Index by author
01 September 2016; volume 56, issue 3
B
Beal, Virginia
- You have accessCan Brand Users Really Remember Advertising More Than Nonusers?Kelly Vaughan, Virginia Beal, Jenni RomaniukJournal of Advertising Research Sep 2016, 56 (3) 311-320; DOI: 10.2501/JAR-2016-037
Bellman, Steven
- You have accessLimited-Interruption Advertising In Digital-Video ContentJean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane VaranJournal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001
Bilby, Julie
- You have accessThe Future of Advertising in ChinaJulie Bilby, Mike Reid, Linda BrennanJournal of Advertising Research Sep 2016, 56 (3) 245-258; DOI: 10.2501/JAR-2016-018
Brechman, Jean
- You have accessLimited-Interruption Advertising In Digital-Video ContentJean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane VaranJournal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001
Brennan, Linda
- You have accessThe Future of Advertising in ChinaJulie Bilby, Mike Reid, Linda BrennanJournal of Advertising Research Sep 2016, 56 (3) 245-258; DOI: 10.2501/JAR-2016-018
C
Casper, Jeff
- You have accessThe Role of Location and Visual Saliency in Capturing Attention to Outdoor AdvertisingRick T. Wilson, Jeff CasperJournal of Advertising Research Sep 2016, 56 (3) 259-273; DOI: 10.2501/JAR-2016-020
Cunningham, Isabella
- You have accessComparing Brand Placements And Advertisements on Brand Recall And RecognitionDavit Davtyan, Kristin Stewart, Isabella CunninghamJournal of Advertising Research Sep 2016, 56 (3) 299-310; DOI: 10.2501/JAR-2016-036
D
Davidsen, Carol
- You have accessThe Power of Political Advertising: Lessons for PractitionersGian M. Fulgoni, Andrew Lipsman, Carol DavidsenJournal of Advertising Research Sep 2016, 56 (3) 239-244; DOI: 10.2501/JAR-2016-034
Davtyan, Davit
- You have accessComparing Brand Placements And Advertisements on Brand Recall And RecognitionDavit Davtyan, Kristin Stewart, Isabella CunninghamJournal of Advertising Research Sep 2016, 56 (3) 299-310; DOI: 10.2501/JAR-2016-036
F
Fulgoni, Gian M.
- You have accessThe Power of Political Advertising: Lessons for PractitionersGian M. Fulgoni, Andrew Lipsman, Carol DavidsenJournal of Advertising Research Sep 2016, 56 (3) 239-244; DOI: 10.2501/JAR-2016-034
K
Kover, Arthur J.
- You have accessAdvertising Creativity: Some Open QuestionsArthur J. KoverJournal of Advertising Research Sep 2016, 56 (3) 235-238; DOI: 10.2501/JAR-2016-033
L
Lipsman, Andrew
- You have accessThe Power of Political Advertising: Lessons for PractitionersGian M. Fulgoni, Andrew Lipsman, Carol DavidsenJournal of Advertising Research Sep 2016, 56 (3) 239-244; DOI: 10.2501/JAR-2016-034
M
Martín-Santana, Josefa D.
- You have accessSpot Length and Unaided Recall in TelevisionJosefa D. Martín-Santana, Pedro Reinares-Lara, Eva Reinares-LaraJournal of Advertising Research Sep 2016, 56 (3) 274-288; DOI: 10.2501/JAR-2016-035
P
Precourt, Geoffrey
- You have accessHow Does Recall Work in Advertising?Geoffrey PrecourtJournal of Advertising Research Sep 2016, 56 (3) 229-230; DOI: 10.2501/JAR-2016-031
R
Rask, Amy
- You have accessLimited-Interruption Advertising In Digital-Video ContentJean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane VaranJournal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001
Reid, Mike
- You have accessThe Future of Advertising in ChinaJulie Bilby, Mike Reid, Linda BrennanJournal of Advertising Research Sep 2016, 56 (3) 245-258; DOI: 10.2501/JAR-2016-018
Reinares-Lara, Eva
- You have accessSpot Length and Unaided Recall in TelevisionJosefa D. Martín-Santana, Pedro Reinares-Lara, Eva Reinares-LaraJournal of Advertising Research Sep 2016, 56 (3) 274-288; DOI: 10.2501/JAR-2016-035
Reinares-Lara, Pedro
- You have accessSpot Length and Unaided Recall in TelevisionJosefa D. Martín-Santana, Pedro Reinares-Lara, Eva Reinares-LaraJournal of Advertising Research Sep 2016, 56 (3) 274-288; DOI: 10.2501/JAR-2016-035
Robinson, Jennifer A.
- You have accessLimited-Interruption Advertising In Digital-Video ContentJean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane VaranJournal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001
Romaniuk, Jenni
- You have accessCan Brand Users Really Remember Advertising More Than Nonusers?Kelly Vaughan, Virginia Beal, Jenni RomaniukJournal of Advertising Research Sep 2016, 56 (3) 311-320; DOI: 10.2501/JAR-2016-037
S
Stewart, Kristin
- You have accessComparing Brand Placements And Advertisements on Brand Recall And RecognitionDavit Davtyan, Kristin Stewart, Isabella CunninghamJournal of Advertising Research Sep 2016, 56 (3) 299-310; DOI: 10.2501/JAR-2016-036
Stipp, Horst
- You have accessWhat 80 Years of Study Means For the Future of Advertising ResearchHorst StippJournal of Advertising Research Sep 2016, 56 (3) 231-234; DOI: 10.2501/JAR-2016-032
V
Varan, Duane
- You have accessLimited-Interruption Advertising In Digital-Video ContentJean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane VaranJournal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001
Vaughan, Kelly
- You have accessCan Brand Users Really Remember Advertising More Than Nonusers?Kelly Vaughan, Virginia Beal, Jenni RomaniukJournal of Advertising Research Sep 2016, 56 (3) 311-320; DOI: 10.2501/JAR-2016-037
W
Wilson, Rick T.
- You have accessThe Role of Location and Visual Saliency in Capturing Attention to Outdoor AdvertisingRick T. Wilson, Jeff CasperJournal of Advertising Research Sep 2016, 56 (3) 259-273; DOI: 10.2501/JAR-2016-020