Index by author
01 March 2017; volume 57, issue 1
A
Amarantini, David
- You have accessHow Reliable Are “State-of-the-Art” Facial EMG Processing Methods?Mathieu M. P. Lajante, Olivier Droulers, David AmarantiniJournal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011
B
Bellman, Steven
- You have accessWhat Makes a Television Commercial Sell? Using Biometrics to Identify Successful AdsSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane VaranJournal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
C
Choi, Jieun
- You have accessDo Resonant Advertisements Resonate with Consumers?Jieun Choi, Charles R. Taylor, DOO-HEE LEEJournal of Advertising Research Mar 2017, 57 (1) 82-93; DOI: 10.2501/JAR-2017-007
D
Dix, Stephen Richard
- You have accessPredictors of Commercial Zapping During Live Prime-Time TelevisionStephen Richard Dix, Ian PhauJournal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010
Droulers, Olivier
- You have accessHow Reliable Are “State-of-the-Art” Facial EMG Processing Methods?Mathieu M. P. Lajante, Olivier Droulers, David AmarantiniJournal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011
Dutta, Shantanu
- You have accessHow Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' WelfareProkriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra RajivJournal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050
F
Farris, Paul W.
- You have accessThe Impact of Cyber Attacks On Brand ImageKimberly A. Whitler, Paul W. FarrisJournal of Advertising Research Mar 2017, 57 (1) 3-9; DOI: 10.2501/JAR-2017-005
Fulgoni, Gian M.
- You have accessMeasuring Television In the Programmatic AgeGian M. Fulgoni, Andrew LipsmanJournal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009
J
Janakiraman, Ramkumar
- You have accessHow Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' WelfareProkriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra RajivJournal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050
K
Kennedy, Rachel
- You have accessWhat Makes a Television Commercial Sell? Using Biometrics to Identify Successful AdsSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane VaranJournal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
L
Lajante, Mathieu M. P.
- You have accessHow Reliable Are “State-of-the-Art” Facial EMG Processing Methods?Mathieu M. P. Lajante, Olivier Droulers, David AmarantiniJournal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011
Larguinat, Laurent
- You have accessWhat Makes a Television Commercial Sell? Using Biometrics to Identify Successful AdsSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane VaranJournal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
LEE, DOO-HEE
- You have accessDo Resonant Advertisements Resonate with Consumers?Jieun Choi, Charles R. Taylor, DOO-HEE LEEJournal of Advertising Research Mar 2017, 57 (1) 82-93; DOI: 10.2501/JAR-2017-007
Lehu, Jean-Marc
- You have accessHedonic Contamination of EntertainmentCristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc LehuJournal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012
Lipsman, Andrew
- You have accessMeasuring Television In the Programmatic AgeGian M. Fulgoni, Andrew LipsmanJournal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009
Lynch, Jacqueline
- You have accessAgency Creativity: Teams and PerformanceJacqueline Lynch, Douglas C. WestJournal of Advertising Research Mar 2017, 57 (1) 67-81; DOI: 10.2501/JAR-2017-006
M
McColl, Bruce
- You have accessWhat Makes a Television Commercial Sell? Using Biometrics to Identify Successful AdsSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane VaranJournal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
Morales, Andrea
- You have accessHedonic Contamination of EntertainmentCristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc LehuJournal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012
Mukherji, Prokriti
- You have accessHow Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' WelfareProkriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra RajivJournal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050
N
Nenycz-Thiel, Magda
- You have accessWhat Makes a Television Commercial Sell? Using Biometrics to Identify Successful AdsSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane VaranJournal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
Neufeld, Evan
- You have accessCross-Device and Cross-Channel Identity Measurement Issues and GuidelinesEvan NeufeldJournal of Advertising Research Mar 2017, 57 (1) 109-117; DOI: 10.2501/JAR-2017-008
P
Phau, Ian
- You have accessPredictors of Commercial Zapping During Live Prime-Time TelevisionStephen Richard Dix, Ian PhauJournal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010
Precourt, Geoffrey
- You have accessWhy Television Still MattersGeoffrey PrecourtJournal of Advertising Research Mar 2017, 57 (1) 1-2; DOI: 10.2501/JAR-2017-004
R
Rajiv, Surendra
- You have accessHow Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' WelfareProkriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra RajivJournal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050
Russell, Cristel Antonia
- You have accessHedonic Contamination of EntertainmentCristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc LehuJournal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012
Russell, Dale
- You have accessHedonic Contamination of EntertainmentCristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc LehuJournal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012
T
Taylor, Charles R.
- You have accessDo Resonant Advertisements Resonate with Consumers?Jieun Choi, Charles R. Taylor, DOO-HEE LEEJournal of Advertising Research Mar 2017, 57 (1) 82-93; DOI: 10.2501/JAR-2017-007
V
Varan, Duane
- You have accessWhat Makes a Television Commercial Sell? Using Biometrics to Identify Successful AdsSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane VaranJournal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
W
West, Douglas C.
- You have accessAgency Creativity: Teams and PerformanceJacqueline Lynch, Douglas C. WestJournal of Advertising Research Mar 2017, 57 (1) 67-81; DOI: 10.2501/JAR-2017-006
Whitler, Kimberly A.
- You have accessThe Impact of Cyber Attacks On Brand ImageKimberly A. Whitler, Paul W. FarrisJournal of Advertising Research Mar 2017, 57 (1) 3-9; DOI: 10.2501/JAR-2017-005
