Index by author
01 March 2013; volume 53, issue 1
C
Carrillat, François A.
- You have accessFor Better, for Worse?François A. Carrillat, Alain D'astous, Josianne LazureJournal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
Cha, Jiyoung
- You have accessDo Online Video Platforms Cannibalize Television?Jiyoung ChaJournal of Advertising Research Mar 2013, 53 (1) 71-82; DOI: 10.2501/JAR-53-1-071-082
Coffey, Amy Jo
- You have accessUnderstanding the Invisibility of the Asian-American Television AudienceAmy Jo CoffeyJournal of Advertising Research Mar 2013, 53 (1) 101-118; DOI: 10.2501/JAR-53-1-101-118
D
D'astous, Alain
- You have accessFor Better, for Worse?François A. Carrillat, Alain D'astous, Josianne LazureJournal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
Dahlén, Micael
- You have accessJudging a Magazine by Its AdvertisingSara Rosengren, Micael DahlénJournal of Advertising Research Mar 2013, 53 (1) 61-70; DOI: 10.2501/JAR-53-1-061-070
del Río-Lanza, Ana-Belén
- You have accessThe Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase ProbabilityRodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén del Río-LanzaJournal of Advertising Research Mar 2013, 53 (1) 43-60; DOI: 10.2501/JAR-53-1-043-060
E
Ewing, Michael T.
- You have accessThe Good News About Television: Attitudes Aren't Getting WorseMichael T. EwingJournal of Advertising Research Mar 2013, 53 (1) 83-89; DOI: 10.2501/JAR-53-1-083-089
K
Kent, Robert
- You have accessSecond-by-Second Analysis of Advertising Exposure in TV PodsSrinivasan Swaminathan, Robert KentJournal of Advertising Research Mar 2013, 53 (1) 91-100; DOI: 10.2501/JAR-53-1-091-100
Kohli, Chiranjeev
- You have accessAre You In Good Hands?Chiranjeev Kohli, Sunil Thomas, Rajneesh SuriJournal of Advertising Research Mar 2013, 53 (1) 31-42; DOI: 10.2501/JAR-53-1-031-042
L
Lapointe, Pat
- You have accessThe Dark Corners Where Research Strategies HidePat LapointeJournal of Advertising Research Mar 2013, 53 (1) 9-10; DOI: 10.2501/JAR-53-1-009-010
Lazure, Josianne
- You have accessFor Better, for Worse?François A. Carrillat, Alain D'astous, Josianne LazureJournal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
P
Precourt, Geoffrey
- You have accessWhat We Know About TV Today (and Tomorrow)Geoffrey PrecourtJournal of Advertising Research Mar 2013, 53 (1) 3-4; DOI: 10.2501/JAR-53-1-003-004
R
Romaniuk, Jenni
- You have accessHow Healthy is Your Brand-Health Tracker?Jenni RomaniukJournal of Advertising Research Mar 2013, 53 (1) 11-13; DOI: 10.2501/JAR-53-1-011-013
Rosengren, Sara
- You have accessJudging a Magazine by Its AdvertisingSara Rosengren, Micael DahlénJournal of Advertising Research Mar 2013, 53 (1) 61-70; DOI: 10.2501/JAR-53-1-061-070
S
Suárez-Álvarez, Leticia
- You have accessThe Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase ProbabilityRodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén del Río-LanzaJournal of Advertising Research Mar 2013, 53 (1) 43-60; DOI: 10.2501/JAR-53-1-043-060
Suri, Rajneesh
- You have accessAre You In Good Hands?Chiranjeev Kohli, Sunil Thomas, Rajneesh SuriJournal of Advertising Research Mar 2013, 53 (1) 31-42; DOI: 10.2501/JAR-53-1-031-042
Swaminathan, Srinivasan
- You have accessSecond-by-Second Analysis of Advertising Exposure in TV PodsSrinivasan Swaminathan, Robert KentJournal of Advertising Research Mar 2013, 53 (1) 91-100; DOI: 10.2501/JAR-53-1-091-100
T
Thomas, Sunil
- You have accessAre You In Good Hands?Chiranjeev Kohli, Sunil Thomas, Rajneesh SuriJournal of Advertising Research Mar 2013, 53 (1) 31-42; DOI: 10.2501/JAR-53-1-031-042
V
Vázquez-Casielles, Rodolfo
- You have accessThe Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase ProbabilityRodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén del Río-LanzaJournal of Advertising Research Mar 2013, 53 (1) 43-60; DOI: 10.2501/JAR-53-1-043-060