-038

S

  1. Shin, Dong-Hee

    1. Positive Side Effects Of In-App Reward Advertising
      Joowon Lee, Dong-Hee Shin
      Journal of Advertising Research Sep 2017, 57 (3) 272-282; DOI: 10.2501/JAR-2017-036

  2. Shobowale, Sheethal

    1. When to Combine Television With Online Campaigns
      Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim Koehler
      Journal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037

  3. Stewart, Kristin

    1. Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising
      Kristin Stewart, Isabella Cunningham
      Journal of Advertising Research Sep 2017, 57 (3) 250-259; DOI: 10.2501/JAR-2017-003

  4. Stocchi, Lara

    1. When Are Apps Worth Paying For?
      Lara Stocchi, Carolina Guerini, Nina Michaelidou
      Journal of Advertising Research Sep 2017, 57 (3) 260-271; DOI: 10.2501/JAR-2017-035
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