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Index by author

01 March 2017; volume 57, issue 1

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Amarantini, David

    1. You have access
      How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
      Mathieu M. P. Lajante, Olivier Droulers, David Amarantini
      Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011

B

  1. Bellman, Steven

    1. You have access
      What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
      Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051

C

  1. Choi, Jieun

    1. You have access
      Do Resonant Advertisements Resonate with Consumers?
      Jieun Choi, Charles R. Taylor, DOO-HEE LEE
      Journal of Advertising Research Mar 2017, 57 (1) 82-93; DOI: 10.2501/JAR-2017-007

D

  1. Dix, Stephen Richard

    1. You have access
      Predictors of Commercial Zapping During Live Prime-Time Television
      Stephen Richard Dix, Ian Phau
      Journal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010
  2. Droulers, Olivier

    1. You have access
      How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
      Mathieu M. P. Lajante, Olivier Droulers, David Amarantini
      Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011
  3. Dutta, Shantanu

    1. You have access
      How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
      Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv
      Journal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050

F

  1. Farris, Paul W.

    1. You have access
      The Impact of Cyber Attacks On Brand Image
      Kimberly A. Whitler, Paul W. Farris
      Journal of Advertising Research Mar 2017, 57 (1) 3-9; DOI: 10.2501/JAR-2017-005
  2. Fulgoni, Gian M.

    1. You have access
      Measuring Television In the Programmatic Age
      Gian M. Fulgoni, Andrew Lipsman
      Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009

J

  1. Janakiraman, Ramkumar

    1. You have access
      How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
      Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv
      Journal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050

K

  1. Kennedy, Rachel

    1. You have access
      What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
      Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051

L

  1. Lajante, Mathieu M. P.

    1. You have access
      How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
      Mathieu M. P. Lajante, Olivier Droulers, David Amarantini
      Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011
  2. Larguinat, Laurent

    1. You have access
      What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
      Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
  3. LEE, DOO-HEE

    1. You have access
      Do Resonant Advertisements Resonate with Consumers?
      Jieun Choi, Charles R. Taylor, DOO-HEE LEE
      Journal of Advertising Research Mar 2017, 57 (1) 82-93; DOI: 10.2501/JAR-2017-007
  4. Lehu, Jean-Marc

    1. You have access
      Hedonic Contamination of Entertainment
      Cristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc Lehu
      Journal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012
  5. Lipsman, Andrew

    1. You have access
      Measuring Television In the Programmatic Age
      Gian M. Fulgoni, Andrew Lipsman
      Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009
  6. Lynch, Jacqueline

    1. You have access
      Agency Creativity: Teams and Performance
      Jacqueline Lynch, Douglas C. West
      Journal of Advertising Research Mar 2017, 57 (1) 67-81; DOI: 10.2501/JAR-2017-006

M

  1. McColl, Bruce

    1. You have access
      What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
      Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
  2. Morales, Andrea

    1. You have access
      Hedonic Contamination of Entertainment
      Cristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc Lehu
      Journal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012
  3. Mukherji, Prokriti

    1. You have access
      How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
      Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv
      Journal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050

N

  1. Nenycz-Thiel, Magda

    1. You have access
      What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
      Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
  2. Neufeld, Evan

    1. You have access
      Cross-Device and Cross-Channel Identity Measurement Issues and Guidelines
      Evan Neufeld
      Journal of Advertising Research Mar 2017, 57 (1) 109-117; DOI: 10.2501/JAR-2017-008

P

  1. Phau, Ian

    1. You have access
      Predictors of Commercial Zapping During Live Prime-Time Television
      Stephen Richard Dix, Ian Phau
      Journal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010
  2. Precourt, Geoffrey

    1. You have access
      Why Television Still Matters
      Geoffrey Precourt
      Journal of Advertising Research Mar 2017, 57 (1) 1-2; DOI: 10.2501/JAR-2017-004

R

  1. Rajiv, Surendra

    1. You have access
      How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
      Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv
      Journal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050
  2. Russell, Cristel Antonia

    1. You have access
      Hedonic Contamination of Entertainment
      Cristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc Lehu
      Journal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012
  3. Russell, Dale

    1. You have access
      Hedonic Contamination of Entertainment
      Cristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc Lehu
      Journal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012

T

  1. Taylor, Charles R.

    1. You have access
      Do Resonant Advertisements Resonate with Consumers?
      Jieun Choi, Charles R. Taylor, DOO-HEE LEE
      Journal of Advertising Research Mar 2017, 57 (1) 82-93; DOI: 10.2501/JAR-2017-007

V

  1. Varan, Duane

    1. You have access
      What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
      Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051

W

  1. West, Douglas C.

    1. You have access
      Agency Creativity: Teams and Performance
      Jacqueline Lynch, Douglas C. West
      Journal of Advertising Research Mar 2017, 57 (1) 67-81; DOI: 10.2501/JAR-2017-006
  2. Whitler, Kimberly A.

    1. You have access
      The Impact of Cyber Attacks On Brand Image
      Kimberly A. Whitler, Paul W. Farris
      Journal of Advertising Research Mar 2017, 57 (1) 3-9; DOI: 10.2501/JAR-2017-005
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In this issue

Journal of Advertising Research: 57 (1)
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