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Table of Contents

01 June 2013; volume 53, issue 2

Letter from the CEO

  • You have accessRestricted access
    Letter from the CEO
    Journal of Advertising Research Jun 2013, 53 (2) i; DOI: 10.2501/JAR-53-2-00i-00i

Editorial

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    What We Know About Advertising
    Geoffrey Precourt
    Journal of Advertising Research Jun 2013, 53 (2) 121-122; DOI: 10.2501/JAR-53-2-121-122

Executive Editor's Letter

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    The 2012 “Journal Numbers”Answers to Common Queries
    Douglas West
    Journal of Advertising Research Jun 2013, 53 (2) 129-130; DOI: 10.2501/JAR-53-2-129-130

Marketing Matters

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    De-Clutter Your MindSeven Worries You Can Drop from Your Research Agenda
    Jenni Romaniuk
    Journal of Advertising Research Jun 2013, 53 (2) 131-133; DOI: 10.2501/JAR-53-2-131-133

Articles

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    The Secret Sauce for Super Bowl AdvertisingWhat Makes Marketing Work in the World's Most Watched Event?
    Jin-Woo Kim, Traci H. Freling, Douglas B. Grisaffe
    Journal of Advertising Research Jun 2013, 53 (2) 134-149; DOI: 10.2501/JAR-53-2-134-149
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    How Strong is the Pull of the Past?Measuring Personal Nostalgia Evoked by Advertising
    Altaf Merchant, Kathryn Latour, John B. Ford, Michael S. Latour
    Journal of Advertising Research Jun 2013, 53 (2) 150-165; DOI: 10.2501/JAR-53-2-150-165
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    An Episode-by-Episode Examination: What Drives Television-Viewer BehaviorDigging Down into Audience Satisfaction with Television Dramas
    Donald Miller Dennis, David Michael Gray
    Journal of Advertising Research Jun 2013, 53 (2) 166-174; DOI: 10.2501/JAR-53-2-166-174

What We Know About Advertising II

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    Empirical Generalizations: New Laws for Digital MarketingHow Advertising Research Must Change
    Yoram (Jerry) Wind, Byron Sharp, Karen Nelson-Field
    Journal of Advertising Research Jun 2013, 53 (2) 175-180; DOI: 10.2501/JAR-53-2-175-180
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    Digging Deeper Down into the Empirical Generalization of Brand RecallAdding Owned and Earned Media to Paid-Media Touchpoints
    Frank Harrison
    Journal of Advertising Research Jun 2013, 53 (2) 181-185; DOI: 10.2501/JAR-53-2-181-185
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    More Mutter About ClutterExtending Empirical Generalizations to Facebook
    Karen Nelson-Field, Erica Riebe, Byron Sharp
    Journal of Advertising Research Jun 2013, 53 (2) 186-191; DOI: 10.2501/JAR-53-2-186-191
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    If an Advertisement Runs Online And No One Sees It, Is It Still an Ad?Empirical Generalizations in Digital Advertising
    Stephanie Flosi, Gian Fulgoni, Andrea Vollman
    Journal of Advertising Research Jun 2013, 53 (2) 192-199; DOI: 10.2501/JAR-53-2-192-199
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    Is the Multi-Platform Whole More Powerful Than Its Separate Parts?Measuring the Sales Effects of Cross-Media Advertising
    Jennifer Taylor, Rachel Kennedy, Colin McDonald, Laurent Larguinat, Yassine El Ouarzazi, Nassim Haddad
    Journal of Advertising Research Jun 2013, 53 (2) 200-211; DOI: 10.2501/JAR-53-2-200-211
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    What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies
    Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven Bellman
    Journal of Advertising Research Jun 2013, 53 (2) 212-220; DOI: 10.2501/JAR-53-2-212-220
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    Achieving Reach in a Multi-Media EnvironmentHow a Marketer's First Step Provides the Direction for the Second
    Jenni Romaniuk, Virginia Beal, Mark Uncles
    Journal of Advertising Research Jun 2013, 53 (2) 221-230; DOI: 10.2501/JAR-53-2-221-230
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    The Marketer's Dilemma: Focusing on a Target or a Demographic?The Utility of Data-Integration Techniques
    Mike Hess, Pete Doe
    Journal of Advertising Research Jun 2013, 53 (2) 231-236; DOI: 10.2501/JAR-53-2-231-236
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Journal of Advertising Research: 53 (2)
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