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Table of Contents

01 March 2013; volume 53, issue 1

Editorial

  • You have accessRestricted access
    What We Know About TV Today (and Tomorrow)
    Geoffrey Precourt
    Journal of Advertising Research Mar 2013, 53 (1) 3-4; DOI: 10.2501/JAR-53-1-003-004

Mind Over Metrics

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    The Dark Corners Where Research Strategies HideThrowing Light at the Intersection of the New and the Old
    Pat Lapointe
    Journal of Advertising Research Mar 2013, 53 (1) 9-10; DOI: 10.2501/JAR-53-1-009-010

Marketing Matters

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    How Healthy is Your Brand-Health Tracker?A Five-Point Checklist to Build Returns on a Critical Research Investment
    Jenni Romaniuk
    Journal of Advertising Research Mar 2013, 53 (1) 11-13; DOI: 10.2501/JAR-53-1-011-013

Articles

  • You have accessRestricted access
    For Better, for Worse?What to Do When Celebrity Endorsements Go Bad
    François A. Carrillat, Alain D'astous, Josianne Lazure
    Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
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    Are You In Good Hands?Slogan Recall: What Really Matters
    Chiranjeev Kohli, Sunil Thomas, Rajneesh Suri
    Journal of Advertising Research Mar 2013, 53 (1) 31-42; DOI: 10.2501/JAR-53-1-031-042
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    The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase ProbabilityAn Analysis of Interpersonal and Non-Interpersonal Factors
    Rodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén del Río-Lanza
    Journal of Advertising Research Mar 2013, 53 (1) 43-60; DOI: 10.2501/JAR-53-1-043-060
  • You have accessRestricted access
    Judging a Magazine by Its AdvertisingExploring the Effects of Advertising Content on Perceptions of a Media Vehicle
    Sara Rosengren, Micael Dahlén
    Journal of Advertising Research Mar 2013, 53 (1) 61-70; DOI: 10.2501/JAR-53-1-061-070

What We Know About TV Today (and Tomorrow)

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    Do Online Video Platforms Cannibalize Television?How Viewers Are Moving from Old Screens to New Ones
    Jiyoung Cha
    Journal of Advertising Research Mar 2013, 53 (1) 71-82; DOI: 10.2501/JAR-53-1-071-082
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    The Good News About Television: Attitudes Aren't Getting WorseTracking Public Attitudes toward TV Advertising
    Michael T. Ewing
    Journal of Advertising Research Mar 2013, 53 (1) 83-89; DOI: 10.2501/JAR-53-1-083-089
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    Second-by-Second Analysis of Advertising Exposure in TV PodsThe Dynamics of Position, Length, and Timing
    Srinivasan Swaminathan, Robert Kent
    Journal of Advertising Research Mar 2013, 53 (1) 91-100; DOI: 10.2501/JAR-53-1-091-100
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    Understanding the Invisibility of the Asian-American Television AudienceWhy Marketers Often Overlook an Audience of “Model” Consumers
    Amy Jo Coffey
    Journal of Advertising Research Mar 2013, 53 (1) 101-118; DOI: 10.2501/JAR-53-1-101-118
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Journal of Advertising Research: 53 (1)
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