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Consumers' Cross-Channel Use in Online and Offline Purchases

An Analysis of Cross-Media And Cross-Channel Behaviors between Products

Hilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) Bronner
DOI: 10.2501/JAR-2016-044 Published 1 December 2016
Hilde A. M. Voorveld
Amsterdam School of Communication Research,
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  • For correspondence: h.a.m.voorveld@uva.nl
Edith G. Smit
Amsterdam School of Communication Research,
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  • For correspondence: e.g.smit@uva.nl
Peter C. Neijens
Amsterdam School of Communication Research,
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  • For correspondence: p.c.neijens@uva.nl
A. E. (Fred) Bronner
Amsterdam School of Communication Research,
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Article Information

vol. 56 no. 4 385-400
DOI 
https://doi.org/10.2501/JAR-2016-044

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online December 5, 2016.

Copyright & Usage 
© Copyright 2016 The ARF. All rights reserved.

Author Information

  1. Hilde A. M. Voorveld
  1. Amsterdam School of Communication Research, h.a.m.voorveld{at}uva.nl
  1. Edith G. Smit
  1. Amsterdam School of Communication Research, e.g.smit{at}uva.nl
  1. Peter C. Neijens
  1. Amsterdam School of Communication Research, p.c.neijens{at}uva.nl
  1. A. E. (Fred) Bronner
  1. Amsterdam School of Communication Research, a.e.bronner{at}uva.nl
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Vol 56 Issue 4

Journal of Advertising Research: 56 (4)
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Consumers' Cross-Channel Use in Online and Offline Purchases
Hilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) Bronner
Journal of Advertising Research Dec 2016, 56 (4) 385-400; DOI: 10.2501/JAR-2016-044

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Consumers' Cross-Channel Use in Online and Offline Purchases
Hilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) Bronner
Journal of Advertising Research Dec 2016, 56 (4) 385-400; DOI: 10.2501/JAR-2016-044
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