Index by author
01 December 2013; volume 53, issue 4
A
Angell, Catherine
- You have accessMore than Just “Snap, Crackle, and Pop”Robert J. Angell, Catherine AngellJournal of Advertising Research Dec 2013, 53 (4) 377-390; DOI: 10.2501/JAR-53-4-377-390
Angell, Robert J.
- You have accessMore than Just “Snap, Crackle, and Pop”Robert J. Angell, Catherine AngellJournal of Advertising Research Dec 2013, 53 (4) 377-390; DOI: 10.2501/JAR-53-4-377-390
B
Bellman, Steven
- You have accessUnlocking the “Reminder” Potential When Viewers Pause ProgramsLarry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane VaranJournal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454
Bremer, John
- You have accessThe Interaction of Sampling and Weighting In Producing a Representative Sample OnlineJohn BremerJournal of Advertising Research Dec 2013, 53 (4) 363-371; DOI: 10.2501/JAR-53-4-363-371
C
Craig, C. Samuel
- You have accessPartnering for Growth in Emerging MarketsC. Samuel CraigJournal of Advertising Research Dec 2013, 53 (4) 361-362; DOI: 10.2501/JAR-53-4-361-362
E
Economakis, Nectarios
- You have accessEffects of Multi-Channel Marketing on Consumers' Online Search BehaviorMichel Laroche, Isar Kiani, Nectarios Economakis, Marie-Odile RichardJournal of Advertising Research Dec 2013, 53 (4) 431-443; DOI: 10.2501/JAR-53-4-431-443
F
Fruchter, Gila E.
- You have accessMatching Product Attributes To Celebrities Who Reinforce the BrandMoti Zwilling, Gila E. FruchterJournal of Advertising Research Dec 2013, 53 (4) 391-410; DOI: 10.2501/JAR-53-4-391-410
Fulgoni, Gian
- You have accessBig Data: Friend or Foe of Digital Advertising?Gian FulgoniJournal of Advertising Research Dec 2013, 53 (4) 372-376; DOI: 10.2501/JAR-53-4-372-376
J
Jacobs, Devra
- You have accessLeveraging Synergy and Emotion In a Multi-Platform WorldAudrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. MarciJournal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430
K
Kiani, Isar
- You have accessEffects of Multi-Channel Marketing on Consumers' Online Search BehaviorMichel Laroche, Isar Kiani, Nectarios Economakis, Marie-Odile RichardJournal of Advertising Research Dec 2013, 53 (4) 431-443; DOI: 10.2501/JAR-53-4-431-443
L
Laroche, Michel
- You have accessEffects of Multi-Channel Marketing on Consumers' Online Search BehaviorMichel Laroche, Isar Kiani, Nectarios Economakis, Marie-Odile RichardJournal of Advertising Research Dec 2013, 53 (4) 431-443; DOI: 10.2501/JAR-53-4-431-443
Levine, Brian
- You have accessLeveraging Synergy and Emotion In a Multi-Platform WorldAudrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. MarciJournal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430
M
Marci, Carl D.
- You have accessLeveraging Synergy and Emotion In a Multi-Platform WorldAudrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. MarciJournal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430
Metzger, Gale
- You have accessPlease Pass the BaconGale MetzgerJournal of Advertising Research Dec 2013, 53 (4) 359-360; DOI: 10.2501/JAR-53-4-359-360
N
Neale, Larry
- You have accessUnlocking the “Reminder” Potential When Viewers Pause ProgramsLarry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane VaranJournal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454
North, Adrian
- You have accessDance to the Music!Steve Oakes, Adrian NorthJournal of Advertising Research Dec 2013, 53 (4) 411-416; DOI: 10.2501/JAR-53-4-411-416
O
Oakes, Steve
- You have accessDance to the Music!Steve Oakes, Adrian NorthJournal of Advertising Research Dec 2013, 53 (4) 411-416; DOI: 10.2501/JAR-53-4-411-416
P
Precourt, Geoffrey
- You have accessWhat We Know About New Mixes in Media MarketingGeoffrey PrecourtJournal of Advertising Research Dec 2013, 53 (4) 356-357; DOI: 10.2501/JAR-53-4-356-357
R
Richard, Marie-Odile
- You have accessEffects of Multi-Channel Marketing on Consumers' Online Search BehaviorMichel Laroche, Isar Kiani, Nectarios Economakis, Marie-Odile RichardJournal of Advertising Research Dec 2013, 53 (4) 431-443; DOI: 10.2501/JAR-53-4-431-443
Robinson, Jennifer A.
- You have accessUnlocking the “Reminder” Potential When Viewers Pause ProgramsLarry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane VaranJournal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454
Rule, Randall
- You have accessLeveraging Synergy and Emotion In a Multi-Platform WorldAudrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. MarciJournal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430
S
Siefert, Caleb
- You have accessLeveraging Synergy and Emotion In a Multi-Platform WorldAudrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. MarciJournal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430
Steele, Audrey
- You have accessLeveraging Synergy and Emotion In a Multi-Platform WorldAudrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. MarciJournal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430
Strutton, David
- You have accessWhat Factors Affect Consumer Acceptance Of In-Game Advertisements?Gina A. Tran, David StruttonJournal of Advertising Research Dec 2013, 53 (4) 455-469; DOI: 10.2501/JAR-53-4-455-469
T
Tran, Gina A.
- You have accessWhat Factors Affect Consumer Acceptance Of In-Game Advertisements?Gina A. Tran, David StruttonJournal of Advertising Research Dec 2013, 53 (4) 455-469; DOI: 10.2501/JAR-53-4-455-469
Treleaven-Hassard, Shiree
- You have accessUnlocking the “Reminder” Potential When Viewers Pause ProgramsLarry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane VaranJournal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454
V
Varan, Duane
- You have accessUnlocking the “Reminder” Potential When Viewers Pause ProgramsLarry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane VaranJournal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454
Z
Zwilling, Moti
- You have accessMatching Product Attributes To Celebrities Who Reinforce the BrandMoti Zwilling, Gila E. FruchterJournal of Advertising Research Dec 2013, 53 (4) 391-410; DOI: 10.2501/JAR-53-4-391-410