Index by author

01 December 2016; volume 56, issue 4

B

  1. Bronner, A. E. (Fred)

    1. Consumers' Cross-Channel Use in Online and Offline Purchases
      Hilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) Bronner
      Journal of Advertising Research Dec 2016, 56 (4) 385-400; DOI: 10.2501/JAR-2016-044

  2. Buttle, Francis

    1. Deciphering Word-of-Mouth Marketing Campaign Reach
      Lars Groeger, Francis Buttle
      Journal of Advertising Research Dec 2016, 56 (4) 368-384; DOI: 10.2501/JAR-2016-043

C

  1. Cantrell, Jennifer

    1. Agents of Social Change: A Model for Targeting And Engaging Generation Z across Platforms
      Donna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin Koval
      Journal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046

  2. Cockrill, Antje

    1. Shocking People Into Action: Does It Still Work?
      Antje Cockrill, Isobel Parsonage
      Journal of Advertising Research Dec 2016, 56 (4) 401-413; DOI: 10.2501/JAR-2016-045

D

  1. Dolnicar, Sara

    1. Framing Advertisements to Elicit Positive Emotions and Attract Foster Carers
      Melanie Randle, Leonie Miller, Joanna Stirling, Sara Dolnicar
      Journal of Advertising Research Dec 2016, 56 (4) 456-469; DOI: 10.2501/JAR-2016-049

E

  1. Edgar, Lisa

    1. Why Older Adults Show Preference for Rational Over Emotional Advertising Appeals
      Lynn Sudbury-Riley, Lisa Edgar
      Journal of Advertising Research Dec 2016, 56 (4) 441-455; DOI: 10.2501/JAR-2016-048

F

  1. Fulgoni, Gian M.

    1. The Future of Retail Is Mobile
      Gian M. Fulgoni, Andrew Lipsman
      Journal of Advertising Research Dec 2016, 56 (4) 346-351; DOI: 10.2501/JAR-2016-041

G

  1. Garcia-Garcia, Manuel

    1. Advertising across Platforms: Conditions for Multimedia Campaigns
      Jasper Snyder, Manuel Garcia-Garcia
      Journal of Advertising Research Dec 2016, 56 (4) 352-367; DOI: 10.2501/JAR-2016-042

  2. Greenberg, Marisa

    1. Agents of Social Change: A Model for Targeting And Engaging Generation Z across Platforms
      Donna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin Koval
      Journal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046

  3. Groeger, Lars

    1. Deciphering Word-of-Mouth Marketing Campaign Reach
      Lars Groeger, Francis Buttle
      Journal of Advertising Research Dec 2016, 56 (4) 368-384; DOI: 10.2501/JAR-2016-043

H

  1. Hair, Elizabeth

    1. Agents of Social Change: A Model for Targeting And Engaging Generation Z across Platforms
      Donna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin Koval
      Journal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046

K

  1. Kenney, Tricia

    1. Agents of Social Change: A Model for Targeting And Engaging Generation Z across Platforms
      Donna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin Koval
      Journal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046

  2. Koval, Robin

    1. Agents of Social Change: A Model for Targeting And Engaging Generation Z across Platforms
      Donna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin Koval
      Journal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046

L

  1. Lipsman, Andrew

    1. The Future of Retail Is Mobile
      Gian M. Fulgoni, Andrew Lipsman
      Journal of Advertising Research Dec 2016, 56 (4) 346-351; DOI: 10.2501/JAR-2016-041

M

  1. Mabry-Flynn, Amanda

    1. Consumer Response To Gay and Lesbian Imagery
      Kathrynn Pounders, Amanda Mabry-Flynn
      Journal of Advertising Research Dec 2016, 56 (4) 426-440; DOI: 10.2501/JAR-2016-047

  2. Miller, Leonie

    1. Framing Advertisements to Elicit Positive Emotions and Attract Foster Carers
      Melanie Randle, Leonie Miller, Joanna Stirling, Sara Dolnicar
      Journal of Advertising Research Dec 2016, 56 (4) 456-469; DOI: 10.2501/JAR-2016-049

N

  1. Neijens, Peter C.

    1. Consumers' Cross-Channel Use in Online and Offline Purchases
      Hilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) Bronner
      Journal of Advertising Research Dec 2016, 56 (4) 385-400; DOI: 10.2501/JAR-2016-044

P

  1. Parsonage, Isobel

    1. Shocking People Into Action: Does It Still Work?
      Antje Cockrill, Isobel Parsonage
      Journal of Advertising Research Dec 2016, 56 (4) 401-413; DOI: 10.2501/JAR-2016-045

  2. Pounders, Kathrynn

    1. Consumer Response To Gay and Lesbian Imagery
      Kathrynn Pounders, Amanda Mabry-Flynn
      Journal of Advertising Research Dec 2016, 56 (4) 426-440; DOI: 10.2501/JAR-2016-047

  3. Precourt, Geoffrey

    1. Finding Insights on Hard-to-Reach Targets
      Geoffrey Precourt
      Journal of Advertising Research Dec 2016, 56 (4) 339-340; DOI: 10.2501/JAR-2016-039

R

  1. Randle, Melanie

    1. Framing Advertisements to Elicit Positive Emotions and Attract Foster Carers
      Melanie Randle, Leonie Miller, Joanna Stirling, Sara Dolnicar
      Journal of Advertising Research Dec 2016, 56 (4) 456-469; DOI: 10.2501/JAR-2016-049

  2. Rath, Jessica

    1. Agents of Social Change: A Model for Targeting And Engaging Generation Z across Platforms
      Donna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin Koval
      Journal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046

S

  1. Scheinbaum, Angeline Close

    1. Digital Engagement: Opportunities and Risks for Sponsors
      Angeline Close Scheinbaum
      Journal of Advertising Research Dec 2016, 56 (4) 341-345; DOI: 10.2501/JAR-2016-040

  2. Smit, Edith G.

    1. Consumers' Cross-Channel Use in Online and Offline Purchases
      Hilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) Bronner
      Journal of Advertising Research Dec 2016, 56 (4) 385-400; DOI: 10.2501/JAR-2016-044

  3. Smith, Alexandria

    1. Agents of Social Change: A Model for Targeting And Engaging Generation Z across Platforms
      Donna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin Koval
      Journal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046

  4. Snyder, Jasper

    1. Advertising across Platforms: Conditions for Multimedia Campaigns
      Jasper Snyder, Manuel Garcia-Garcia
      Journal of Advertising Research Dec 2016, 56 (4) 352-367; DOI: 10.2501/JAR-2016-042

  5. Stirling, Joanna

    1. Framing Advertisements to Elicit Positive Emotions and Attract Foster Carers
      Melanie Randle, Leonie Miller, Joanna Stirling, Sara Dolnicar
      Journal of Advertising Research Dec 2016, 56 (4) 456-469; DOI: 10.2501/JAR-2016-049

  6. Sudbury-Riley, Lynn

    1. Why Older Adults Show Preference for Rational Over Emotional Advertising Appeals
      Lynn Sudbury-Riley, Lisa Edgar
      Journal of Advertising Research Dec 2016, 56 (4) 441-455; DOI: 10.2501/JAR-2016-048

V

  1. Vallone, Donna

    1. Agents of Social Change: A Model for Targeting And Engaging Generation Z across Platforms
      Donna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin Koval
      Journal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046

  2. Voorveld, Hilde A. M.

    1. Consumers' Cross-Channel Use in Online and Offline Purchases
      Hilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) Bronner
      Journal of Advertising Research Dec 2016, 56 (4) 385-400; DOI: 10.2501/JAR-2016-044
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