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Index by author

01 March 2013; volume 53, issue 1

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
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  • J
  • K
  • L
  • M
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  • V
  • W
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  • Z

C

  1. Carrillat, François A.

    1. You have access
      For Better, for Worse?
      François A. Carrillat, Alain D'astous, Josianne Lazure
      Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
  2. Cha, Jiyoung

    1. You have access
      Do Online Video Platforms Cannibalize Television?
      Jiyoung Cha
      Journal of Advertising Research Mar 2013, 53 (1) 71-82; DOI: 10.2501/JAR-53-1-071-082
  3. Coffey, Amy Jo

    1. You have access
      Understanding the Invisibility of the Asian-American Television Audience
      Amy Jo Coffey
      Journal of Advertising Research Mar 2013, 53 (1) 101-118; DOI: 10.2501/JAR-53-1-101-118

D

  1. D'astous, Alain

    1. You have access
      For Better, for Worse?
      François A. Carrillat, Alain D'astous, Josianne Lazure
      Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
  2. Dahlén, Micael

    1. You have access
      Judging a Magazine by Its Advertising
      Sara Rosengren, Micael Dahlén
      Journal of Advertising Research Mar 2013, 53 (1) 61-70; DOI: 10.2501/JAR-53-1-061-070
  3. del Río-Lanza, Ana-Belén

    1. You have access
      The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability
      Rodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén del Río-Lanza
      Journal of Advertising Research Mar 2013, 53 (1) 43-60; DOI: 10.2501/JAR-53-1-043-060

E

  1. Ewing, Michael T.

    1. You have access
      The Good News About Television: Attitudes Aren't Getting Worse
      Michael T. Ewing
      Journal of Advertising Research Mar 2013, 53 (1) 83-89; DOI: 10.2501/JAR-53-1-083-089

K

  1. Kent, Robert

    1. You have access
      Second-by-Second Analysis of Advertising Exposure in TV Pods
      Srinivasan Swaminathan, Robert Kent
      Journal of Advertising Research Mar 2013, 53 (1) 91-100; DOI: 10.2501/JAR-53-1-091-100
  2. Kohli, Chiranjeev

    1. You have access
      Are You In Good Hands?
      Chiranjeev Kohli, Sunil Thomas, Rajneesh Suri
      Journal of Advertising Research Mar 2013, 53 (1) 31-42; DOI: 10.2501/JAR-53-1-031-042

L

  1. Lapointe, Pat

    1. You have access
      The Dark Corners Where Research Strategies Hide
      Pat Lapointe
      Journal of Advertising Research Mar 2013, 53 (1) 9-10; DOI: 10.2501/JAR-53-1-009-010
  2. Lazure, Josianne

    1. You have access
      For Better, for Worse?
      François A. Carrillat, Alain D'astous, Josianne Lazure
      Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030

P

  1. Precourt, Geoffrey

    1. You have access
      What We Know About TV Today (and Tomorrow)
      Geoffrey Precourt
      Journal of Advertising Research Mar 2013, 53 (1) 3-4; DOI: 10.2501/JAR-53-1-003-004

R

  1. Romaniuk, Jenni

    1. You have access
      How Healthy is Your Brand-Health Tracker?
      Jenni Romaniuk
      Journal of Advertising Research Mar 2013, 53 (1) 11-13; DOI: 10.2501/JAR-53-1-011-013
  2. Rosengren, Sara

    1. You have access
      Judging a Magazine by Its Advertising
      Sara Rosengren, Micael Dahlén
      Journal of Advertising Research Mar 2013, 53 (1) 61-70; DOI: 10.2501/JAR-53-1-061-070

S

  1. Suárez-Álvarez, Leticia

    1. You have access
      The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability
      Rodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén del Río-Lanza
      Journal of Advertising Research Mar 2013, 53 (1) 43-60; DOI: 10.2501/JAR-53-1-043-060
  2. Suri, Rajneesh

    1. You have access
      Are You In Good Hands?
      Chiranjeev Kohli, Sunil Thomas, Rajneesh Suri
      Journal of Advertising Research Mar 2013, 53 (1) 31-42; DOI: 10.2501/JAR-53-1-031-042
  3. Swaminathan, Srinivasan

    1. You have access
      Second-by-Second Analysis of Advertising Exposure in TV Pods
      Srinivasan Swaminathan, Robert Kent
      Journal of Advertising Research Mar 2013, 53 (1) 91-100; DOI: 10.2501/JAR-53-1-091-100

T

  1. Thomas, Sunil

    1. You have access
      Are You In Good Hands?
      Chiranjeev Kohli, Sunil Thomas, Rajneesh Suri
      Journal of Advertising Research Mar 2013, 53 (1) 31-42; DOI: 10.2501/JAR-53-1-031-042

V

  1. Vázquez-Casielles, Rodolfo

    1. You have access
      The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability
      Rodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén del Río-Lanza
      Journal of Advertising Research Mar 2013, 53 (1) 43-60; DOI: 10.2501/JAR-53-1-043-060
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Journal of Advertising Research: 53 (1)
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