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Measuring Facebook's Impact on Marketing

The Proverbial Hits the Fan

Pat LaPointe
DOI: 10.2501/JAR-52-3-286-287 Published 1 September 2012
Pat LaPointe
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Article Information

vol. 52 no. 3 286-287
DOI 
https://doi.org/10.2501/JAR-52-3-286-287

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499

Copyright & Usage 
© Copyright 2012 The ARF. All rights reserved.

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Vol 52 Issue 3

Journal of Advertising Research: 52 (3)
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Measuring Facebook's Impact on Marketing
Pat LaPointe
Journal of Advertising Research Sep 2012, 52 (3) 286-287; DOI: 10.2501/JAR-52-3-286-287

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Measuring Facebook's Impact on Marketing
Pat LaPointe
Journal of Advertising Research Sep 2012, 52 (3) 286-287; DOI: 10.2501/JAR-52-3-286-287
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