Index by author

01 December 2015; volume 55, issue 4

A

  1. Aleksandrovs, Leonids

    1. Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand Interest
      Leonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de Pelsmacker
      Journal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025

  2. Anderl, Eva

    1. How to Use Multichannel Behavior To Predict Online Conversions
      Sebastian Klapdor, Eva Anderl, Jan H. Schumann, Florian von Wangenheim
      Journal of Advertising Research Dec 2015, 55 (4) 433-442; DOI: 10.2501/JAR-2015-024

B

  1. Beede, Park

    1. Does Traditional Advertising Theory Apply to the Digital World?
      Gayle Kerr, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, Park Beede
      Journal of Advertising Research Dec 2015, 55 (4) 390-400; DOI: 10.2501/JAR-2015-001

D

  1. Delorme, Denise E.

    1. Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?
      Jisu Huh, Denise E. Delorme, Leonard N. Reid
      Journal of Advertising Research Dec 2015, 55 (4) 401-415; DOI: 10.2501/JAR-2015-022

  2. Dens, Nathalie

    1. Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand Interest
      Leonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de Pelsmacker
      Journal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025

  3. de Pelsmacker, Patrick

    1. Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand Interest
      Leonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de Pelsmacker
      Journal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025

F

  1. Fulgoni, Gian M.

    1. Is the GRP Really Dead In a Cross-Platform Ecosystem?
      Gian M. Fulgoni
      Journal of Advertising Research Dec 2015, 55 (4) 358-361; DOI: 10.2501/JAR-2015-019

G

  1. Gittelman, Steven H.

    1. Quota Controls in Survey Research
      Steven H. Gittelman, Randall K. Thomas, Paul J. Lavrakas, Victor Lange
      Journal of Advertising Research Dec 2015, 55 (4) 368-379; DOI: 10.2501/JAR-2015-020

  2. Goos, Peter

    1. Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand Interest
      Leonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de Pelsmacker
      Journal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025

H

  1. Heo, Jun

    1. Why Marketers Should Be More Transparent with the Ad Agencies They Hire
      Jun Heo, John C. Sutherland
      Journal of Advertising Research Dec 2015, 55 (4) 380-389; DOI: 10.2501/JAR-2015-021

  2. Huh, Jisu

    1. Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?
      Jisu Huh, Denise E. Delorme, Leonard N. Reid
      Journal of Advertising Research Dec 2015, 55 (4) 401-415; DOI: 10.2501/JAR-2015-022

K

  1. Kerr, Gayle

    1. Does Traditional Advertising Theory Apply to the Digital World?
      Gayle Kerr, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, Park Beede
      Journal of Advertising Research Dec 2015, 55 (4) 390-400; DOI: 10.2501/JAR-2015-001

  2. Kitchen, Philip J.

    1. Does Traditional Advertising Theory Apply to the Digital World?
      Gayle Kerr, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, Park Beede
      Journal of Advertising Research Dec 2015, 55 (4) 390-400; DOI: 10.2501/JAR-2015-001

  3. Klapdor, Sebastian

    1. How to Use Multichannel Behavior To Predict Online Conversions
      Sebastian Klapdor, Eva Anderl, Jan H. Schumann, Florian von Wangenheim
      Journal of Advertising Research Dec 2015, 55 (4) 433-442; DOI: 10.2501/JAR-2015-024

L

  1. Lange, Victor

    1. Quota Controls in Survey Research
      Steven H. Gittelman, Randall K. Thomas, Paul J. Lavrakas, Victor Lange
      Journal of Advertising Research Dec 2015, 55 (4) 368-379; DOI: 10.2501/JAR-2015-020

  2. Lavrakas, Paul J.

    1. Quota Controls in Survey Research
      Steven H. Gittelman, Randall K. Thomas, Paul J. Lavrakas, Victor Lange
      Journal of Advertising Research Dec 2015, 55 (4) 368-379; DOI: 10.2501/JAR-2015-020

M

  1. Mulhern, Frank J.

    1. Does Traditional Advertising Theory Apply to the Digital World?
      Gayle Kerr, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, Park Beede
      Journal of Advertising Research Dec 2015, 55 (4) 390-400; DOI: 10.2501/JAR-2015-001

N

  1. Neijens, Peter

    1. Cross-Platform Advertising: Current Practices and Issues for the Future
      Peter Neijens, Hilde Voorveld
      Journal of Advertising Research Dec 2015, 55 (4) 362-367; DOI: 10.2501/JAR-2015-016

P

  1. Precourt, Geoffrey

    1. How Does Cross-Platform Advertising Work?
      Geoffrey Precourt
      Journal of Advertising Research Dec 2015, 55 (4) 356-357; DOI: 10.2501/JAR-2015-018

R

  1. Reid, Leonard N.

    1. Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?
      Jisu Huh, Denise E. Delorme, Leonard N. Reid
      Journal of Advertising Research Dec 2015, 55 (4) 401-415; DOI: 10.2501/JAR-2015-022

S

  1. Schultz, Don E.

    1. Does Traditional Advertising Theory Apply to the Digital World?
      Gayle Kerr, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, Park Beede
      Journal of Advertising Research Dec 2015, 55 (4) 390-400; DOI: 10.2501/JAR-2015-001

  2. Schumann, Jan H.

    1. How to Use Multichannel Behavior To Predict Online Conversions
      Sebastian Klapdor, Eva Anderl, Jan H. Schumann, Florian von Wangenheim
      Journal of Advertising Research Dec 2015, 55 (4) 433-442; DOI: 10.2501/JAR-2015-024

  3. Spotts, Harlan E.

    1. How Publicity and Advertising Spending Affect Marketing and Company Performance
      Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
      Journal of Advertising Research Dec 2015, 55 (4) 416-432; DOI: 10.2501/JAR-2015-023

  4. Sutherland, John C.

    1. Why Marketers Should Be More Transparent with the Ad Agencies They Hire
      Jun Heo, John C. Sutherland
      Journal of Advertising Research Dec 2015, 55 (4) 380-389; DOI: 10.2501/JAR-2015-021

T

  1. Thomas, Randall K.

    1. Quota Controls in Survey Research
      Steven H. Gittelman, Randall K. Thomas, Paul J. Lavrakas, Victor Lange
      Journal of Advertising Research Dec 2015, 55 (4) 368-379; DOI: 10.2501/JAR-2015-020

V

  1. von Wangenheim, Florian

    1. How to Use Multichannel Behavior To Predict Online Conversions
      Sebastian Klapdor, Eva Anderl, Jan H. Schumann, Florian von Wangenheim
      Journal of Advertising Research Dec 2015, 55 (4) 433-442; DOI: 10.2501/JAR-2015-024

  2. Voorveld, Hilde

    1. Cross-Platform Advertising: Current Practices and Issues for the Future
      Peter Neijens, Hilde Voorveld
      Journal of Advertising Research Dec 2015, 55 (4) 362-367; DOI: 10.2501/JAR-2015-016

W

  1. Weinberger, Marc G.

    1. How Publicity and Advertising Spending Affect Marketing and Company Performance
      Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
      Journal of Advertising Research Dec 2015, 55 (4) 416-432; DOI: 10.2501/JAR-2015-023

  2. Weinberger, Michelle F.

    1. How Publicity and Advertising Spending Affect Marketing and Company Performance
      Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
      Journal of Advertising Research Dec 2015, 55 (4) 416-432; DOI: 10.2501/JAR-2015-023

Y

  1. Yuki, Tania

    1. What Makes Brands' Social Content Shareable on Facebook?
      Tania Yuki
      Journal of Advertising Research Dec 2015, 55 (4) 458-470; DOI: 10.2501/JAR-2015-026
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