What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model

Measuring the Effects on Sales Of “Likes”and Other Social-Network Stimuli

Malte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. Flatten
DOI: 10.2501/JAR-55-2-162-175 Published 1 June 2015

Article Information

vol. 55 no. 2 162-175
DOI 
https://doi.org/10.2501/JAR-55-2-162-175
Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online June 1, 2015.
Copyright & Usage 
© Copyright 2015 The ARF. All rights reserved.

Author Information

  1. Malte Brettel
  1. RWTH Aachen University, (brettel{at}time.rwth-aachen.de)
  1. Jens-Christian Reich
  1. RWTH Aachen University, The Boston Consulting Group, (reich.jens-christian{at}bcg.com)
  1. Jose M. Gavilanes
  1. RWTH Aachen University, The Boston Consulting Group, (gavilanes.jose{at}bcg.com)
  1. Tessa C. Flatten
  1. TU Dortmund, (tessa.flatten{at}tu-dortmund.de)
View Full Text

Back to top
Email
Print
Alerts
Citation Tools
Download PDF
Request Permissions
What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model
Malte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. Flatten
Journal of Advertising Research Jun 2015, 55 (2) 162-175; DOI: 10.2501/JAR-55-2-162-175
Digg logo Reddit logo Twitter logo Facebook logo Google logo Mendeley logo
Save to my folders

Jump to

Topics

More in this TOC Section

Show more Articles