Index by author

01 March 2013; volume 53, issue 1

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

C

Carrillat, François A.
1. You have access
  For Better, for Worse?
  François A. Carrillat, Alain D'astous, Josianne Lazure
  
  Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
Cha, Jiyoung
1. You have access
  Do Online Video Platforms Cannibalize Television?
  Jiyoung Cha
  
  Journal of Advertising Research Mar 2013, 53 (1) 71-82; DOI: 10.2501/JAR-53-1-071-082
Coffey, Amy Jo
1. You have access
  Understanding the Invisibility of the Asian-American Television Audience
  Amy Jo Coffey
  
  Journal of Advertising Research Mar 2013, 53 (1) 101-118; DOI: 10.2501/JAR-53-1-101-118

D

D'astous, Alain
1. You have access
  For Better, for Worse?
  François A. Carrillat, Alain D'astous, Josianne Lazure
  
  Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
Dahlén, Micael
1. You have access
  Judging a Magazine by Its Advertising
  Sara Rosengren, Micael Dahlén
  
  Journal of Advertising Research Mar 2013, 53 (1) 61-70; DOI: 10.2501/JAR-53-1-061-070
del Río-Lanza, Ana-Belén
1. You have access
  The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability
  Rodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén del Río-Lanza
  
  Journal of Advertising Research Mar 2013, 53 (1) 43-60; DOI: 10.2501/JAR-53-1-043-060

E

Ewing, Michael T.
1. You have access
  The Good News About Television: Attitudes Aren't Getting Worse
  Michael T. Ewing
  
  Journal of Advertising Research Mar 2013, 53 (1) 83-89; DOI: 10.2501/JAR-53-1-083-089

K

Kent, Robert
1. You have access
  Second-by-Second Analysis of Advertising Exposure in TV Pods
  Srinivasan Swaminathan, Robert Kent
  
  Journal of Advertising Research Mar 2013, 53 (1) 91-100; DOI: 10.2501/JAR-53-1-091-100
Kohli, Chiranjeev
1. You have access
  Are You In Good Hands?
  Chiranjeev Kohli, Sunil Thomas, Rajneesh Suri
  
  Journal of Advertising Research Mar 2013, 53 (1) 31-42; DOI: 10.2501/JAR-53-1-031-042

L

Lapointe, Pat
1. You have access
  The Dark Corners Where Research Strategies Hide
  Pat Lapointe
  
  Journal of Advertising Research Mar 2013, 53 (1) 9-10; DOI: 10.2501/JAR-53-1-009-010
Lazure, Josianne
1. You have access
  For Better, for Worse?
  François A. Carrillat, Alain D'astous, Josianne Lazure
  
  Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030

P

Precourt, Geoffrey
1. You have access
  What We Know About TV Today (and Tomorrow)
  Geoffrey Precourt
  
  Journal of Advertising Research Mar 2013, 53 (1) 3-4; DOI: 10.2501/JAR-53-1-003-004

R

Romaniuk, Jenni
1. You have access
  How Healthy is Your Brand-Health Tracker?
  Jenni Romaniuk
  
  Journal of Advertising Research Mar 2013, 53 (1) 11-13; DOI: 10.2501/JAR-53-1-011-013
Rosengren, Sara
1. You have access
  Judging a Magazine by Its Advertising
  Sara Rosengren, Micael Dahlén
  
  Journal of Advertising Research Mar 2013, 53 (1) 61-70; DOI: 10.2501/JAR-53-1-061-070

S

Suárez-Álvarez, Leticia
1. You have access
  The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability
  Rodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén del Río-Lanza
  
  Journal of Advertising Research Mar 2013, 53 (1) 43-60; DOI: 10.2501/JAR-53-1-043-060
Suri, Rajneesh
1. You have access
  Are You In Good Hands?
  Chiranjeev Kohli, Sunil Thomas, Rajneesh Suri
  
  Journal of Advertising Research Mar 2013, 53 (1) 31-42; DOI: 10.2501/JAR-53-1-031-042
Swaminathan, Srinivasan
1. You have access
  Second-by-Second Analysis of Advertising Exposure in TV Pods
  Srinivasan Swaminathan, Robert Kent
  
  Journal of Advertising Research Mar 2013, 53 (1) 91-100; DOI: 10.2501/JAR-53-1-091-100

T

Thomas, Sunil
1. You have access
  Are You In Good Hands?
  Chiranjeev Kohli, Sunil Thomas, Rajneesh Suri
  
  Journal of Advertising Research Mar 2013, 53 (1) 31-42; DOI: 10.2501/JAR-53-1-031-042

V

Vázquez-Casielles, Rodolfo
1. You have access
  The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability
  Rodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén del Río-Lanza
  
  Journal of Advertising Research Mar 2013, 53 (1) 43-60; DOI: 10.2501/JAR-53-1-043-060