Journal of Advertising Research: 53 (1)

01 March 2013; volume 53, issue 1

Editorial

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What We Know About TV Today (and Tomorrow)
Geoffrey Precourt

Journal of Advertising Research Mar 2013, 53 (1) 3-4; DOI: 10.2501/JAR-53-1-003-004

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The Dark Corners Where Research Strategies HideThrowing Light at the Intersection of the New and the Old
Pat Lapointe

Journal of Advertising Research Mar 2013, 53 (1) 9-10; DOI: 10.2501/JAR-53-1-009-010

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How Healthy is Your Brand-Health Tracker?A Five-Point Checklist to Build Returns on a Critical Research Investment
Jenni Romaniuk

Journal of Advertising Research Mar 2013, 53 (1) 11-13; DOI: 10.2501/JAR-53-1-011-013

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For Better, for Worse?What to Do When Celebrity Endorsements Go Bad
François A. Carrillat, Alain D'astous, Josianne Lazure

Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
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Are You In Good Hands?Slogan Recall: What Really Matters
Chiranjeev Kohli, Sunil Thomas, Rajneesh Suri

Journal of Advertising Research Mar 2013, 53 (1) 31-42; DOI: 10.2501/JAR-53-1-031-042
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The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase ProbabilityAn Analysis of Interpersonal and Non-Interpersonal Factors
Rodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén del Río-Lanza

Journal of Advertising Research Mar 2013, 53 (1) 43-60; DOI: 10.2501/JAR-53-1-043-060
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Judging a Magazine by Its AdvertisingExploring the Effects of Advertising Content on Perceptions of a Media Vehicle
Sara Rosengren, Micael Dahlén

Journal of Advertising Research Mar 2013, 53 (1) 61-70; DOI: 10.2501/JAR-53-1-061-070

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Do Online Video Platforms Cannibalize Television?How Viewers Are Moving from Old Screens to New Ones
Jiyoung Cha

Journal of Advertising Research Mar 2013, 53 (1) 71-82; DOI: 10.2501/JAR-53-1-071-082
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The Good News About Television: Attitudes Aren't Getting WorseTracking Public Attitudes toward TV Advertising
Michael T. Ewing

Journal of Advertising Research Mar 2013, 53 (1) 83-89; DOI: 10.2501/JAR-53-1-083-089
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Second-by-Second Analysis of Advertising Exposure in TV PodsThe Dynamics of Position, Length, and Timing
Srinivasan Swaminathan, Robert Kent

Journal of Advertising Research Mar 2013, 53 (1) 91-100; DOI: 10.2501/JAR-53-1-091-100
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Understanding the Invisibility of the Asian-American Television AudienceWhy Marketers Often Overlook an Audience of “Model” Consumers
Amy Jo Coffey

Journal of Advertising Research Mar 2013, 53 (1) 101-118; DOI: 10.2501/JAR-53-1-101-118