Index by author
01 December 2016; volume 56, issue 4
B
Bronner, A. E. (Fred)
- You have accessConsumers' Cross-Channel Use in Online and Offline PurchasesHilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) BronnerJournal of Advertising Research Dec 2016, 56 (4) 385-400; DOI: 10.2501/JAR-2016-044
Buttle, Francis
- You have accessDeciphering Word-of-Mouth Marketing Campaign ReachLars Groeger, Francis ButtleJournal of Advertising Research Dec 2016, 56 (4) 368-384; DOI: 10.2501/JAR-2016-043
C
Cantrell, Jennifer
- You have accessAgents of Social Change: A Model for Targeting And Engaging Generation Z across PlatformsDonna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin KovalJournal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046
Cockrill, Antje
- You have accessShocking People Into Action: Does It Still Work?Antje Cockrill, Isobel ParsonageJournal of Advertising Research Dec 2016, 56 (4) 401-413; DOI: 10.2501/JAR-2016-045
D
Dolnicar, Sara
- You have accessFraming Advertisements to Elicit Positive Emotions and Attract Foster CarersMelanie Randle, Leonie Miller, Joanna Stirling, Sara DolnicarJournal of Advertising Research Dec 2016, 56 (4) 456-469; DOI: 10.2501/JAR-2016-049
E
Edgar, Lisa
- You have accessWhy Older Adults Show Preference for Rational Over Emotional Advertising AppealsLynn Sudbury-Riley, Lisa EdgarJournal of Advertising Research Dec 2016, 56 (4) 441-455; DOI: 10.2501/JAR-2016-048
F
Fulgoni, Gian M.
- You have accessThe Future of Retail Is MobileGian M. Fulgoni, Andrew LipsmanJournal of Advertising Research Dec 2016, 56 (4) 346-351; DOI: 10.2501/JAR-2016-041
G
Garcia-Garcia, Manuel
- You have accessAdvertising across Platforms: Conditions for Multimedia CampaignsJasper Snyder, Manuel Garcia-GarciaJournal of Advertising Research Dec 2016, 56 (4) 352-367; DOI: 10.2501/JAR-2016-042
Greenberg, Marisa
- You have accessAgents of Social Change: A Model for Targeting And Engaging Generation Z across PlatformsDonna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin KovalJournal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046
Groeger, Lars
- You have accessDeciphering Word-of-Mouth Marketing Campaign ReachLars Groeger, Francis ButtleJournal of Advertising Research Dec 2016, 56 (4) 368-384; DOI: 10.2501/JAR-2016-043
H
Hair, Elizabeth
- You have accessAgents of Social Change: A Model for Targeting And Engaging Generation Z across PlatformsDonna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin KovalJournal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046
K
Kenney, Tricia
- You have accessAgents of Social Change: A Model for Targeting And Engaging Generation Z across PlatformsDonna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin KovalJournal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046
Koval, Robin
- You have accessAgents of Social Change: A Model for Targeting And Engaging Generation Z across PlatformsDonna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin KovalJournal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046
L
Lipsman, Andrew
- You have accessThe Future of Retail Is MobileGian M. Fulgoni, Andrew LipsmanJournal of Advertising Research Dec 2016, 56 (4) 346-351; DOI: 10.2501/JAR-2016-041
M
Mabry-Flynn, Amanda
- You have accessConsumer Response To Gay and Lesbian ImageryKathrynn Pounders, Amanda Mabry-FlynnJournal of Advertising Research Dec 2016, 56 (4) 426-440; DOI: 10.2501/JAR-2016-047
Miller, Leonie
- You have accessFraming Advertisements to Elicit Positive Emotions and Attract Foster CarersMelanie Randle, Leonie Miller, Joanna Stirling, Sara DolnicarJournal of Advertising Research Dec 2016, 56 (4) 456-469; DOI: 10.2501/JAR-2016-049
N
Neijens, Peter C.
- You have accessConsumers' Cross-Channel Use in Online and Offline PurchasesHilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) BronnerJournal of Advertising Research Dec 2016, 56 (4) 385-400; DOI: 10.2501/JAR-2016-044
P
Parsonage, Isobel
- You have accessShocking People Into Action: Does It Still Work?Antje Cockrill, Isobel ParsonageJournal of Advertising Research Dec 2016, 56 (4) 401-413; DOI: 10.2501/JAR-2016-045
Pounders, Kathrynn
- You have accessConsumer Response To Gay and Lesbian ImageryKathrynn Pounders, Amanda Mabry-FlynnJournal of Advertising Research Dec 2016, 56 (4) 426-440; DOI: 10.2501/JAR-2016-047
Precourt, Geoffrey
- You have accessFinding Insights on Hard-to-Reach TargetsGeoffrey PrecourtJournal of Advertising Research Dec 2016, 56 (4) 339-340; DOI: 10.2501/JAR-2016-039
R
Randle, Melanie
- You have accessFraming Advertisements to Elicit Positive Emotions and Attract Foster CarersMelanie Randle, Leonie Miller, Joanna Stirling, Sara DolnicarJournal of Advertising Research Dec 2016, 56 (4) 456-469; DOI: 10.2501/JAR-2016-049
Rath, Jessica
- You have accessAgents of Social Change: A Model for Targeting And Engaging Generation Z across PlatformsDonna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin KovalJournal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046
S
Scheinbaum, Angeline Close
- You have accessDigital Engagement: Opportunities and Risks for SponsorsAngeline Close ScheinbaumJournal of Advertising Research Dec 2016, 56 (4) 341-345; DOI: 10.2501/JAR-2016-040
Smit, Edith G.
- You have accessConsumers' Cross-Channel Use in Online and Offline PurchasesHilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) BronnerJournal of Advertising Research Dec 2016, 56 (4) 385-400; DOI: 10.2501/JAR-2016-044
Smith, Alexandria
- You have accessAgents of Social Change: A Model for Targeting And Engaging Generation Z across PlatformsDonna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin KovalJournal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046
Snyder, Jasper
- You have accessAdvertising across Platforms: Conditions for Multimedia CampaignsJasper Snyder, Manuel Garcia-GarciaJournal of Advertising Research Dec 2016, 56 (4) 352-367; DOI: 10.2501/JAR-2016-042
Stirling, Joanna
- You have accessFraming Advertisements to Elicit Positive Emotions and Attract Foster CarersMelanie Randle, Leonie Miller, Joanna Stirling, Sara DolnicarJournal of Advertising Research Dec 2016, 56 (4) 456-469; DOI: 10.2501/JAR-2016-049
Sudbury-Riley, Lynn
- You have accessWhy Older Adults Show Preference for Rational Over Emotional Advertising AppealsLynn Sudbury-Riley, Lisa EdgarJournal of Advertising Research Dec 2016, 56 (4) 441-455; DOI: 10.2501/JAR-2016-048
V
Vallone, Donna
- You have accessAgents of Social Change: A Model for Targeting And Engaging Generation Z across PlatformsDonna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin KovalJournal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046
Voorveld, Hilde A. M.
- You have accessConsumers' Cross-Channel Use in Online and Offline PurchasesHilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) BronnerJournal of Advertising Research Dec 2016, 56 (4) 385-400; DOI: 10.2501/JAR-2016-044