Index by author
01 June 2017; volume 57, issue 2
A
Archer-Brown, Chris
- You have accessConditions in Prerelease Movie Trailers For Stimulating Positive Word of MouthChris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan KietzmannJournal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023
B
Bal, Anjali S.
- You have accessConditions in Prerelease Movie Trailers For Stimulating Positive Word of MouthChris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan KietzmannJournal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023
Byun, Kyung-Ah
- You have accessThe Dilution Effects of Media Strategy On Brands' Copromotion EfficiencyKyung-Ah Byun, Doori Song, Mikyoung KimJournal of Advertising Research Jun 2017, 57 (2) 207-226; DOI: 10.2501/JAR-2017-027
D
Darpy, Denis
- You have accessWhat Makes Online Promotional Games Go Viral?Damien Renard, Denis DarpyJournal of Advertising Research Jun 2017, 57 (2) 173-181; DOI: 10.2501/JAR-2017-024
F
Fay, Brad
- You have accessWhy Online Word-of-Mouth Measures Cannot Predict Brand Outcomes OfflineBrad Fay, Rick LarkinJournal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
Foley, Carol
- You have accessRethinking Short-Term Persuasion: A Proposed Approach for MarketersCarol Foley, David Kuhn, Elizabeth HarrisJournal of Advertising Research Jun 2017, 57 (2) 190-206; DOI: 10.2501/JAR-2017-026
Fulgoni, Gian M.
- You have accessThe Downside of Digital Word of Mouth And the Pursuit of Media QualityGian M. Fulgoni, Andrew LipsmanJournal of Advertising Research Jun 2017, 57 (2) 127-131; DOI: 10.2501/JAR-2017-020
H
Harris, Elizabeth
- You have accessRethinking Short-Term Persuasion: A Proposed Approach for MarketersCarol Foley, David Kuhn, Elizabeth HarrisJournal of Advertising Research Jun 2017, 57 (2) 190-206; DOI: 10.2501/JAR-2017-026
K
Kampani, Julia
- You have accessConditions in Prerelease Movie Trailers For Stimulating Positive Word of MouthChris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan KietzmannJournal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023
Kietzmann, Jan
- You have accessConditions in Prerelease Movie Trailers For Stimulating Positive Word of MouthChris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan KietzmannJournal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023
Kim, Mikyoung
- You have accessThe Dilution Effects of Media Strategy On Brands' Copromotion EfficiencyKyung-Ah Byun, Doori Song, Mikyoung KimJournal of Advertising Research Jun 2017, 57 (2) 207-226; DOI: 10.2501/JAR-2017-027
Kuhn, David
- You have accessRethinking Short-Term Persuasion: A Proposed Approach for MarketersCarol Foley, David Kuhn, Elizabeth HarrisJournal of Advertising Research Jun 2017, 57 (2) 190-206; DOI: 10.2501/JAR-2017-026
L
Larkin, Rick
- You have accessWhy Online Word-of-Mouth Measures Cannot Predict Brand Outcomes OfflineBrad Fay, Rick LarkinJournal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
Lipsman, Andrew
- You have accessThe Downside of Digital Word of Mouth And the Pursuit of Media QualityGian M. Fulgoni, Andrew LipsmanJournal of Advertising Research Jun 2017, 57 (2) 127-131; DOI: 10.2501/JAR-2017-020
M
Marder, Ben
- You have accessConditions in Prerelease Movie Trailers For Stimulating Positive Word of MouthChris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan KietzmannJournal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023
O
O'Shaughnessy, Nicholas
- You have accessThe Politics of Consumption And the Consumption of PoliticsNicholas O'ShaughnessyJournal of Advertising Research Jun 2017, 57 (2) 121-126; DOI: 10.2501/JAR-2017-019
P
Park, Young Joon
- You have accessThe Impact of Word of Mouth via Twitter On Moviegoers' Decisions and Film RevenuesYeujun Yoon, Charin Polpanumas, Young Joon ParkJournal of Advertising Research Jun 2017, 57 (2) 144-158; DOI: 10.2501/JAR-2017-022
Polpanumas, Charin
- You have accessThe Impact of Word of Mouth via Twitter On Moviegoers' Decisions and Film RevenuesYeujun Yoon, Charin Polpanumas, Young Joon ParkJournal of Advertising Research Jun 2017, 57 (2) 144-158; DOI: 10.2501/JAR-2017-022
Precourt, Geoffrey
- You have accessWhat Do We Know about Word of Mouth?Geoffrey PrecourtJournal of Advertising Research Jun 2017, 57 (2) 119-120; DOI: 10.2501/JAR-2017-018
R
Renard, Damien
- You have accessWhat Makes Online Promotional Games Go Viral?Damien Renard, Denis DarpyJournal of Advertising Research Jun 2017, 57 (2) 173-181; DOI: 10.2501/JAR-2017-024
S
Song, Doori
- You have accessThe Dilution Effects of Media Strategy On Brands' Copromotion EfficiencyKyung-Ah Byun, Doori Song, Mikyoung KimJournal of Advertising Research Jun 2017, 57 (2) 207-226; DOI: 10.2501/JAR-2017-027
Southgate, Duncan
- You have accessThe Emergence of Generation Z And Its Impact in AdvertisingDuncan SouthgateJournal of Advertising Research Jun 2017, 57 (2) 227-235; DOI: 10.2501/JAR-2017-028
T
Terhanian, George
- You have accessWhat Survey Researchers Can Learn From the 2016 U.S. Pre-Election PollsGeorge TerhanianJournal of Advertising Research Jun 2017, 57 (2) 182-189; DOI: 10.2501/JAR-2017-025
Y
Yoon, Yeujun
- You have accessThe Impact of Word of Mouth via Twitter On Moviegoers' Decisions and Film RevenuesYeujun Yoon, Charin Polpanumas, Young Joon ParkJournal of Advertising Research Jun 2017, 57 (2) 144-158; DOI: 10.2501/JAR-2017-022