What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model

Measuring the Effects on Sales Of “Likes”and Other Social-Network Stimuli

Malte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. Flatten
DOI: 10.2501/JAR-55-2-162-175 Published 1 June 2015

Article Information

vol. 55 no. 2 162-175
DOI 
https://doi.org/10.2501/JAR-55-2-162-175
Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online June 1, 2015.
Copyright & Usage 
© Copyright 2015 The ARF. All rights reserved.

Author Information

  1. Malte Brettel
  1. RWTH Aachen University, (brettel{at}time.rwth-aachen.de)
  1. Jens-Christian Reich
  1. RWTH Aachen University, The Boston Consulting Group, (reich.jens-christian{at}bcg.com)
  1. Jose M. Gavilanes
  1. RWTH Aachen University, The Boston Consulting Group, (gavilanes.jose{at}bcg.com)
  1. Tessa C. Flatten
  1. TU Dortmund, (tessa.flatten{at}tu-dortmund.de)
View Full Text

Back to top
Email
Print
Alerts
Citation Tools
Download PDF
Request Permissions
What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model
Malte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. Flatten
Journal of Advertising Research Jun 2015, 55 (2) 162-175; DOI: 10.2501/JAR-55-2-162-175
del.icio.us logo Digg logo Reddit logo Twitter logo CiteULike logo Facebook logo Google logo Mendeley logo
Save to my folders

Jump to

Topics

More in this TOC Section

Show more Articles