Index by author
01 September 2017; volume 57, issue 3
B
Beard, Fred K.
- You have accessThe Ancient History of Advertising: Insights and Implications for PractitionersFred K. BeardJournal of Advertising Research Sep 2017, 57 (3) 239-244; DOI: 10.2501/JAR-2017-033
Best, Christoph
- You have accessWhen to Combine Television With Online CampaignsGeorg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim KoehlerJournal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037
C
Carlson, Les
- You have accessThe Influence of Parental and Communication Style on Consumer SocializationJessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. CorynJournal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002
Coryn, Chris L. S.
- You have accessThe Influence of Parental and Communication Style on Consumer SocializationJessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. CorynJournal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002
Cunningham, Isabella
- You have accessExamining Consumers' Multiplatform Usage And Its Contribution to Their Trust in AdvertisingKristin Stewart, Isabella CunninghamJournal of Advertising Research Sep 2017, 57 (3) 250-259; DOI: 10.2501/JAR-2017-003
F
Ford, John B.
- You have accessWhat Do We Know About Mobile Media and Marketing?John B. FordJournal of Advertising Research Sep 2017, 57 (3) 237-238; DOI: 10.2501/JAR-2017-032
Fulgoni, Gian M.
- You have accessAre You Using the Right Mobile Advertising Metrics?Gian M. Fulgoni, Andrew LipsmanJournal of Advertising Research Sep 2017, 57 (3) 245-249; DOI: 10.2501/JAR-2017-034
G
Goerg, Georg M.
- You have accessWhen to Combine Television With Online CampaignsGeorg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim KoehlerJournal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037
Guerini, Carolina
- You have accessWhen Are Apps Worth Paying For?Lara Stocchi, Carolina Guerini, Nina MichaelidouJournal of Advertising Research Sep 2017, 57 (3) 260-271; DOI: 10.2501/JAR-2017-035
H
Harrison, Robert L.
- You have accessThe Influence of Parental and Communication Style on Consumer SocializationJessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. CorynJournal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002
Hornik, Jacob
- You have accessAdvertising Appeals, Moderators, And Impact on PersuasionJacob Hornik, Chezy Ofir, Matti RachamimJournal of Advertising Research Sep 2017, 57 (3) 305-318; DOI: 10.2501/JAR-2017-017
K
Koehler, Jim
- You have accessWhen to Combine Television With Online CampaignsGeorg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim KoehlerJournal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037
L
Lee, Joowon
- You have accessPositive Side Effects Of In-App Reward AdvertisingJoowon Lee, Dong-Hee ShinJournal of Advertising Research Sep 2017, 57 (3) 272-282; DOI: 10.2501/JAR-2017-036
Lipsman, Andrew
- You have accessAre You Using the Right Mobile Advertising Metrics?Gian M. Fulgoni, Andrew LipsmanJournal of Advertising Research Sep 2017, 57 (3) 245-249; DOI: 10.2501/JAR-2017-034
M
Merchant, Altaf
- You have accessIs Old Gold? How Heritage “Sells” The University to Prospective StudentsMei Rose, Gregory M. Rose, Altaf MerchantJournal of Advertising Research Sep 2017, 57 (3) 335-351; DOI: 10.2501/JAR-2017-038
Michaelidou, Nina
- You have accessWhen Are Apps Worth Paying For?Lara Stocchi, Carolina Guerini, Nina MichaelidouJournal of Advertising Research Sep 2017, 57 (3) 260-271; DOI: 10.2501/JAR-2017-035
Mikeska, Jessica
- You have accessThe Influence of Parental and Communication Style on Consumer SocializationJessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. CorynJournal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002
O
Ofir, Chezy
- You have accessAdvertising Appeals, Moderators, And Impact on PersuasionJacob Hornik, Chezy Ofir, Matti RachamimJournal of Advertising Research Sep 2017, 57 (3) 305-318; DOI: 10.2501/JAR-2017-017
R
Rachamim, Matti
- You have accessAdvertising Appeals, Moderators, And Impact on PersuasionJacob Hornik, Chezy Ofir, Matti RachamimJournal of Advertising Research Sep 2017, 57 (3) 305-318; DOI: 10.2501/JAR-2017-017
Remy, Nicolas
- You have accessWhen to Combine Television With Online CampaignsGeorg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim KoehlerJournal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037
Rose, Gregory M.
- You have accessIs Old Gold? How Heritage “Sells” The University to Prospective StudentsMei Rose, Gregory M. Rose, Altaf MerchantJournal of Advertising Research Sep 2017, 57 (3) 335-351; DOI: 10.2501/JAR-2017-038
Rose, Mei
- You have accessIs Old Gold? How Heritage “Sells” The University to Prospective StudentsMei Rose, Gregory M. Rose, Altaf MerchantJournal of Advertising Research Sep 2017, 57 (3) 335-351; DOI: 10.2501/JAR-2017-038
S
Shin, Dong-Hee
- You have accessPositive Side Effects Of In-App Reward AdvertisingJoowon Lee, Dong-Hee ShinJournal of Advertising Research Sep 2017, 57 (3) 272-282; DOI: 10.2501/JAR-2017-036
Shobowale, Sheethal
- You have accessWhen to Combine Television With Online CampaignsGeorg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim KoehlerJournal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037
Stewart, Kristin
- You have accessExamining Consumers' Multiplatform Usage And Its Contribution to Their Trust in AdvertisingKristin Stewart, Isabella CunninghamJournal of Advertising Research Sep 2017, 57 (3) 250-259; DOI: 10.2501/JAR-2017-003
Stocchi, Lara
- You have accessWhen Are Apps Worth Paying For?Lara Stocchi, Carolina Guerini, Nina MichaelidouJournal of Advertising Research Sep 2017, 57 (3) 260-271; DOI: 10.2501/JAR-2017-035