Index by author
Feature: Keeping Score—Sports and Marketing
01 March 2012; volume 52, issue 1
A
Antioco, Michael
- You have accessTake Your Pick: Kate Moss or the Girl Next Door?Michael Antioco, Dirk Smeesters, Aline Le BoedecJournal of Advertising Research Mar 2012, 52 (1) 15-30; DOI: 10.2501/JAR-52-1-015-030
B
Bergkvist, Lars
- You have accessThe Flipside of the Sponsorship CoinLars BergkvistJournal of Advertising Research Mar 2012, 52 (1) 65-73; DOI: 10.2501/JAR-52-1-065-073
Bonhomme, Jennifer
- You have accessMemo to Marketers: Quantitative Evidence for ChangeGeorge Christodoulides, Colin Jevons, Jennifer BonhommeJournal of Advertising Research Mar 2012, 52 (1) 53-64; DOI: 10.2501/JAR-52-1-053-064
Bruich, Sean
- You have accessThe Power of “Like”Andrew Lipsman, Graham Mudd, Mike Rich, Sean BruichJournal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052
C
Campbell, Colin
- You have accessIs An Advertisement Worth The Paper It's Printed on?Stefan Hampel, Daniel Heinrich, Colin CampbellJournal of Advertising Research Mar 2012, 52 (1) 118-127; DOI: 10.2501/JAR-52-1-118-127
Cheung, Wing Yi
- You have accessThe Hand, the Bill… or Both?Gerard P. Prendergast, King Ting Wai, Wing Yi CheungJournal of Advertising Research Mar 2012, 52 (1) 128-135; DOI: 10.2501/JAR-52-1-128-135
Christodoulides, George
- You have accessMemo to Marketers: Quantitative Evidence for ChangeGeorge Christodoulides, Colin Jevons, Jennifer BonhommeJournal of Advertising Research Mar 2012, 52 (1) 53-64; DOI: 10.2501/JAR-52-1-053-064
Cobbs, Joe
- You have accessWarning Flags on the Race TrackJoe Cobbs, Mark D. Groza, Stephen W. PruittJournal of Advertising Research Mar 2012, 52 (1) 74-86; DOI: 10.2501/JAR-52-1-074-086
G
Groza, Mark D.
- You have accessWarning Flags on the Race TrackJoe Cobbs, Mark D. Groza, Stephen W. PruittJournal of Advertising Research Mar 2012, 52 (1) 74-86; DOI: 10.2501/JAR-52-1-074-086
H
Hampel, Stefan
- You have accessIs An Advertisement Worth The Paper It's Printed on?Stefan Hampel, Daniel Heinrich, Colin CampbellJournal of Advertising Research Mar 2012, 52 (1) 118-127; DOI: 10.2501/JAR-52-1-118-127
Heinrich, Daniel
- You have accessIs An Advertisement Worth The Paper It's Printed on?Stefan Hampel, Daniel Heinrich, Colin CampbellJournal of Advertising Research Mar 2012, 52 (1) 118-127; DOI: 10.2501/JAR-52-1-118-127
Hirose, Morikazu
- You have accessBenchmarking the Use of QR Code in Mobile PromotionShintaro Okazaki, Hairong Li, Morikazu HiroseJournal of Advertising Research Mar 2012, 52 (1) 102-117; DOI: 10.2501/JAR-52-1-102-117
J
Jeong, Yongick
- You have accessHow Much Is Too Much?Yongick Jeong, Hai Tran, Xinshu ZhaoJournal of Advertising Research Mar 2012, 52 (1) 87-101; DOI: 10.2501/JAR-52-1-087-101
Jevons, Colin
- You have accessMemo to Marketers: Quantitative Evidence for ChangeGeorge Christodoulides, Colin Jevons, Jennifer BonhommeJournal of Advertising Research Mar 2012, 52 (1) 53-64; DOI: 10.2501/JAR-52-1-053-064
L
LaPointe, Pat
- You have accessCatching Lightning in a BottlePat LaPointeJournal of Advertising Research Mar 2012, 52 (1) 10-11; DOI: 10.2501/JAR-52-1-010-011
Le Boedec, Aline
- You have accessTake Your Pick: Kate Moss or the Girl Next Door?Michael Antioco, Dirk Smeesters, Aline Le BoedecJournal of Advertising Research Mar 2012, 52 (1) 15-30; DOI: 10.2501/JAR-52-1-015-030
Li, Hairong
- You have accessBenchmarking the Use of QR Code in Mobile PromotionShintaro Okazaki, Hairong Li, Morikazu HiroseJournal of Advertising Research Mar 2012, 52 (1) 102-117; DOI: 10.2501/JAR-52-1-102-117
Lipsman, Andrew
- You have accessThe Power of “Like”Andrew Lipsman, Graham Mudd, Mike Rich, Sean BruichJournal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052
M
Mudd, Graham
- You have accessThe Power of “Like”Andrew Lipsman, Graham Mudd, Mike Rich, Sean BruichJournal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052
O
Okazaki, Shintaro
- You have accessBenchmarking the Use of QR Code in Mobile PromotionShintaro Okazaki, Hairong Li, Morikazu HiroseJournal of Advertising Research Mar 2012, 52 (1) 102-117; DOI: 10.2501/JAR-52-1-102-117
P
Precourt, Geoffrey
- You have accessKeeping ScoreGeoffrey PrecourtJournal of Advertising Research Mar 2012, 52 (1) 3-4; DOI: 10.2501/JAR-52-1-003-004
Prendergast, Gerard P.
- You have accessThe Hand, the Bill… or Both?Gerard P. Prendergast, King Ting Wai, Wing Yi CheungJournal of Advertising Research Mar 2012, 52 (1) 128-135; DOI: 10.2501/JAR-52-1-128-135
Pruitt, Stephen W.
- You have accessWarning Flags on the Race TrackJoe Cobbs, Mark D. Groza, Stephen W. PruittJournal of Advertising Research Mar 2012, 52 (1) 74-86; DOI: 10.2501/JAR-52-1-074-086
R
Rich, Mike
- You have accessThe Power of “Like”Andrew Lipsman, Graham Mudd, Mike Rich, Sean BruichJournal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052
Romaniuk, Jenni
- You have accessThe Various Words of MouthJenni RomaniukJournal of Advertising Research Mar 2012, 52 (1) 12-14; DOI: 10.2501/JAR-52-1-012-014
S
Smeesters, Dirk
- You have accessTake Your Pick: Kate Moss or the Girl Next Door?Michael Antioco, Dirk Smeesters, Aline Le BoedecJournal of Advertising Research Mar 2012, 52 (1) 15-30; DOI: 10.2501/JAR-52-1-015-030
T
Tran, Hai
- You have accessHow Much Is Too Much?Yongick Jeong, Hai Tran, Xinshu ZhaoJournal of Advertising Research Mar 2012, 52 (1) 87-101; DOI: 10.2501/JAR-52-1-087-101
W
Wai, King Ting
- You have accessThe Hand, the Bill… or Both?Gerard P. Prendergast, King Ting Wai, Wing Yi CheungJournal of Advertising Research Mar 2012, 52 (1) 128-135; DOI: 10.2501/JAR-52-1-128-135
Wood, Orlando
- You have accessHow Emotional Tugs Trump Rational PushesOrlando WoodJournal of Advertising Research Mar 2012, 52 (1) 31-39; DOI: 10.2501/JAR-52-1-031-039
Z
Zhao, Xinshu
- You have accessHow Much Is Too Much?Yongick Jeong, Hai Tran, Xinshu ZhaoJournal of Advertising Research Mar 2012, 52 (1) 87-101; DOI: 10.2501/JAR-52-1-087-101