Index by author
01 June 2015; volume 55, issue 2
B
Barwise, Patrick
- You have accessHow Reliable Are Neuromarketers' Measures of Advertising Effectiveness?Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven BellmanJournal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
Bellman, Steven
- You have accessHow Reliable Are Neuromarketers' Measures of Advertising Effectiveness?Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven BellmanJournal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
Boerman, Sophie C.
- You have accessThe Power of Direct Context As Revealed by Eye TrackingEdith G. Smit, Sophie C. Boerman, Lex van MeursJournal of Advertising Research Jun 2015, 55 (2) 216-227; DOI: 10.2501/JAR-55-2-216-227
Brettel, Malte
- You have accessWhat Drives Advertising Success on Facebook? An Advertising-Effectiveness ModelMalte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. FlattenJournal of Advertising Research Jun 2015, 55 (2) 162-175; DOI: 10.2501/JAR-55-2-162-175
C
Close, Angeline G.
- You have accessVisual Processing and Need for Cognition Can Enhance Event-Sponsorship OutcomesAngeline G. Close, Russell Lacey, T. Bettina CornwellJournal of Advertising Research Jun 2015, 55 (2) 206-215; DOI: 10.2501/JAR-55-2-206-215
Cornwell, T. Bettina
- You have accessVisual Processing and Need for Cognition Can Enhance Event-Sponsorship OutcomesAngeline G. Close, Russell Lacey, T. Bettina CornwellJournal of Advertising Research Jun 2015, 55 (2) 206-215; DOI: 10.2501/JAR-55-2-206-215
D
del Jesus, María Isabel Viedma
- You have accessA Psychophysiological Approach For Measuring Response to MessagingMyriam Martínez-Fiestas, María Isabel Viedma del Jesus, Juan Sánchez-Fernández, Francisco J. Montoro-RiosJournal of Advertising Research Jun 2015, 55 (2) 192-205; DOI: 10.2501/JAR-55-2-192-205
F
Flatten, Tessa C.
- You have accessWhat Drives Advertising Success on Facebook? An Advertising-Effectiveness ModelMalte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. FlattenJournal of Advertising Research Jun 2015, 55 (2) 162-175; DOI: 10.2501/JAR-55-2-162-175
Fulgoni, Gian M.
- You have accessThe Rise of the Digital OmnivoreGian M. FulgoniJournal of Advertising Research Jun 2015, 55 (2) 115-119; DOI: 10.2501/JAR-55-2-115-119
G
Gavilanes, Jose M.
- You have accessWhat Drives Advertising Success on Facebook? An Advertising-Effectiveness ModelMalte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. FlattenJournal of Advertising Research Jun 2015, 55 (2) 162-175; DOI: 10.2501/JAR-55-2-162-175
L
Lacey, Russell
- You have accessVisual Processing and Need for Cognition Can Enhance Event-Sponsorship OutcomesAngeline G. Close, Russell Lacey, T. Bettina CornwellJournal of Advertising Research Jun 2015, 55 (2) 206-215; DOI: 10.2501/JAR-55-2-206-215
Lang, Annie
- You have accessHow Reliable Are Neuromarketers' Measures of Advertising Effectiveness?Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven BellmanJournal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
M
Martínez-Fiestas, Myriam
- You have accessA Psychophysiological Approach For Measuring Response to MessagingMyriam Martínez-Fiestas, María Isabel Viedma del Jesus, Juan Sánchez-Fernández, Francisco J. Montoro-RiosJournal of Advertising Research Jun 2015, 55 (2) 192-205; DOI: 10.2501/JAR-55-2-192-205
Montoro-Rios, Francisco J.
- You have accessA Psychophysiological Approach For Measuring Response to MessagingMyriam Martínez-Fiestas, María Isabel Viedma del Jesus, Juan Sánchez-Fernández, Francisco J. Montoro-RiosJournal of Advertising Research Jun 2015, 55 (2) 192-205; DOI: 10.2501/JAR-55-2-192-205
N
Nyilasy, Gergely
- You have accessIntegrated Marketing Communications (IMC): Why Does It Fail?Mart Ots, Gergely NyilasyJournal of Advertising Research Jun 2015, 55 (2) 132-145; DOI: 10.2501/JAR-55-2-132-145
O
Ots, Mart
- You have accessIntegrated Marketing Communications (IMC): Why Does It Fail?Mart Ots, Gergely NyilasyJournal of Advertising Research Jun 2015, 55 (2) 132-145; DOI: 10.2501/JAR-55-2-132-145
P
Poltrack, David F.
- You have accessMeasuring the Long-Term Effects Of Television AdvertisingLeslie A. Wood, David F. PoltrackJournal of Advertising Research Jun 2015, 55 (2) 123-131; DOI: 10.2501/JAR-55-2-123-131
Precourt, Geoffrey
- You have accessHow Does Neuroscience Work in Advertising?Geoffrey PrecourtJournal of Advertising Research Jun 2015, 55 (2) 112-113; DOI: 10.2501/JAR-55-2-112-113
R
Reich, Jens-Christian
- You have accessWhat Drives Advertising Success on Facebook? An Advertising-Effectiveness ModelMalte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. FlattenJournal of Advertising Research Jun 2015, 55 (2) 162-175; DOI: 10.2501/JAR-55-2-162-175
S
Sánchez-Fernández, Juan
- You have accessA Psychophysiological Approach For Measuring Response to MessagingMyriam Martínez-Fiestas, María Isabel Viedma del Jesus, Juan Sánchez-Fernández, Francisco J. Montoro-RiosJournal of Advertising Research Jun 2015, 55 (2) 192-205; DOI: 10.2501/JAR-55-2-192-205
Seddon, Joanna
- You have accessThe Brand in the BoardroomJoanna SeddonJournal of Advertising Research Jun 2015, 55 (2) 146-161; DOI: 10.2501/JAR-55-2-146-161
Smit, Edith G.
- You have accessThe Power of Direct Context As Revealed by Eye TrackingEdith G. Smit, Sophie C. Boerman, Lex van MeursJournal of Advertising Research Jun 2015, 55 (2) 216-227; DOI: 10.2501/JAR-55-2-216-227
Stipp, Horst
- You have accessThe Evolution of Neuromarketing Research: From Novelty to MainstreamHorst StippJournal of Advertising Research Jun 2015, 55 (2) 120-122; DOI: 10.2501/JAR-55-2-120-122
V
van Meurs, Lex
- You have accessThe Power of Direct Context As Revealed by Eye TrackingEdith G. Smit, Sophie C. Boerman, Lex van MeursJournal of Advertising Research Jun 2015, 55 (2) 216-227; DOI: 10.2501/JAR-55-2-216-227
Varan, Duane
- You have accessHow Reliable Are Neuromarketers' Measures of Advertising Effectiveness?Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven BellmanJournal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
W
Weber, René
- You have accessHow Reliable Are Neuromarketers' Measures of Advertising Effectiveness?Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven BellmanJournal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
Wood, Leslie A.
- You have accessMeasuring the Long-Term Effects Of Television AdvertisingLeslie A. Wood, David F. PoltrackJournal of Advertising Research Jun 2015, 55 (2) 123-131; DOI: 10.2501/JAR-55-2-123-131