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Digital Game Changers

How Social Media Will Help Usher in The Era of Mobile and Multi-Platform Campaign-Effectiveness Measurement

Gian Fulgoni, Andrew Lipsman
DOI: 10.2501/JAR-54-1-011-016 Published 1 March 2014
Gian Fulgoni
comScore, Inc.,
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  • For correspondence: gfulgoni@comscore.com
Andrew Lipsman
comScore, Inc.,
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  • For correspondence: alipsman@comscore.com
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Vol 54 Issue 1

Journal of Advertising Research: 54 (1)
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Digital Game Changers
Gian Fulgoni, Andrew Lipsman
Journal of Advertising Research Mar 2014, 54 (1) 11-16; DOI: 10.2501/JAR-54-1-011-016

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Digital Game Changers
Gian Fulgoni, Andrew Lipsman
Journal of Advertising Research Mar 2014, 54 (1) 11-16; DOI: 10.2501/JAR-54-1-011-016
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